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Book Blueprints for a Better World

Download or read book Blueprints for a Better World written by Markus Fredericks and published by AuthorHouse. This book was released on 2012-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: TO READ, OR NOT TO READ: BEFORE READING THIS BOOK, TAKE THIS QUICK LITTLE QUIZ: 1 Would you be interested in reading about a simple logical plan to achieve World Peace? 2 Do you agree that the world is overcrowded, and that it is likely to become more crowded? 3 Are you sick of "gangs," and "gang violence"? 4 Do you think that some refreshing brand new economic ideas might be helpful to repair our ailing economy? 5 Are you concerned over the future of your children, your grandchildren, and over the future of Mankind itself? 6 Do you agree that government is very corrupt at worst, inefficient at best, and that we are ready for a major government makeover? If you answered "NO" to any of these questions, then this book is not worth reading for you. If you answered "YES" to all five questions, then by all means continue reading...

Book How to Be a Climate Optimist

Download or read book How to Be a Climate Optimist written by Chris Turner and published by Random House Canada. This book was released on 2022-05-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE SHAUGHNESSY COHEN PRIZE FOR POLITICAL WRITING From the National Business Book Award winner and GG finalist, a very different book about facing the climate crisis, and what awaits us on the other side. Chris Turner has reported from the places where the sustainable future first emerged—from green islands in Denmark and green office parks in southern India, to solar panel factories in California and idealistic intentional communities from Scotland to New Mexico. Here, he condenses the first quarter century of the global energy transition into bite-sized chunks of optimistic reflection and reportage, telling a story of a planet in peril and a global effort already beginning to save it. This is a book that moves past the despair and futile anger over ecological collapse and harnesses that passion toward the project of building a twenty-first century quality of life that surpasses the twentieth-century version in every way. How to Be a Climate Optimist overflows with possibility in a moment of great panic, upheaval and uncertainty over a world on fire.

Book Social Change 2 0

Download or read book Social Change 2 0 written by David Gershon and published by . This book was released on 2009 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: If "change" is the mantra of our moment in history, Social Change 2.0 may be poised to become its bible. Drawing on his three decades in the trenches of large-scale societal transformation, David Gershon--founder and president of Empowerment Institute, and described by the United Nations as a "graceful revolutionary"--offers an original and comprehensive roadmap to bring about fundamental change in our world. His goal is to empower change agents to tackle pressing social problems or unmet social needs by providing them with strategies and tools to effect transformative change at any level of scale.From his initiation as architect of the United Nations-sponsored First Earth Run--a mythic passing of fire around the world symbolizing humanity's quest for peace on earth that drew tens of millions of participants, the planet's political leaders and, through the media, over a billion people at the height of the cold war--to his recent climate-change work helping citizens, cities, and entire states measurably reduce their carbon footprint (using his book Low Carbon Diet), Gershon offers readers strategies to evolve an effective new model for social change. These include: The first comprehensive social-change model with proven, practical strategies and tools to either launch a social change initiative or improve the efficacy of any existing change program. A "Practitioner's Guide" accompanying each chapter, to help readers apply this social change framework to their initiative. The result is a riveting, enlightening, and inspiring book that will quickly find its way onto the desks--and into the hearts--of the tens of thousands of change agents engaged in the work of building a better world. Social Change 2.0 speaks to a wide range of practitioners across the spectrum of social change including social and environmental activists, social entrepreneurs, community organizers, and civic, government, and business leaders, as well as the vast number of baby boomers looking for a way to give back and the millennials just raring to go.

Book Blueprint for a Better World

Download or read book Blueprint for a Better World written by Brian Desborough and published by . This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: One doesn''t have to be a rocket scientist to realize that there is something seriously wrong with our present civilization. The global economy is rapidly collapsing, the world is beset with terrorism, war, famine, drought and virulent diseases. Pollution abounds and global desertification increases at the alarming rate of 20,000 square miles annually.These seemingly unrelated events are, in actuality, the result of a master plan for transferring the wealth of the global populace into the hands of thirteen interrelated family bloodlines, who have covertly been the overlords of humanity since prior to the dawn of recorded history.In this explosive and compelling book, author Brian Desborough presents the evidence which demonstrates that the 9/11 disaster was orchestrated by this evil cabal, in order to accelerate the collapse of the global economy. The book is not doom and gloom however. Drawing from many fields of research, this startling book presents the suppressed technologically advanced methodology for providing the Global Village with the abundant pure water and pollution-free energy necessary for transforming planet Earth into a veritable paradise, and freeing us from the bonds of the present fossil fuel based economy.Information in this book demonstrates that planet Earth is a living entity, and that the science of Galileo, Newton and Einstein was seriously flawed.Born in the county of Dorset, in southern England, Brian Desborough has served as a Director of Research and Technology for several American companies, and has provided consultation to a company involved in deep space research. He is the author of the book "They Cast no Shadows," a collection of his essays on the Illuminati, revisionist history and suppressed technologies.ExcerptPage 68One balmy evening about six years ago, the author attended a party held at a mansion in Santa Barbara, California. The author was sitting in the garden with friends when a stranger approached him from out of the darkness. The stranger apologized for crashing the party and said that he felt compelled to give something to someone and intuitively felt that the person was the author. He handed the author a package and left. Upon opening the package, the author discovered that its contents were research papers written by Lloyed Zirbes!In keeping with the work of such scientific giants as Nikola Tesla and Viktor Schauberger, the research of Lloyed Zirbes will have a profound effect upon technologies brought forth by future generations of scientists, if they become acquainted with Lloyd Zirbes'' experiments, for practical applications of his research would enable us to create communication systems (audio and video) based upon the broadcasting of gravity instead of electrons, anti gravitic systems for space travel, free energy systems and the ability to rearrange the atomic structure of matter by means of injected gravity.All bodies, regardless of whether they are a planet or a sub atomic particle, are in motion and are influenced by gravitational fields. In the case of the Milky Way galaxy, the primary gravitational field is that of the universe, whereas the sun''s gravitational field influences planet Earth. All bodies of matter are attracted toward the center of the gravitational field through which they move, but possessing their own weaker gravitational fields, which offer a repulsive force to that of the more powerful gravitational field, adopt a stable orbital path around the source of the stronger gravitational field. Zirbes'' experiments demonstrated that as a body falls it expels a force of extracted energy along the leading edge of the fall, which causes the body to rotate in the direction of the extraction. This extracted energy is expelled from the equatorial region of the body (the Bloch wall), then flows over the surface of the body to re-enter the body at the poles. According to Zirbes, the extracted energy is gravity. The centrifical force exerted on the rotating body also causes an ejection of mass from the body. Zirbes claimed that mass in motion was magnetism and that protons and electrons were clusters of sub atomic particles in motion. He stated that an electron was composed of eighty one such bodies while protons and neutrons each possessed twenty two thousand individual bodies, identical in composition to those comprising electrons. These bodies would correspond to the gluons of quantum mechanics and explains why a proton or ion has a much greater mass charge than an electron. The brilliant 19th century mathematician Georg Riemann achieved fame in the academic world by creating a metric tensor which allowed any point on a curved surface composed of four dimensions, to be defined by a collection of ten numbers. Reimann postulated that the warping of space created the apparent appearance of forces which are purely imaginary. He was unable however, to explain how gravity, electricity or magnetism were able to accomplish the warping of space.Einstein applied Reimann''s metric tensor to his own concept of warped space and hypothesized that the degree to which the space surrounding a body is curved is dependent upon the mass and energy inherent in that body. He was aware that the sun warped the path of light emitted from distant stars, thus creating an illusion of their true location, when viewed from Earth. He theorized that the distortion of the light path was caused by the curvature of space in the vicinity of the sun. His hypothesis concerning the warping of space is generally accepted as correct by present day theoretical physicists and mathematicians presumably because experiments, conducted during solar eclipses, have revealed that the light emitted from distant stars is indeed distorted in the vicinity of the sun.There is an alternate explanation for this occurrence however. The experiments of Lloyd Zirbes and his scientific team demonstrated that a rotating body expels extracted energy that forms a field which we call gravity, the strength of which is determined by the permeability of its mass and angular velocity of the body. The author suggests that it is the gravitational field of the sun that distorts the path of starlight, not the presence of curved space. In other words, curved space may only exist in the fertile imagination of mathematicians and theoretical physicists, not in the physical universe.

Book Blueprints for a Better World

    Book Details:
  • Author : Markus Fredericks
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-08-11
  • ISBN : 9781973811602
  • Pages : 116 pages

Download or read book Blueprints for a Better World written by Markus Fredericks and published by Createspace Independent Publishing Platform. This book was released on 2017-08-11 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been many other books and editorials written about legitimate complaints about the disastrous direction that our world is on. However, BLUEPRINTS FOR A BETTER WORLD does far more than just to address the major issues which plague the world - instead, this book provides SIMPLE, YET VERY EFFECTIVE SOLUTIONS. I'm an economist, and I've developed a brand new economic system. I call it, "FAIR LAISSEZ FAIRE ECONOMICS." It certainly isn't anything like Communism, nor is it Socialism, but instead, it shows how CAPITALISM WAS MEANT TO WORK. Additionally, I've devised plans to curb our never-ending population growth, eliminate virtually all criminal activity, achieve World Peace, fix our corrupt government, and build the moral fiber of today's youth (without preaching any religious sermons). It's also high time to stop the infamous Illuminati from controlling the world - the world they perceive as belonging to them, exclusively - and it can be done with one very simple, peaceful change. You may scoff at my claims, but you'll feel very differently if take the time to read this world-changing book. This book is intended for people who are very concerned about the future for all mankind.

Book Machine Learning and Data Science Blueprints for Finance

Download or read book Machine Learning and Data Science Blueprints for Finance written by Hariom Tatsat and published by "O'Reilly Media, Inc.". This book was released on 2020-10-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the next few decades, machine learning and data science will transform the finance industry. With this practical book, analysts, traders, researchers, and developers will learn how to build machine learning algorithms crucial to the industry. You’ll examine ML concepts and over 20 case studies in supervised, unsupervised, and reinforcement learning, along with natural language processing (NLP). Ideal for professionals working at hedge funds, investment and retail banks, and fintech firms, this book also delves deep into portfolio management, algorithmic trading, derivative pricing, fraud detection, asset price prediction, sentiment analysis, and chatbot development. You’ll explore real-life problems faced by practitioners and learn scientifically sound solutions supported by code and examples. This book covers: Supervised learning regression-based models for trading strategies, derivative pricing, and portfolio management Supervised learning classification-based models for credit default risk prediction, fraud detection, and trading strategies Dimensionality reduction techniques with case studies in portfolio management, trading strategy, and yield curve construction Algorithms and clustering techniques for finding similar objects, with case studies in trading strategies and portfolio management Reinforcement learning models and techniques used for building trading strategies, derivatives hedging, and portfolio management NLP techniques using Python libraries such as NLTK and scikit-learn for transforming text into meaningful representations

Book The Blueprint

Download or read book The Blueprint written by Douglas R. Conant and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.

Book Blueprint for a Better World

Download or read book Blueprint for a Better World written by and published by . This book was released on 2009 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Blueprint for Revolution

Download or read book Blueprint for Revolution written by Srdja Popovic and published by Random House. This book was released on 2015-02-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An urgent and accessible handbook for peaceful protesters, activists, and community organizers—anyone trying to defend their rights, hold their government accountable, or change the world Blueprint for Revolution will teach you how to • make oppression backfire by playing your opponents’ strongest card against them • identify the “almighty pillars of power” in order to shift the balance of control • dream big, but start small: learn how to pick battles you can win • listen to what people actually care about in order to incorporate their needs into your revolutionary vision • master the art of compromise to bring together even the most disparate groups • recognize your allies and view your enemies as potential partners • use humor to make yourself heard, defuse potentially violent situations, and “laugh your way to victory” Praise for Blueprint for Revolution “The title is no exaggeration. Otpor’s methods . . . have been adopted by democracy movements around the world. The Egyptian opposition used them to topple Hosni Mubarak. In Lebanon, the Serbs helped the Cedar Revolution extricate the country from Syrian control. In Maldives, their methods were the key to overthrowing a dictator who had held power for thirty years. In many other countries, people have used what Canvas teaches to accomplish other political goals, such as fighting corruption or protecting the environment.”—The New York Times “A clear, well-constructed, and easily applicable set of principles for any David facing any Goliath (sans slingshot, of course) . . . By the end of Blueprint, the idea that a punch is no match for a punch line feels like anything but a joke.”—The Boston Globe “An entertaining primer on the theory and practice of peaceful protest.”—The Guardian “With this wonderful book, Srdja Popovic is inspiring ordinary people facing injustice and oppression to use this tool kit to challenge their oppressors and create something much better. When I was growing up, we dreamed that young people could bring down those who misused their power and create a more just and democratic society. For Srdja Popovic, living in Belgrade in 1998, this same dream was potentially a much more dangerous idea. But with an extraordinarily courageous group of students that formed Otpor!, Srdja used imagination, invention, cunning, and lots of humor to create a movement that not only succeeded in toppling the brutal dictator Slobodan Milošević but has become a blueprint for nonviolent revolution around the world. Srdja rules!”—Peter Gabriel “Blueprint for Revolution is not only a spirited guide to changing the world but a breakthrough in the annals of advice for those who seek justice and democracy. It asks (and not heavy-handedly): As long as you want to change the world, why not do it joyfully? It’s not just funny. It’s seriously funny. No joke.”—Todd Gitlin, author of The Sixties and Occupy Nation

Book Blueprints

    Book Details:
  • Author : Barbara Delinsky
  • Publisher : St. Martin's Press
  • Release : 2015-06-09
  • ISBN : 1466878851
  • Pages : 417 pages

Download or read book Blueprints written by Barbara Delinsky and published by St. Martin's Press. This book was released on 2015-06-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blueprints, the New York Times bestselling novel from Barbara Delinsky, is the story of two strong women, Caroline MacAfee, a skilled carpenter, and her daughter Jamie, a talented architect. The day after her 56th birthday, Caroline is told the network wants Jamie to replace her as the host on Gut It!, their family-based home construction TV show. The resulting rift couldn't come at a worse time. For Jamie, life changes overnight when, soon after learning of the host shift, her father and his new wife die in a car accident that orphans their two-year-old son. Accustomed to organization and planning, she is now grappling with a toddler who misses his parents, a fiancé who doesn't want the child, a staggering new attraction, and a work challenge that, if botched, could undermine the future of both MacAfee Homes and Gut It! For Caroline, hosting Gut It! is part of her identity. Facing its loss, she feels betrayed by her daughter and old in the eyes of the world. When her ex-husband dies, she is thrust into the role of caregiver to his aging father. And then there's Dean, a long-time friend, whose efforts to seduce her awaken desires that have been dormant for so long that she feels foreign to herself. Who am I? Both women ask, as the blueprints they've built their lives around suddenly need revising. While loyalties shift, decisions hover, and new relationships tempt, their challenge comes not only in remaking themselves, but in rebuilding their relationship with each other.

Book Lessons for the Future

Download or read book Lessons for the Future written by Dr David Hicks and published by Routledge. This book was released on 2003-08-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest research in futures studies, this book provides new insights into ways of helping both students and teachers think more critically and creatively about their own future and that of wider society. It acknowledges the crucial role of education in helping young people understand the nature of local and global change and the social and environmental impacts such change will have on their future. Setting out a clear educational rationale for promoting global and futures perspective in education, it provides helpful and stimulating examples of futures-orientated classroom activities. It also includes fascinating research into children's views of the future.

Book LIFE

    Book Details:
  • Author :
  • Publisher :
  • Release : 1939-10-23
  • ISBN :
  • Pages : 92 pages

Download or read book LIFE written by and published by . This book was released on 1939-10-23 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Book Made by Dad

    Book Details:
  • Author : Scott Bedford
  • Publisher : Workman Publishing
  • Release : 2013-05-07
  • ISBN : 0761171479
  • Pages : 337 pages

Download or read book Made by Dad written by Scott Bedford and published by Workman Publishing. This book was released on 2013-05-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Snail Soup Can Decoy to keep the candy stash safe. The Customizable “Keep Out” Sign to deter meddlesome siblings and parents. A Bunk Bed Communicator made from cardboard tubes (“Psst! Can you keep the snoring down?”). Clever, whimsical, and kind of genius, here are 67 unique projects that will turn any dad with DIY leanings into a mad scientist hero that his kid(s) will adore. No screens, no hi-tech gadgetry. Made by Dad combines the rough-edged, handmade ethos of a Boy Scout manual or The Dangerous Book for Boys with a sly sense of humor that kids love. Scott Bedford, a creative director by day and Webby Award–winning blogger by nights and weekends, wields an X-ACTO knife, magic marker, and prodigious imagination to create endlessly delightful projects for his two sons. He knows that kids like contraptions and gadgets, things that are surprising—a chair that appears to be balanced on eggshells. Things that are complex—a multilevel city, with buildings, tunnels, and roads, built from old boxes around the legs of a table. And especially things with humor—the Snappy Toast Rack, made to resemble a crocodile’s gaping mouth. The projects are shown in full-color photographs, and the instructions are illustrated in detailed line drawings that exude personality. Some are quick and simple enough to be done in a coffee shop; others are more of an afternoon project— yielding hours and hours of rich, imaginative playtime.

Book What We ll Build

Download or read book What We ll Build written by Oliver Jeffers and published by Penguin. This book was released on 2020-10-06 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller! From Oliver Jeffers, world-renowned picture book creator and illustrator of The Crayons' Christmas, comes a gorgeously told father-daughter story and companion to the #1 New York Times bestseller Here We Are! What shall we build, you and I? Let's gather all our tools for a start. For putting together . . . and taking apart. A father and daughter set about laying the foundations for their life together. Using their own special tools, they get to work, building memories to cherish, a home to keep them safe, and love to keep them warm. A rare and enduring story about a parent's boundless love, life's endless opportunities, and all we need to build a together future. The perfect baby shower gift or gift for new parents! Praise for What We'll Build: "[Has] the offbeat, sweet style Jeffers' fans know and love." --Kirkus Reviews "An intensely personal statement of intergenerational fellowship and an obvious pick for library shelves best explored at home." --School Library Journal "Children will love his playbook for building a future of love and imagination, and they will delight in the special relationship the father and daughter share." --Booklist "Stroked in generous swaths of warm color and Jeffers's signature childlike scribbles . . . .. Jeffers's benediction portrays a parent who surrounds his child with love and steadies her as she learns how to bring her dreams to fruition." --Publishers Weekly

Book Berlioz and His World

    Book Details:
  • Author : Francesca Brittan
  • Publisher : University of Chicago Press
  • Release : 2024-08-05
  • ISBN : 0226837653
  • Pages : 356 pages

Download or read book Berlioz and His World written by Francesca Brittan and published by University of Chicago Press. This book was released on 2024-08-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays and short object lessons on the composer Hector Berlioz, published in collaboration with the Bard Music Festival. Hector Berlioz (1803–1869) has long been a difficult figure to place and interpret. Famously, in Richard Wagner’s estimation, he hovered as a “transient, marvelous exception,” a composer woefully and willfully isolated. In the assessment of German composer Ferdinand Hiller, he was a fleeting comet who “does not belong in our musical solar system,” the likes of whom would never be seen again. For his contemporaries, as for later critics, Berlioz was simply too strange—and too noisy, too loud, too German, too literary, too cavalier with genre and form, and too difficult to analyze. He was, in many ways, a composer without a world. Berlioz and His World takes a deep dive into the composer’s complex legacy, tracing lines between his musical and literary output and the scientific, sociological, technological, and political influences that shaped him. Comprising nine essays covering key facets of Berlioz’s contribution and six short “object lessons” meant as conversation starters, the book reveals Berlioz as a richly intersectional figure. His very difficulty, his tendency to straddle the worlds of composer, conductor, and critic, is revealed as a strength, inviting new lines of cross-disciplinary inquiry and a fresh look at his European and American reception.

Book Information Architecture

    Book Details:
  • Author : Christina Wodtke
  • Publisher : Pearson Education
  • Release : 2009-01-22
  • ISBN : 0132104253
  • Pages : 435 pages

Download or read book Information Architecture written by Christina Wodtke and published by Pearson Education. This book was released on 2009-01-22 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.

Book

    Book Details:
  • Author : Markus Fredericks
  • Publisher : AuthorHouse
  • Release : 2011-03
  • ISBN : 1456755889
  • Pages : 130 pages

Download or read book written by Markus Fredericks and published by AuthorHouse. This book was released on 2011-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: TO READ, OR NOT TO READ: BEFORE READING THIS BOOK, TAKE THIS QUICK LITTLE QUIZ: 1 Would you be interested in reading about a simple logical plan to achieve World Peace? 2 Do you agree that the world is overcrowded, and that it is likely to become more crowded? 3 Are you sick of "gangs," and "gang violence"? 4 Do you think that some refreshing brand new economic ideas might be helpful to repair our ailing economy? 5 Are you concerned over the future of your children, your grandchildren, and over the future of Mankind itself? 6 Do you agree that government is very corrupt at worst, inefficient at best, and that we are ready for a major government makeover? If you answered "NO" to any of these questions, then this book is not worth reading for you. If you answered "YES" to all five questions, then by all means continue reading...