Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book The Giant Ice Cream Mess written by Tina Kügler and published by Fox Tails. This book was released on 2021 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive fox siblings Fritz and Franny both love ice cream, but when Mr. Bear's ice cream truck stops on their street they spend so much time trying to outdo each other imagining multiple flavors and toppings (while all the other kids are getting their cones) that the only flavor left is marshmallow pickle ripple--and they can only have one scoop each.
Download or read book Coyote Peterson s Brave Adventures written by Coyote Peterson and published by Mango Media Inc.. This book was released on 2017-09-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Bookscan in Juvenile Non-fiction! ─ Be Brave… Stay Wild! Animal Stories for Kids: Coyote Peterson's Brave Adventures: Wild Animals in a Wild World chronicles some of the wildest encounters Coyote Peterson has had over the course of his travels. The stories begin with his first snapping turtle catch as a kid and lead down a trail of incredible moments he and his camera crew have had while filming their Brave Wilderness shows. From a giant alligator that nearly caught Coyote in its bone crushing jaws, to an 800 pound Grizzly Bear that helped him teach the audience what to do and NOT do if you ever encounter one of these enormous predators in the wild, every tale is laced with fast paced action and daring adventure. With the presence of danger often looming for Coyote, each story reminds the reader that animals rule the wild places of this planet, and if we respect them from a safe distance, even the most frightening creatures are more likely to be afraid of us than we should ever be of them. Exciting animal stories for kids of all ages: This collection of short stories aims to give the reader a first-person perspective into some of Coyote’s most harrowing and heartwarming adventures.
Download or read book Edward s Menagerie written by Kerry Lord and published by David & Charles. This book was released on 2014-05-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a suave high-flying rhino, a lovesick elephant who knows her way around a kitchen, and a seriously chivalrous tiger . . . With just two weeks to go before her baby Edward’s due date, yarn enthusiast Kerry Lord picked up a crochet hook for the first time, and a new obsession began. Over the next twelve months, the collection of crochet animals expanded week by week until Edward’s Menagerie was complete—with forty unique patterns. These cute animals with larger-than-life personalities are made using simple crochet techniques, and the step-by-step instructions enable a complete beginner to get hooking straight away. Each animal also has a universal pattern, allowing crocheters to change their hooks and yarns to create four different sizes, making for 160 different possibilities. Be warned—these unlikely characters, made using a super-soft yarn in a sumptuous natural color palette, will become your new best friends as you hook your way through the whole menagerie!
Download or read book The Fundamentals of Heavy Tails written by Jayakrishnan Nair and published by Cambridge University Press. This book was released on 2022-06-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heavy tails –extreme events or values more common than expected –emerge everywhere: the economy, natural events, and social and information networks are just a few examples. Yet after decades of progress, they are still treated as mysterious, surprising, and even controversial, primarily because the necessary mathematical models and statistical methods are not widely known. This book, for the first time, provides a rigorous introduction to heavy-tailed distributions accessible to anyone who knows elementary probability. It tackles and tames the zoo of terminology for models and properties, demystifying topics such as the generalized central limit theorem and regular variation. It tracks the natural emergence of heavy-tailed distributions from a wide variety of general processes, building intuition. And it reveals the controversy surrounding heavy tails to be the result of flawed statistics, then equips readers to identify and estimate with confidence. Over 100 exercises complete this engaging package.
Download or read book Tom s Tail written by Linda Jennings and published by Tiger Tales. This book was released on 2020-09-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom, the pig, doesn't like his curly tail and he goes to great lengths to straighten it -- with disasterous results. Tom, the pig doesn't like his short and curly tail. He wants to wag his tail like Sam the sheepdog, or swish his tail like Henry the horse. With the help of some mud, Tom works on getting his tail to straighten out. After a sleepless night Tom goes outside to sleep and luckily, the rain washes away the mud on his tail, making it soft and curly again!
Download or read book The Devil s Long Tail written by David Stevens (Lecturer in political theory) and published by Oxford University Press. This book was released on 2015 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights how nihilistic groups are harnessing the power of the internet to reach a potential global audience of billions
Download or read book The Devil s Long Tail written by David Stevens and published by Oxford University Press. This book was released on 2015-02-28 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet may be a utopia for free expression, but it also harbours nihilistic groups and individuals spreading bizarre creeds, unhindered by the risk-averse gatekeepers of the mass media -- and not all are as harmless as the Virtual Church of the Blind Chihuahua or Sexastrianism. With few entry barriers, ready anonymity and no centralised control, the internet offers wired extremists unprecedented access to a potential global audience of billions. Technology allows us to select the information we wish to receive -- so those of a fanatical bent can filter out moderating voices and ignore countervailing arguments, retreating into a virtual world of their own design that reaffirms their views. In The Devil's Long Tail, Stevens and O'Hara argue that we misunderstand online extremism if we think intervention is the best way to counter it. Policies designed to disrupt radical networks fail because they ignore the factors that push people to the margins. Extremists are driven less by ideas than by the benefits of participating in a tightly-knit, self-defined, group. Rather, extreme ideas should be left to sink or swim in the internet's marketplace of ideas. The internet and the web are valuable creations of a free society. Censoring them impoverishes us all while leaving the radical impulse intact.
Download or read book Big Tails written by Lazarus Lake and published by Createspace Independent Pub. This book was released on 2013-01-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third installment of the Big Dog Diaries. The big ugly dog had been abandoned and shot. Nearing the end, he crawled off into the woods to die. That is where I found him. Having been taught as a child that it was wrong to leave animals to suffer, I took him to the house with no other intention than to see that he was humanely put out of his misery. Rather than the end of the big dog's adventures, it was only the beginning. Fate had brought us together, destiny was determined to keep us that way. I kept thinking I had sent him away for the last time, but Big kept finding his way back. Even when his journey took him hundreds of miles away, somehow he always ended up at our little house in the woods. He started out as "that big dog." He became "the Big Dog." There couldn't be a more appropriate name, for a Big Dog, with a Big Personality. Also be sure to check out the first two books: + My Name is Big + Big Adventures
Download or read book Big Game and Pygmies written by Cuthbert Christy and published by . This book was released on 1924 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Consequences of Fat Tails written by Nassim Nicholas Taleb and published by . This book was released on 2020-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the misapplication of conventional statistical techniques to fat tailed distributions and looks for remedies, when possible. Switching from thin tailed to fat tailed distributions requires more than "changing the color of the dress." Traditional asymptotics deal mainly with either n=1 or n=∞, and the real world is in between, under the "laws of the medium numbers"-which vary widely across specific distributions. Both the law of large numbers and the generalized central limit mechanisms operate in highly idiosyncratic ways outside the standard Gaussian or Levy-Stable basins of convergence. A few examples: - The sample mean is rarely in line with the population mean, with effect on "naïve empiricism," but can be sometimes be estimated via parametric methods. - The "empirical distribution" is rarely empirical. - Parameter uncertainty has compounding effects on statistical metrics. - Dimension reduction (principal components) fails. - Inequality estimators (Gini or quantile contributions) are not additive and produce wrong results. - Many "biases" found in psychology become entirely rational under more sophisticated probability distributions. - Most of the failures of financial economics, econometrics, and behavioral economics can be attributed to using the wrong distributions. This book, the first volume of the Technical Incerto, weaves a narrative around published journal articles.
Download or read book Introducing Evolution written by Dylan Evans and published by Icon Books. This book was released on 2015-09-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1859, Charles Darwin shocked the world with a radical theory - evolution by natural selection. One hundred and fifty years later, his theory still challenges some of our most precious beliefs. "Introducing Evolution" provides a step-by-step guide to 'Darwin's dangerous idea' and takes a fresh look at the often misunderstood concepts of natural selection and the selfish gene. Drawing on the latest findings from genetics, ecology and animal behaviour - as well as the work of best-selling science writers such as Richard Dawkins and Steven Pinker - a string of brilliant examples, superbly illustrated by Howard Selina, reveals how the evidence in favour of evolutionary theory is stronger than ever. With wit and clarity, Dylan Evans addresses many puzzling issues: Did life first evolve on other planets? What's the advantage of having sex? Why do your parents look after you? And what good to a bird is half a wing? From the death of the dinosaurs to the development of digital organisms, "Introducing Evolution" brings Darwin up-to-date with the latest scientific discoveries. This is the ideal guide to the most important idea ever to appear in the history of science.
Download or read book A Tale of Tails written by Elizabeth MacPherson and published by Golden Books. This book was released on 2016-01-12 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 1962 Garth Williams classic, now in print for the first time as a Little Golden Book! “The pig has a tail with a curl and a bend. A snake is all tail with a head on one end. . . .” Long tails, fluffy tails, swishy tails, stubby tails—this witty poem about all the types of tails in the animal kingdom is perfect for curious preschoolers. With gorgeous paintings of friendly critters by Garth Williams, this book is a perfect blend of whimsy and fact.
Download or read book The Big Book of Concepts written by Gregory Murphy and published by MIT Press. This book was released on 2004-01-30 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Download or read book The Three Billy Goats Gruff written by Peter Christen Asbjørnsen and published by Houghton Mifflin Harcourt. This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three billy goats outsmart the hungry troll who lives under the bridge.
Download or read book The Bird written by Colin Tudge and published by Crown. This book was released on 2010-09-07 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: • How are birds so good at flying and navigating? • Why are birds so like mammals– and yet so very different? • Did birds descend from dinosaurs, and if so, does that mean birds are dinosaurs? • How do they court each other and fend off rivals? • What' s being communicated in birdsong? • Can we ever know how birds think? In this fascinating exploration of the avian class, Colin Tudge considers the creatures of the air. From their evolutionary roots to their flying, feeding, fighting, mating, nesting, and communicating, Tudge provocatively ponders what birds actually do–as well as why they do it and how. With the same curiosity, passion, and insight he brought to redwoods, pines, and palm trees in his widely acclaimed book The Tree, Tudge here studies sparrows, parrots, and even the Monkey-eating Eagle to better understand their world–and our own. There is far more to a bird's existence than gliding gracefully on air currents or chirping sweetly from fence posts–the stakes are life and death. By observing and explaining the complex strategy that comes into play with everything from migration to social interaction to the timing of giving birth to young, Tudge reveals how birds are uniquely equipped biologically to succeed and survive. And he offers an impassioned plea for humans to learn to coexist with birds without continuing to endanger their survival. Complete with an "annotated cast list" of all the known birds in the world– plus gorgeous illustrations–The Bird is a comprehensive and delightfully accessible guide for everyone from dedicated birders to casual birdwatchers that celebrates and illuminates the remarkable lives of birds.
Download or read book Aha written by William B. Irvine and published by Oxford University Press. This book was released on 2014-12-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great ideas often develop gradually after studying a problem at length--but not always. Sometimes, an insight hits like a bolt from the blue. For Archimedes, clarity struck while he was taking a bath. For Gustav Mahler, it came as the blades of his oars touched the water. And for Albert Einstein, it emerged while he was talking to a friend. Why do these moments of insight strike so suddenly? Why do they so often come to us when we are focused on something completely unrelated? And when great ideas "come to" us, where do they come from? In Aha!: The Moments of Insight that Shape Our World, philosopher William B. Irvine, author of A Guide to the Good Life and On Desire, explores these epiphanies, from the minor insights that strike us all daily, to the major realizations that alter the course of history. Focusing on aha moments as they take place in five different domains--religion, morality, science, math, and art--Irvine provides case studies that shed light on the different ways epiphanies happen in the different domains, and on their differing social impact. Along the way, he describes some of the great aha moments in history, from ancient times to the present day. We like to think that our greatest thoughts are the product of our conscious mind. Irvine demonstrates, though, that it is our unconscious mind that is the source of our most significant insights, and that the role the conscious mind plays in eliciting these insights is to try, unsuccessfully, to solve certain problems. Only if the conscious mind is willing to do this--and thereby experience considerable frustration--is the unconscious mind likely to reward it with a breakthrough insight-that the conscious mind will then take credit for. Irvine explores not only the neuroscience of aha moments but also their personal and social ramifications. How does a person respond to having a breakthrough insight that goes against a dominant paradigm? And how does the world respond when she shares that insight? Irvine shows that in many cases, what is most remarkable about those who have had the great insights of human history is not their but their courage and perseverance in fighting for the world to accept those insights. Aha! is a must-read for cognitive scientists, intellectual historians, philosophers, and anyone who has ever been blown away by the ideas that enlighten us when we least expect it.
