Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Eat the Rich written by P. J. O'Rourke and published by Open Road + Grove/Atlantic. This book was released on 2007-12-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller: “The funniest writer in America” takes on the global economy (The Wall Street Journal). In this book, renowned political humorist P. J. O’Rourke, author of Parliament of Whores and How the Hell Did This Happen? leads us on a hysterical whirlwind world tour from the “good capitalism” of Wall Street to the “bad socialism” of Cuba in search of the answer to an age-old question: “Why do some places prosper and thrive, while others just suck?” With stops in Albania, Sweden, Hong Kong, Moscow, and Tanzania, O’Rourke takes a look at the complexities of economics with a big dose of the incomparable wit that has made him one of today’s most refreshing commentators. “O’Rourke has done the unthinkable: he’s made money funny.” —Forbes FYI “[O’Rourke is] witty, smart and—though he hides it under a tough coat of cynicism—a fine reporter . . . Delightful.” —The New York Times Book Review

Download or read book Ars Vitae written by Elisabeth Lasch-Quinn and published by University of Notre Dame Pess. This book was released on 2020-10-15 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the flood of self-help guides and our current therapeutic culture, feelings of alienation and spiritual longing continue to grip modern society. In this book, Elisabeth Lasch-Quinn offers a fresh solution: a return to classic philosophy and the cultivation of an inner life. The ancient Roman philosopher Cicero wrote that philosophy is ars vitae, the art of living. Today, signs of stress and duress point to a full-fledged crisis for individuals and communities while current modes of making sense of our lives prove inadequate. Yet, in this time of alienation and spiritual longing, we can glimpse signs of a renewed interest in ancient approaches to the art of living. In this ambitious and timely book, Elisabeth Lasch-Quinn engages both general readers and scholars on the topic of well-being. She examines the reappearance of ancient philosophical thought in contemporary American culture, probing whether new stirrings of Gnosticism, Stoicism, Epicureanism, Cynicism, and Platonism present a true alternative to our current therapeutic culture of self-help and consumerism, which elevates the self’s needs and desires yet fails to deliver on its promises of happiness and healing. Do the ancient philosophies represent a counter-tradition to today’s culture, auguring a new cultural vibrancy, or do they merely solidify a modern way of life that has little use for inwardness—the cultivation of an inner life—stemming from those older traditions? Tracing the contours of this cultural resurgence and exploring a range of sources, from scholarship to self-help manuals, films, and other artifacts of popular culture, this book sees the different schools as organically interrelated and asks whether, taken together, they can point us in important new directions. Ars Vitae sounds a clarion call to take back philosophy as part of our everyday lives. It proposes a way to do so, sifting through the ruins of long-forgotten and recent history alike for any shards helpful in piecing together the coherence of a moral framework that allows us ways to move forward toward the life we want and need.

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.

Download or read book Essays on Ceremonial written by and published by . This book was released on 1904 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book She Sparrow written by Ted Zahrfeld and published by Tedz Literary Services. This book was released on 2017-10-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Charles Pettigrew First Bishop elect of the North Carolina Episcopal Church written by Bennett H Wall and published by Hassell Street Press. This book was released on 2021-09-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Echoes of Terror written by and published by . This book was released on 1980 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Download or read book Certified and Registered Central Service Technician CRCST written by National Learning Corporation and published by . This book was released on 2019-02 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Admission Test Series prepares students for entrance examinations into college, graduate and professional school as well as candidates for professional certification and licensure. The Certified and Registered Central Service Technician (CRCST) Passbook(R) prepares you by sharpening the skills and abilities necessary to succeed on your upcoming entrance exam. It provides hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: cleaning, decontamination and disinfection; preparation and packaging; sterilization; medical equipment; documents and records; and more.

Download or read book Alien Prototype written by Tim Waggoner and published by Titan Books (US, CA). This book was released on 2019-10-29 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an industrial spy steals a Xenomorph egg, former Colonial Marine Zula Hendricks must prevent an alien from killing everyone on an isolated colony planet. Venture, a direct rival to the Weyland-Yutani corporation, will accept any risk to crush the competition. Thus, when a corporate spy "acquires" a bizarre, leathery egg from a hijacked vessel, she takes it directly to the Venture testing facility on Jericho 3. Though unaware of the danger it poses, the scientists there recognize their prize's immeasurable value. Early tests reveal little, however, and they come to an inevitable conclusion. They need a human test subject... ENTER ZULA HENDRICKS A member of the Jericho 3 security staff, Colonial Marines veteran Zula Hendricks has been tasked with training personnel to deal with anything the treacherous planet can throw their way. Yet nothing can prepare them for the horror that appears--a creature more hideous than any Zula has encountered before. Unless stopped, it will kill every human being on the planet.

Download or read book Composition Notebook written by Camping Journal and published by . This book was released on 2020-02-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is better than sleeping under the stars? A crackling open fire, the smell of roasting marshmallows, the piece and quiet of the woods or the mountains...That's pure bliss and freedom. You are looking for a nice writing book, diary or notebook? Then get now this great softcover notebook with 100 dotted pages on white paper in handy 6x9 format for taking notes, filling out, for checklists, drawings and sketches. The notebook is a nice gift! use this beautiful notebook for school, university, college or for work. For all occasions such as birthdays, Father's Day, Mother's Day, Christmas and Easter or Valentine's Day.

Download or read book Terminator Salvation From the Ashes written by Timothy Zahn and published by Titan Books (US, CA). This book was released on 2010-10-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From The Ashes, written by Hugo Award-winning author Timothy Zahn, sets the scene for the events chronicled in the movie Terminator Salvation, revealing the full story behind John Connor, the man fated to lead the human resistance against Skynet and its army of Terminators. In post-Judgment Day LA, two lost kids named Kyle and Star keep watch for Terminators; a jaded Marine struggles to keep his rag-tag community together in the face of unrelenting danger; and John and Kate Connor assemble their Resistance team for a brutal assault on a deadly enemy.

Download or read book The Alex Ross Marvel Comics Poster Book written by Alex Ross and published by Abrams ComicArts. This book was released on 2021-04-06 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deluxe collection of Marvel Comics superhero posters from renowned comics artist Alex Ross From Angel to Wolverine, all your favorite Marvel Comics superheroes are featured in this exclusive collection of painted portraits by Alex Ross--one of most respected and influential artists working in comics. This first-ever collection of these iconic images includes 35 ready-to-frame, removeable art prints--perfect for longtime Marvel fans and those just discovering these classic heroes for the first time--as well as commentary by Ross, preliminary sketches, and a bonus four-page gatefold of the portraits, assembled into a mural that was commissioned for Marvel's New York City offices. These heroic posters showcase the Marvel superheroes as you've never seen them before--as realistic as any on the silver screen--painted in the award-winning, breathtaking style that made Alex Ross famous.

Download or read book Danger in Deep Space written by Carey Rockwell and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Hidden Lands written by Thomas Yeates and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al Williamson stands in rarified air, among the titans of the development of comics as an art form. Drawing from the tradition of the heyday of book, advertising, and comic-strip illustration, Williamson brought a command of craft and dynamics rarely seen, before or since, to a field that had largely valued speed over skill. As part of an amazing stable of young artists at E.C. in the 1950s, Williamson helped change the industry forever although much of his work of the era has remained hidden. This work includes a diverse array of fantasy, science fiction, westerns, war stories, and more that showcases the astonishing range of this master of the form. Al Willaimson: Hidden Lands at last uncovers these stories from his days at Atlas, E.C., Charlton, Harvey, Dell, and more — including collaborations with Roy Krenkel, Wally Wood, Frank Frazetta, and other top creators of the era — most of which have never been reprinted as well as a wide array of material that has never before been published, including fascinating sketches and works from his career's infancy and photos from the artist's personal scrapbooks. Covered in fascinating depth by writers Mark Schultz, Thomas Yeates, and Steve Ringgenberg and gathered from extensive, lively interviews with Williamson, Al Williamson: Hidden Lands is an essential volume for any fan of this giant of graphic fiction as well as for those interested in comics history of the classic era of pen-and-ink illustration.

Download or read book DC Poster Portfolio DC Pride written by Various and published by . This book was released on 2022 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting the most iconic DC Pride artwork in one poster portfolio! This incredible collection includes some of your favorite heroes (and villains) from the DC Pride celebration! See your favorites like Batwoman, Harley Quinn and Poison Ivy, Nighwing, Wonder Woman, Superman, and more celebrating PRIDE!