Download or read book Blogging and Other Social Media written by Alex Newson and published by Routledge. This book was released on 2017-03-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Download or read book Cutting edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Download or read book Blogging on Instagram written by Terri Nakamura and published by . This book was released on 2021-11-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are a writer, blogger or social media marketer, you will find blogging on Instagram the most gratifying channel for expression and interaction." Most of us see Instagram strictly as a tool for sharing photo or video content but, after blogging for many years, author Terri Nakamura noticed that her blog-style posts on Instagram would consistently deliver increased feedback and engagement. Realizing an opportunity, Terri moved to curate more long-format content for Instagram, finding success and genuine connections along the way. Blogging on Instagram: Engagement Writing on One of the World's Best Social Media Platforms is your personal guide to effective engagement writing on Instagram. Meticulously detailed and descriptive, the book teaches how to craft images and captions to foster real interaction; growing your follower base organically while consistently delivering value to fans. Terri brings in research from social media industry leaders as well as the voices of influencers both large and small who love using Instagram to blog. Explore their stories and more as Terri invites you into the world of blogging on Instagram.

Download or read book 30 Days to Social Media Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2010-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

Download or read book Plug Your Business written by Steve Weber and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to maximise your internet marketing for free by participating on Internet social networks.

Download or read book Using Social Media Effectively in the Classroom written by Kay Kyeong-Ju Seo and published by Routledge. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Organized according to the ADDIE model, contributors describe innovative strategies for incorporating social media into education as well as issues to be taken into consideration during analysis, design, development, implementation, and evaluation."--Provided by publisher.

Download or read book Social Media Frenzy written by J. Steve Miller and published by . This book was released on 2013-01-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that for many, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. Give practical tips for implementing social media strategies that bring results. Keep you from wasting time and money on initiatives that probably won't work. Challenge the way you think about social media. Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. Use case studies, examples, and other research to make its case.

Download or read book Head First WordPress written by Jeff Siarto and published by "O'Reilly Media, Inc.". This book was released on 2010-07-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too. You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real WordPress files: The book’s website provides pre-fab WordPress themes to download and work with as you follow along with the text. Gain immediate experience with WordPress 3.0, the June 2010 release of the software Get your site up and running by setting up a MySQL database and creating configuration files Work with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spam Explore how to extend Wordpress with plugins and templates Convert custom designs (in HTML and CSS) into functional themes and use them in WordPress We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Download or read book Joyful Productivity written by George Kao and published by George Kao. This book was released on 2018-03-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will find no better teacher of mindful productivity than George Kao. With this book, Joyful Productivity, George has assembled his best lessons to boost your output, and provided a roadmap to experience more presence and pleasure in your work and life." -- Taylor Jacobson, Founder of Focusmate George Kao has been running a successful solopreneur business for 10 years, doing every part of his business -- while working with balance, joy, and fulfillment. In this book, you will learn the most important lessons and tools he's discovered in his decade of implementing joyful productivity into his life, and coaching hundreds of clients to do the same. It's not about hustle. It's about joyful productivity, which brings focus and creativity in a way that is personally balanced and sustainable. You can see George's own practices of joyful productivity by observing his content on his Facebook Page: www.facebook.com/GeorgeKaoCommunity Enjoy the book!

Download or read book The New Influencers written by Paul Gillin and published by Linden Publishing. This book was released on 2007-04-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Download or read book Blogs and Tweets Texting and Friending written by Sandra M. DeJong and published by Academic Press. This book was released on 2013-07-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs and Tweets, Texting and Friending: Social Media and Online Professionalism in Health Care summarizes the most common mistakes — and their legal and ethical ramifications —made in social media by busy health care professionals. It gives best practices for using social media while maintaining online professionalism. The book goes on to identify categories of caution, from confidentiality of patient information and maintaining the professional's privacy to general netiquette in tweeting, texting, blogging, and friending. And it guides you in setting up a faculty page (or choosing not to) and managing your online footprint. The connected generation regularly uses social media, including health care professionals, but what happens when a patient wants to friend you? Or when you've already posted a rant on a patient that gets viewed by others? What information may already be floating on the Internet that a patient may find about you in a Google search and that might impact your therapeutic relationship? Whether you are new to social media or an expert user in your private life (but haven't thought about what this means for you professionally), this book is for you. It’s the "when" and "how" to use social media effectively while maintaining online professionalism. Identifies social media best practices for maintaining online professionalism Covers multiple forms of social media, from blogs and tweets to texting and friending Includes case vignettes of real-life actions and their repercussions Intended for the protection of both the professional and the client or patient

Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book Get Up to Speed with Online Marketing written by Jon Reed and published by Pearson Education. This book was released on 2012-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results