Download or read book Bite Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Download or read book The Marketing Toolkit written by Jeff Della Mura and published by How To Books. This book was released on 2014-03-27 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.
Download or read book 5 Minutes to Better Branding written by Rob Weinberg and published by Write Away Books. This book was released on 2023-11-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you! Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone. Highlights include: - Clear-cut insights into both traditional and novel communications tools. - Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists." Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.
Download or read book Bite Sized Book Marketing for Authors Simple Steps to Sales written by Maria Pease and published by Maria Pease. This book was released on 2019-11-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bite-Sized Book Marketing for Authors Simple Steps to SalesDo you want to get your books in the hand of more readers?If you want to build your author career and sell more books, this book can help!Learning how to market your book can be overwhelming and confusing, so having a plan is a must. One of the roadblocks many authors face is lack of time, and if you have the same challenges, you're in the right place. Bite-Sized Book Marketing for Authors offers a variety of marketing options that you can complete in minutes a day, making them simple and manageable.You will learn: -How to create your author platform-Building a website-Blogging-Social media-Reviews-List building-Article marketing-Speaking-And more!Marketing your books doesn't have to be complicated. This book will show you how to set up a plan to market your books simply and easily so you can spend your time writing more books.
Download or read book Bite Sized Operations Management written by Mark S. Daskin and published by Morgan & Claypool Publishers. This book was released on 2021-09-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to Operations Management. Three themes are woven throughout the book: optimization or trying to do the best we can, managing tradeoffs between conflicting objectives, and dealing with uncertainty. After a brief introduction, the text reviews the fundamentals of probability including commonly used discrete and continuous distributions and functions of a random variable. The next major section, beginning in Chapter 7, examines optimization. The key fundamentals of optimization—inputs, decision variables, objective(s), and constraints—are introduced. Optimization is applied to linear regression, basic inventory modeling, and the newsvendor problem, which incorporates uncertain demand. Linear programming is then introduced. We show that the newsvendor problem can be cast as a network flow linear programming problem. Linear programming is then applied to the problem of redistributing empty rental vehicles (e.g., bicycles) at the end of a day and the problem of assigning students to seminars. Several chapters deal with location models as examples of both simple optimization problems and integer programming problems. The next major section focuses on queueing theory including single-and multi-server queues. This section also introduces a numerical method for solving for key performance metrics for a common class of queueing problems as well as simulation modeling. Finally, the text ends with a discussion of decision theory that again integrates notions of optimization, tradeoffs, and uncertainty analysis. The text is designed for anyone with a modest mathematical background. As such, it should be readily accessible to engineering students, economics, statistics, and mathematics majors, as well as many business students.
Download or read book The Professional s Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Download or read book Marketing for Small Businesses in 52 Bite sized Chucks written by Owen Jones and published by Megan Publishing Services. This book was released on with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was written for business people – for people who use the Internet and realise it’s potential, but who are spending so much time trying to get their business off the ground, that they are not sure how to promote it on line. And don’t have too much time to find out either! People who want the salient information of how to use the Internet to promote their business right now – at their finger tips. This book is divided up into 52 bite-sized chunks covering all the aspects of Internet promotion that you will need to know for the foreseeable future, so don’t worry about having to buy more books! There cannot be a book two like this with another 52 modules – ever and that’s a promise, despite the fact that the Internet is still evolving quickly.
Download or read book Dim Sum Strategy written by Peter Wilken and published by . This book was released on 2024-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dim Sum Strategy presents a carefully curated selection of proven strategic tools to build stronger brands, with insights and anecdotes from 3 decades working with some of the world's leading brands at the world's top agencies.
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Download or read book UnBranding written by Scott Stratten and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Download or read book F king Audacious Marketing written by Jason CJ and published by . This book was released on 2020-11-20 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provocative and engaging, F*#@KING AUDACIOUS MARKETING is a bite-sized, darn-honest guide for the irreverent, avant-garde marketer. The book invites you to dig deeper into marketing issues and cross various domains to embrace new frameworks and perspectives on handling and managing marketing outcomes. Rethink, reframe, replay.
Download or read book Marketing for Small Businesses written by Owen Jones and published by Createspace Independent Publishing Platform. This book was released on 2013-05-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for business people - for people who use the Internet, realise it's potential, but who are spending so much time trying to get their business off the ground, that they are not sure how to promote it on line. And don't have too much time to find out either! People who want the salient information of how to use the Internet to promote their business right now - at their finger tips. This book is divided up into 52 bite-sized chunks covering all the important aspects of on and off line business promotion.
Download or read book The Magic of Short Books written by Mike Capuzzi and published by Bite Sized Books. This book was released on 2018-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In era of ultra-short attention spans and time-strapped schedules, The Magic of Short Books presents a simple, yet thought-provoking idea for business owners and entrepreneurs who want to publish a book to promote themselves and their business. DON'T DO IT Instead, marketing expert Mike Capuzzi suggests a different path and more effective opportunity by publishing a shook(TM) or short book. Shooks are uniquely-designed books with a single, helpful focus that are faster to create and easier to read. They are a win-win for you and your readers.Inside The Magic of Short Books you will discover: -Why the old method of writing a 300+ page book is obsolete-How less is more when it comes to authoring a book for your business-The importance of enabling your readers to start and finish your book quickly-Why an information-first, Shook-Centric Customer Attraction System is the ideal way to attract affluent customers, clients or patients-A proven formula for creating your own shookBefore you think about writing a book for your business, invest an hour or so of your time and read The Magic of Short Books. It's short on purpose and will open your eyes to a better, faster and easier type of book.
Download or read book Yes written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Download or read book Dim Sum Strategy written by Peter Wilken and published by Post Hypnotic Press Inc.. This book was released on 2019-08-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal. "This book is full of common sense. The kind of sense that isn't always common." --Andrew Robertson, President & CEO, BBDO Worldwide, Inc. "If you've had your fill of long-winded books on branding, then Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us." --Graham Kelly, Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saatchi, and TBWA "Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need." --David Guerrero, Creative Chairman, BBDO Guerrero "I've read numerous books on brands and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!" --Dr Wayne Lotherington, Founder & CEO, All sorts Habit Creation and author of How Creative People Connect
Download or read book Microlearning written by Atd and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
