Download or read book Billion Dollar Burger written by Chase Purdy and published by Penguin Group. This book was released on 2024-05-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?
Download or read book Mclibel written by John Vidal and published by . This book was released on 1997 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.
Download or read book My Father s Business written by Cal Turner Jr. and published by Center Street. This book was released on 2018-05-22 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-person account of the family that changed the American retail landscape that Dave Ramsey calls a must-read. Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 -- at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse. Chronicling three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the game-changing dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm -- values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and lessons of one of America's most compelling business leaders.
Download or read book Green Giants written by E. Williams and published by AMACOM. This book was released on 2015-08-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
Download or read book Technically Food written by Larissa Zimberoff and published by Abrams. This book was released on 2021-06-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In a feat of razor-sharp journalism, Zimberoff asks all the right questions about Silicon Valley’s hunger for a tech-driven food system. If you, like me, suspect they’re selling the sizzle more than the steak, read Technically Food for the real story.” —Dan Barber, the chef and co-owner of Blue Hill and Blue Hill at Stone Barns Eating a veggie burger used to mean consuming a mushy, flavorless patty that you would never confuse with a beef burger. But now products from companies like Beyond Meat, Impossible Foods, Eat Just, and others that were once fringe players in the food space are dominating the media, menus in restaurants, and the refrigerated sections of our grocery stores. With the help of scientists working in futuristic labs––making milk without cows and eggs without chickens––start-ups are creating wholly new food categories. Real food is being replaced by high-tech. Technically Food: Inside Silicon Valley’s Mission to Change What We Eat by investigative reporter Larissa Zimberoff is the first comprehensive survey of the food companies at the forefront of this booming business. Zimberoff pokes holes in the mania behind today’s changing food landscape to uncover the origins of these mysterious foods and demystify them. These sometimes ultraprocessed and secretly produced foods are cheered by consumers and investors because many are plant-based—often vegan—and help address societal issues like climate change, animal rights, and our planet’s dwindling natural resources. But are these products good for our personal health? Through news-breaking revelations, Technically Food examines the trade-offs of replacing real food with technology-driven approximations. Chapters go into detail about algae, fungi, pea protein, cultured milk and eggs, upcycled foods, plant-based burgers, vertical farms, cultured meat, and marketing methods. In the final chapter Zimberoff talks to industry voices––including Dan Barber, Mark Cuban, Marion Nestle, and Paul Shapiro––to learn where they see food in 20 years. As our food system leaps ahead to a sterilized lab of the future, we think we know more about our food than we ever did. But because so much is happening so rapidly, we actually know less about the food we are eating. Until now.
Download or read book The Burger King written by Jim McLamore and published by Mango Media Inc.. This book was released on 2020-05-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur. A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:How Burger King managed to create the worst advertising campaign of 1985What Burger King shares with Pitbull, Scarface, and Marco RubioWhy Wendy’s founder Dave Thomas called McLamore an “American original” McLamore’s account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here’s a story of entrepreneurship development from one of the top entrepreneurs of fast-food chains. Want to learn how to start a food business? Burger King’s journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere. But the autobiography of McLamore doesn’t end when he exits the company. So, what comes after success? To McLamore, it comes down to what’s truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers. Praise for The Burger King “Inspiring.” —Miami Herald “A must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators . . . . A great read for business owners and those who want to be one.” —Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)
Download or read book Clean Meat written by Paul Shapiro and published by Simon and Schuster. This book was released on 2018-01-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Shapiro gives you a “captivating” (John Mackey, former CEO of Whole Foods Market) front-row seat for the race to create and commercialize cleaner, safer, sustainable meat—real meat—without the animals. Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves. But what if we could have our meat and eat it, too? The next great scientific revolution is underway—“a future where the cellular agricultural revolution helps lower rates of foodborne illness, greatly improves environmental sustainability, and allows us to continue to enjoy the food we love” (Kathleen Sebelius, former US Secretary of Health and Human Services). Enter clean meat—real, actual meat grown (or brewed!) from animal cells—as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And “in this important book that could just save your life” (Michael Greger, MD, author of How Not to Die), the story of this coming second domestication is anything but tame.
Download or read book Dave s Way written by R. David Thomas and published by Berkley. This book was released on 1992-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Thomas uses commonsense language and lively anecdotes to reveal the secrets behind his success, as he tells the story of his fascinating life from an adopted child to the head of the three-billion-dollar Wendy's empire. "Sound advice for any entrepreneur or business manager".--Chicago Tribune.
Download or read book The Cool Impossible written by Eric Orton and published by Penguin. This book was released on 2014-05-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured in the book Born to Run, running coach Eric Orton offers a guide for every runner... Natural running is more than barefoot running. It’s about the joy of running that we were all born with and can reawaken. With a program focused on proper form, strength development, and cardiovascular training, Orton will help beginners, competitors, and enduring veterans reach “the cool impossible”—the belief that any achievement, athletic or otherwise, is within our reach. Inside you’ll find: * Foot strength exercises for runners to catapult performance, combat injuries, and transform technique * A total-body-strength program designed for runners * Step-by-step run-form coaching for performance and lifelong healthy running * A training program for building endurance, strength, and speed * No-nonsense nutrition for runners * Visualization and mind-training tactics to run and live the Cool Impossible * And much more… ATHLETICISM IS AWARENESS—awareness of form and technique, awareness of our effort level, and, most important, awareness of what we think. And with that awareness comes the endless potential for mastery and achievement beyond anything you thought possible. INCLUDES PHOTOS
Download or read book Moo s Law written by Jim Mellon and published by Harriman House Limited. This book was released on 2020-12-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moo’s Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials. Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law™.
Download or read book Meatonomics written by David Robinson Simon and published by Mango Media Inc.. This book was released on 2013-09-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “provocative and persuasive work,” the health advocate reveals the dirty economics of meat—an industry that’s eating into your wallet (Publishers Weekly). Few Americans are aware of the economic system that supports our country’s supply of animal foods. Yet these forces affect us in a number of ways—none of them good. Though we only pay a few dollars per pound of meat at the grocery store, we pay far more in tax-fueled government subsidies—$38 billion more, to be exact. And subsidies are just one layer of meat’s hidden cost. But in Meatonomics, lawyer and sustainability advocate David Robinson Simon offers a path toward lasting solutions. Animal food producers maintain market dominance with artificially low prices, misleading PR, and an outsized influence over legislation. But counteracting these manipulations is easy—with the economic sanity of plant-based foods. In Meatonomics, Simon demonstrates: How government-funded marketing influences what we think of as healthy eating How much of our money is spent to prop up the meat industry How we can change our habits and our country for the better “Spectacularly important.” —John Robbins, author of The Food Revolution “[A] well-researched, passionately written book.” —Publishers Weekly
Download or read book Writing Movies for Fun and Profit written by Thomas Lennon and published by Simon and Schuster. This book was released on 2012-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A hilarious and helpful insider's guide to launching a successful writing career in Hollywood. . . . The only compass readers will ever need to navigate the treacherous waters of filmmaking"--("Kirkus Reviews," starred review).
Download or read book Perilous Bounty written by Tom Philpott and published by Bloomsbury Publishing USA. This book was released on 2020-08-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Book Review Editors' Choice An unsettling journey into the disaster-bound American food system, and an exploration of possible solutions, from leading food politics commentator and former farmer Tom Philpott. More than a decade after Michael Pollan's game-changing The Omnivore's Dilemma transformed the conversation about what we eat, a combination of global diet trends and corporate interests have put American agriculture into a state of "quiet emergency," from dangerous drought in California--which grows more than 50 percent of the fruits and vegetables we eat--to catastrophic topsoil loss in the "breadbasket" heartland of the United States. Whether or not we take heed, these urgent crises of industrial agriculture will define our future. In Perilous Bounty, veteran journalist and former farmer Tom Philpott explores and exposes the small handful of seed and pesticide corporations, investment funds, and magnates who benefit from the trends that imperil us, with on-the-ground dispatches featuring the scientists documenting the damage and the farmers and activists who are valiantly and inventively pushing back. Resource scarcity looms on the horizon, but rather than pointing us toward an inevitable doomsday, Philpott shows how the entire wayward ship of American agriculture could be routed away from its path to disaster. He profiles the farmers and communities in the nation's two key growing regions developing resilient, soil-building, water-smart farming practices, and readying for the climate shocks that are already upon us; and he explains how we can help move these methods from the margins to the mainstream.
Download or read book Kingpin written by Kevin Poulsen and published by Crown. This book was released on 2012-02-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former hacker Kevin Poulsen has, over the past decade, built a reputation as one of the top investigative reporters on the cybercrime beat. In Kingpin, he pours his unmatched access and expertise into book form for the first time, delivering a gripping cat-and-mouse narrative—and an unprecedented view into the twenty-first century’s signature form of organized crime. The word spread through the hacking underground like some unstoppable new virus: Someone—some brilliant, audacious crook—had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the US economy. The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin; other agencies around the world deployed dozens of moles and double agents. Together, the cybercops lured numerous unsuspecting hackers into their clutches. . . . Yet at every turn, their main quarry displayed an uncanny ability to sniff out their snitches and see through their plots. The culprit they sought was the most unlikely of criminals: a brilliant programmer with a hippie ethic and a supervillain’s double identity. As prominent “white-hat” hacker Max “Vision” Butler, he was a celebrity throughout the programming world, even serving as a consultant to the FBI. But as the black-hat “Iceman,” he found in the world of data theft an irresistible opportunity to test his outsized abilities. He infiltrated thousands of computers around the country, sucking down millions of credit card numbers at will. He effortlessly hacked his fellow hackers, stealing their ill-gotten gains from under their noses. Together with a smooth-talking con artist, he ran a massive real-world crime ring. And for years, he did it all with seeming impunity, even as countless rivals ran afoul of police. Yet as he watched the fraudsters around him squabble, their ranks riddled with infiltrators, their methods inefficient, he began to see in their dysfunction the ultimate challenge: He would stage his coup and fix what was broken, run things as they should be run—even if it meant painting a bull’s-eye on his forehead. Through the story of this criminal’s remarkable rise, and of law enforcement’s quest to track him down, Kingpin lays bare the workings of a silent crime wave still affecting millions of Americans. In these pages, we are ushered into vast online-fraud supermarkets stocked with credit card numbers, counterfeit checks, hacked bank accounts, dead drops, and fake passports. We learn the workings of the numerous hacks—browser exploits, phishing attacks, Trojan horses, and much more—these fraudsters use to ply their trade, and trace the complex routes by which they turn stolen data into millions of dollars. And thanks to Poulsen’s remarkable access to both cops and criminals, we step inside the quiet, desperate arms race that law enforcement continues to fight with these scammers today. Ultimately, Kingpin is a journey into an underworld of startling scope and power, one in which ordinary American teenagers work hand in hand with murderous Russian mobsters and where a simple Wi-Fi connection can unleash a torrent of gold worth millions.
Download or read book The Consuming Instinct written by Gad Saad and published by Prometheus Books. This book was released on 2011-06-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
Download or read book Time to Make the Donuts written by William Rosenberg and published by Lebhar-Friedman. This book was released on 2001 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all started when Bill Rosenberg took a leap of faith and bet his future on a donut.
Download or read book The Billion Dollar Secret written by Rafael Badziag and published by . This book was released on 2019 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billionaires are extremely rare, and their mindset differs hugely from ordinary millionaires. The author worked with some of the very best entrepreneurs and distilled their secrets into 20 principles that enabled them to start from zero and create billions in value. This book gives you the roadmap to follow their path to extreme wealth and success.
