Download or read book BMW MINI written by Sophie Williamson-Stothert and published by The Crowood Press. This book was released on 2016-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The R-Series BMW MINI had a lot to live up to. Launched in 2001, it was riding in the wake of the classic 1959-2000 Mini. At the time, BMW were going to have to create something as special and innovative as its longstanding predecessor in order to silence the naysayers. And they did. Since its launch in 2001, BMW's modern MINI has become the pinnacle of small yet funky family cars in the premium small (and sometimes not so mall) car segment. Now in its third generation, having unveiled the new F-Series in 2014, BMW MINI offers 3- and 5-door hatchback models and convertibles, the estate Clubman, the five-door Countryman, the Coupe, the Roadster and the three-door crossover Paceman. MINI enthusiast and motoring journalist Sophie Williamson-Stothert explores the journey from 1959 to the present day, covering design and development of the new MINI, launch and reception by the press, its many model variations and special editions, and an owner's and buyer's guide. Superbly illustrated with 170 colour photographs.
Download or read book BMW Mini written by James Taylor and published by Amberley Publishing Limited. This book was released on 2022-05-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: How BMW successfully reinvented the Mini. This is a complete picture of one of the world’s most successful cars.
Download or read book Mini written by Patrick C. Paternie and published by . This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witness the revival of the immortal Mini Cooper! This miracle of compact packaging and innovative engineering design has been updated as a modern car with hip new styling and a legitimate pedigree. Explore the development of the Mini Cooper and learn how BMW paid homage to its ideal while creating a sophisticated, exciting and practical new car for the ages.
Download or read book The effective reorganization of BMW Group applied to the New MINI written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 minutes. That was a revolution in the automobile manufacturing at the time, because the former production time took about 730 minutes to turn out a complete chassis! Ford achieved that fast production time by using a constantly moving assembly line, subdivision of labor, careful coordination of operations and he began to pay nearly double the wages offered by their competitors. His innovations made him an international celebrity in the industrial revolution and he was one of the first who thought about effective organization to achieve a higher productivity. Ford s methods that changed the automobile production were perhaps not mainly the introduction of the assembly line, his goal was also to constantly standardizing the use of craftsmen. That firstly resulted in a high product variety despite in fact that they had been made using the same drawing. Secondly a lot of time was spent in fitting the parts together. These facts influenced major loss in productivity and under such circumstances a real mass-production was not possible. But by standardizing components and developing work routines was the first scope for an assembly line approach. The target of our case study is to present and analyze the changes in companies organizations, applied to the example of BMW. The opening part will summarize the history of the working and organizing techniques in general. The middle part will focus on the changes in production organization in the automotive industry, followed by the last part analyzing new strategies in Sales & Marketing regarding the rebirth of MINI by the BMW Group. Zusammenfassung: Die vorliegende englischsprachige Projektarbeit behandelt das Thema effektive Reorganisation in Produktion, Vertrieb und Marketing in der Automobilindustrie am [...]
Download or read book New Mini written by Martyn Collins and published by Veloce Publishing Ltd. This book was released on 2012-06-29 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many different models and specifications to navigate, this book will help you get the Mini you want at the right price. Featuring over a hundred color images, plus details of problems to keep an eye out for, it is an essential aid for the discerning buyer, providing insight into market and value data and predicting future collectable models. Owning a Mini can be a very sociable experience, and this book gives details of back-up and support organizations for BMW’s British-built baby.
Download or read book Mini written by Giles Chapman and published by Motorbooks. This book was released on 2019-05-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mini celebrates 60 amazing years of this iconic car, from its revolutionary introduction to the popularity of its new-generation models. The first two-door Mini, introduced in 1959 and built until 2000, revolutionized automotive design with its innovative front-wheel-drive layout that made the car appear bigger on the inside than the outside. In 1999, the Mini was voted the second most influential car of the 20th century, behind the Ford Model T. Designed for British Motor Corporation (BMC) by Sir Alec Issigonis and manufactured in England, Australia, Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia, the Mini was as successful in competition as it was on the street, winning the Monte Carlo Rally four times from 1964 through 1967. Originally built by BMC, the Mini’s later parent company, Rover, was acquired by BMW in 1994. In 2000, BMW sold most of the Rover Group but retained the Mini brand. The last and 5,387,862nd original Mini rolled off the production line in October 2000. In July 2001, BMW launched production of the new-generation of Mini which was soon joined by Countryman, Clubman, convertible, Cooper Works, and numerous special editions. Nearly 20 years later, the new Minis remain as popular as the original from 1959.
Download or read book The Nation s Favourite written by Simon Garfield and published by Faber & Faber. This book was released on 1999 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1993, BBC Radio One gained a new controller. Matthew Bannister said he was going to reinvent the station, the most popular in Europe. But things didn't go exactly to plan. The station lost millions of listeners. Its most famous DJs left, and their replacements proved to be disasters. Radio One's commercial rivals regarded the internal turmoil with glee. For a while a saviour arrived, in the shape of Chris Evans. But his behaviour caused further upheavals, and his eventual departure provoked another mass desertion by listeners. What was to be done?In the middle of this crisis, Radio One bravely (or foolishly) allowed the writer Simon Garfield to observe its workings from the inside. For a year he was allowed unprecedented access to management meetings and to DJs in their studios, to research briefings and playlist conferences. Everyone interviewed spoke in passionate detail about their struggle to make their station credible and successful once more. The result is a touching, exciting and often hilarious portrait of a much loved national institution as it battles back from the brink of calamity.
Download or read book The BMW Century written by Tony Lewin and published by Motorbooks International. This book was released on 2016-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BMW Century profiles one hundred years of BMW car and motorcycle manufacturing a decade at a time with gorgeous photos and detailed text.
Download or read book The Big Book of Tiny Cars written by Russell Hayes and published by Motorbooks International. This book was released on 2021-12-21 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Big Book of Tiny Cars presents entertaining profiles of automotive history’s most famous—and infamous—microcars and subcompacts from 1901 to today. Illustrated with photos and period ads.
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Download or read book The significant revival of the MINI s brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......
Download or read book Cemeterians written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we mean any bloody job (money's a bit tight right now)! Trudge through disgusting sewers to battle manatee-massacring mermaids and soggy cultists, creep through creepy, fog-littered cemeteries straight out of an ancient Hammer Film soundstage, confront undead lecherous lodgers and other assorted beasties, creepies, and ghoulies. It all comes down to whether an adolescent giant Automaton, a truly mad, Mad Scientist, a surly Necromancer, a Banshee's granddaughter, and a reluctant furry monster straight from under your little sister's bed can manage not to kill each other - or, at least, quit fighting over the tele-privilege-schedule long enough to get the job done! Not likely.
Download or read book Popular Mechanics written by and published by . This book was released on 2002-06 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Design Secrets Product 2 written by and published by . This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains fifty design projects, providing a behind-the-scenes look that uncovers the design process used to produce the award winning end results. Each project in this work provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. It contains working drawings, sketches, and more.
Download or read book The Significant Revival of the Mini s Brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand's slogan characterized with an "emotional modifier" (Keller, 2008): Mini "Is it love?" (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini's brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini's brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand's performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960's the Mini's brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Be
Download or read book Driven written by David Kiley and published by John Wiley & Sons. This book was released on 2004-04-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Download or read book The Global Brand written by Nigel Hollis and published by Macmillan. This book was released on 2008-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--BOOK JACKET.
