Download or read book Big City Public Relations written by Zack Germroth, APR and published by Outskirts Press. This book was released on 2024-02-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with “Lessons Learned.” Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a “most wanted” suspect pursuit by 100 police officers. The author served Baltimore’s dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat, he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force. Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies’ national-news-making episodes. If you’re a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.
Download or read book Occupational Outlook Handbook written by and published by . This book was released on 1994 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes 250 occupations which cover approximately 107 million jobs.
Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1980 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Public Relations in China written by Ke Xue and published by Springer Nature. This book was released on 2022-11-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Download or read book Encyclopedia of Library and Information Science written by Allen Kent and published by CRC Press. This book was released on 1978-03-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
Download or read book Public Relations Democracy written by Aeron Davis and published by Manchester University Press. This book was released on 2002-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Download or read book Public Relations written by John Cuthbert Long and published by . This book was released on 1924 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American City written by Arthur Hastings Grant and published by . This book was released on 1966 with total page 1362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black Enterprise written by and published by . This book was released on 1997-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Mass Media Education in Transition written by Thomas Dickson and published by Routledge. This book was released on 1999-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the changes taking place in media education, for educators and administrators in comm depts
Download or read book Public Relations for Asia written by T. Morris and published by Springer. This book was released on 2007-10-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Download or read book Black Enterprise written by and published by . This book was released on 1997-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Exploring Careers Performing arts design and communications occupations written by and published by . This book was released on 1979 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays, questionnaires, and games provide information which help the reader assess his or her interests and talents in order to make career choices.
Download or read book Big city Politics Governance and Fiscal Constraints written by George E. Peterson and published by The Urban Insitute. This book was released on 1994 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big-city mayors and other political leaders face the triple challenge of assembling a winning political coalition; translating this into an effective governing coalition; and coping with a tightening local budget constraint. The challenge is still greater when elections have produced a change in ethnic control of local government, bringing into power new groups that want to use government spending to serve their constituents' demands but are resisted by those controlling the economic resources. This volume explores the political transition now going on in big cities. One group of chapters examines recent electoral politics in Chicago, Philadelphia, Los Angeles, Miami, and San Antonio, where different types of ethnic and class lines have been drawn, and where different strategies have been employed to adjust political machines to the new realities. A second group of chapters considers the business of governing under the conflicting pressures of community organizations, the press, the business community, and higher levels of government. A final group of chapters examines the fiscal and budgetary constraints upon big-city governments, and the difficulty that these governments, no matter how well motivated, face in generating jobs and economic opportunity for their political constituents.
