Download or read book Digital Foundations written by xtine burrough and published by Peachpit Press. This book was released on 2008-12-11 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Download or read book Of Body and Brush written by Angela Zito and published by University of Chicago Press. This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Qianlong emperor, who dominated the religious and political life of eighteenth-century China, was in turn dominated by elaborate ritual prescriptions. These texts determined what he wore and ate, how he moved, and above all how he performed the yearly Grand Sacrifices. In Of Body and Brush, Angela Zito offers a stunningly original analysis of the way ritualizing power was produced jointly by the throne and the official literati who dictated these prescriptions. Forging a critical cultural historical method that challenges traditional categories of Chinese studies, Zito shows for the first time that in their performance, the ritual texts embodied, literally, the metaphysics upon which imperial power rested. By combining rule through the brush (the production of ritual texts) with rule through the body (mandated performance), the throne both exhibited its power and attempted to control resistance to it. Bridging Chinese history, anthropology, religion, and performance and cultural studies, Zito brings an important new perspective to the human sciences in general.

Download or read book The Language of Pictures in Print Media Advertising written by Wilfried Pichler and published by diplom.de. This book was released on 2002-03-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Download or read book The Body Book written by Cameron Diaz and published by HarperCollins. This book was released on 2015-12-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cameron Diaz shares her formula for becoming happier, healthier, and stronger in this positive, essential guide grounded in science and inspired by personal experience, a #1 New York Times bestseller. Throughout her career, Cameron Diaz has been a role model for millions of women. By her own candid admission, though, this fit, glamorous, but down-to-earth star was not always health-conscious. Learning about the inseparable link between nutrition and the body was just one of the life-changing lessons that has fed Cameron’s hunger to educate herself about the best ways to feed, move, and care for her body. In The Body Book, she shares what she has learned and continues to discover about nutrition, exercise, and the mind/body connection. Grounded in science and informed by real life, The Body Book offers a comprehensive overview of the human body and mind, from the cellular level up. From demystifying and debunking the hype around food groups to explaining the value of vitamins and minerals, readers will discover why it’s so important to embrace the instinct of hunger and to satisfy it with whole, nutrient-dense foods. Cameron also explains the essential role of movement, the importance of muscle and bone strength and why we need to sweat a little every day. The Body Bookdoes not set goals to reach in seven days or thirty days or a year. It offers a holistic, long-term approach to making consistent choices and reaching the ultimate goal: a long, strong, happy, healthy life.

Download or read book Covering the Body written by Barbie Zelizer and published by University of Chicago Press. This book was released on 1992 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the Body (the title refers to the charge given journalists to follow a president) is a powerful reassessment of the media's role in shaping our collective memory of the assassination--at the same time as it used the assassination coverage to legitimize its own role as official interpreter of American reality. Of the more than fifty reporters covering Kennedy in Dallas, no one actually saw the assassination. And faced with a monumentally important story that was continuously breaking, most journalists had no time to verify leads or substantiate reports. Rather, they took discrete moments of their stories and turned them into one coherent narrative, blurring what was and was not "professional" about their coverage.

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Download or read book The Meaning of the Body written by Mark Johnson and published by University of Chicago Press. This book was released on 2012-06-29 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Meaning of the Body, Mark Johnson continues his pioneering work on the exciting connections between cognitive science, language, and meaning first begun in the classic Metaphors We Live By. Johnson uses recent research into infant psychology to show how the body generates meaning even before self-consciousness has fully developed. From there he turns to cognitive neuroscience to further explore the bodily origins of meaning, thought, and language and examines the many dimensions of meaning—including images, qualities, emotions, and metaphors—that are all rooted in the body’s physical encounters with the world. Drawing on the psychology of art and pragmatist philosophy, Johnson argues that all of these aspects of meaning-making are fundamentally aesthetic. He concludes that the arts are the culmination of human attempts to find meaning and that studying the aesthetic dimensions of our experience is crucial to unlocking meaning's bodily sources. Throughout, Johnson puts forth a bold new conception of the mind rooted in the understanding that philosophy will matter to nonphilosophers only if it is built on a visceral connection to the world. “Mark Johnson demonstrates that the aesthetic and emotional aspects of meaning are fundamental—central to conceptual meaning and reason, and that the arts show meaning-making in its fullest realization. If you were raised with the idea that art and emotion were external to ideas and reason, you must read this book. It grounds philosophy in our most visceral experience.”—George Lakoff, author of Moral Politics

Download or read book Information Design written by Alison Black and published by Taylor & Francis. This book was released on 2017-01-12 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.

Download or read book Modern Dental Assisting E Book written by Doni L. Bird and published by Elsevier Health Sciences. This book was released on 2013-11-07 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for a successful career as a dental assistant! Modern Dental Assisting is the leading text in dental assisting -- the most trusted, the most comprehensive, and the most current. Using an easy-to-understand approach, this resource offers a complete foundation in the basic and advanced clinical skills you must master to achieve clinical competency. It describes dental assisting procedures with photographs and clear, step-by-step instructions. Written by Doni Bird and Debbie Robinson, two well-known and well-respected dental assisting educators. Comprehensive coverage takes students through a dental assisting program from start to finish. A highly approachable writing style presents the latest information and procedures in a way that ensures students can easily grasp and learn to apply the material. Concise chapters presented within short parts move from profession basics and sciences to infection control, safety, clinical dentistry, radiography, materials, specialty dental practice, and dental office administration. Superb, full-color illustrations and photographs show procedures, equipment, and instruments. Illustrated, step-by-step procedures show the skills that dental assistants must master, detailing for each the goal, equipment and supplies needed, chronological steps, and rationales. Expanded Functions procedures boxes describe special dental assisting procedures allowed only in certain states. Procedure icons alert students to issues relating to core procedures, e.g., that they should make notes in the patient's record, don personal protective equipment, or watch for moisture contamination. Key terms are accompanied by phonetic pronunciations, highlighted within the text, and defined in boxes on the same or facing page. Critical thinking questions end each chapter with mini-case scenarios and application-style questions. Learning and performance outcomes in each chapter set goals for what students will accomplish and also serve as checkpoints for comprehension, skills mastery, and study tools for exam preparation. Summary tables and boxes make it easy to review key concepts and procedures. Recall boxes appear after sections of text and include questions to ensure that students understand the material. CDC boxes cite the latest recommendations for infection control and summarize regulations. Eye to the Future boxes introduce cutting-edge research, future trends, and topics. Legal and Ethical Implications boxes focus on the behaviors that dental assistants will need to practice to protect themselves, their patients, and the practices for which they work. Patient Education boxes summarize content within the context of patient education take-away points. A glossary provides a quick and handy way to look up terminology, with chapter references indicating where terms are introduced and discussed within chapters.

Download or read book The Design of Race written by Peter Claver Fine and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Fine's innovative study traces the development of a mass visual culture in the United States, focusing on how new visual technologies played a part in embedding racialized ideas about African Americans, and how whiteness was privileged within modernist ideals of visual form. Fine considers the visual and material manifestations of this process through the history of three important technologies of the art of mechanical reproduction – typography, lithography, and photography, and then moves on to consider how racialized representation has been configured and contested within contemporary film and television, fine art and digital design.

Download or read book Red Rag Blues written by Derek Robinson and published by MacLehose Press. This book was released on 2012-03-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 1953, and Luis Cabrillo has burned through the small fortune he earned from both British and German Intelligence in WW2. Now he has only his wits, his confidence, and his dazzling skills at lying and cheating to rely on. Teaming up with Julie Conroy (a corker of a New Yorker), he follows his wartime instincts and goes where arrogance breeds wealth: to Washington D.C. and Senator Joe McCarthy, high priest of America's holy war on Red treachery. Joe's problem is a sudden shortage of treachery. Luis can help him out, but for dollars. Big dollars. And when the C.I.A. gets into the act, followed by the K.G.B., F.B.I., M.I.6. and the Mafia, it makes for an explosive mixture ripe for a spark. In Red Rag Blues Derek Robinson lends his signature wit to the hysteria and paranoia of the McCarthy years, toying with the notion that the world's most powerful nation is occasionally its most stupid.

Download or read book How to Read Texts written by Neil McCaw and published by Bloomsbury Publishing. This book was released on 2013-09-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, How to Read Texts introduces students to key critical approaches to literary texts and offers a practical introduction for students developing their own critical and close-reading skills. Written in a lively, jargon-free style, it explains critical concepts, approaches and ideas including: - Debates around critical theory - The role of history and context - The links between creativity and criticism - The relationship between author, reader and text. The new edition now includes guidance on analysing a range of multi-media texts, including film and online media as well as the purely literary. In addition to new practical examples, readings, exercises and 'checkpoints' that help students to build confidence in their own critical readings of both primary and secondary texts, the book now also offers guidance on writing fully-formed critical essays and tips for independent research. Comprehensively updated and revised throughout, How to Read Texts is an indispensible guide for students making the transition to university study.

Download or read book Creative DSLs in Kotlin written by Daniel Gronau and published by BoD – Books on Demand. This book was released on 2024-07-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Body of the Artisan written by Pamela H. Smith and published by University of Chicago Press. This book was released on 2004-06-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the time of Aristotle, the making of knowledge and the making of objects have generally been considered separate enterprises. Yet during the late sixteenth and early seventeenth centuries, the two became linked through a "new" philosophy known as science. In The Body of the Artisan, Pamela H. Smith demonstrates how much early modern science owed to an unlikely source-artists and artisans. From goldsmiths to locksmiths and from carpenters to painters, artists and artisans were much sought after by the new scientists for their intimate, hands-on knowledge of natural materials and the ability to manipulate them. Drawing on a fascinating array of new evidence from northern Europe including artisans' objects and their writings, Smith shows how artisans saw all knowledge as rooted in matter and nature. With nearly two hundred images, The Body of the Artisan provides astonishingly vivid examples of this Renaissance synergy among art, craft, and science, and recovers a forgotten episode of the Scientific Revolution-an episode that forever altered the way we see the natural world.

Download or read book 2015 Writer s Market written by Robert Lee Brewer and published by Penguin. This book was released on 2014-08-05 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published! Want to get published and paid for your writing? Let the 2015 Writer's Market guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Beyond the listings, you'll find all-new editorial material devoted to the business and promotion of writing, including advice on pitching to agents and editors, managing your freelance business, and building a readership. This edition also includes the ever popular--and updated--pay-rate chart, plus dozens of articles and essays like these: • Kate Meadows, freelance writer and editor, shares seven habits of financially savvy writers. • Carol Tice, professional writer, teaches you how to build your writing career with social media. • Dana W. Todd, public relations professional, explains how to successfully pitch you and your work like a PR pro. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets Finally, NEW TO THIS YEAR'S EDITION is an exclusive webinar "How to Find More Success Freelancing," taught by Robert Lee Brewer, editor of Writer's Market. It takes a lot more than flawless writing to be a freelance writer. This hour-long webinar will help you to increase your chances of success. You'll learn the current freelance landscape, how to find freelance opportunities, how to secure assignments, negotiating strategies, and more. Whether the goal is to publish a book, write a magazine article, or freelance for local businesses, this webinar is for writers looking to find more success with their freelancing and ultimately make more money. "Every writer needs a toolbox filled with craft, a drop of talent, and hope. Successful writers know they must add the Writer's Market. You should too." -Barbara O'Neal, author of The All You Can Dream Buffet, 7-time RITA award-winner, and RWA Hall of Fame member "The business of writing is unnecessarily intimidating. Editors want good writing, so why can it be so hard to get published. Writer's Market helps make sense of that big question, offering the kind of straight-shooting advice writers needs. I bought my first copy over a decade ago and still feel grateful that I was able to send my first submissions without embarrassing myself. Writer's Market is an invaluable tool that I find myself recommending again and again." -Erica Wright, author of the novel The Red Chameleon and poetry collection Instructions for Killing the Jackal, as well as Senior Editor for Guernica Magazine

Download or read book Body of Work written by Elena Gomez and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. Women's Studies. "I once wrote to a poetry advice column because I was afraid of my emotions and the havoc they wreaked on me. I called them 'a huge problem' but Diana Hamilton comforted me and wrote: 'Feeling pleasure is a legitimate way of developing as a person-writer!' We got a kitten and I tried to write poems for her. Or some other (many) times I had a thought and realised I shouldn't say it out loud only to find myself speaking it. When these turned to poems. Could there be a poet in the sense of a hare or another graceful creature or perhaps bitter and less warm-blooded..."--Elena Gomez