Download or read book Big Brands Are Watching You written by Francesca Sobande and published by Univ of California Press. This book was released on 2024-01-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Download or read book Big Brands Are Watching You written by Francesca Sobande and published by Univ of California Press. This book was released on 2024-01-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Download or read book The Digital Lives of Black Women in Britain written by Francesca Sobande and published by Springer Nature. This book was released on 2020-08-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Download or read book Watching You written by Michael Robotham and published by Mulholland Books. This book was released on 2014-03-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Michael Robotham brings us face-to-face with a manipulative psychopath who has destroyed countless lives and is about to claim one final victim. Marnie Logan often feels like she's being watched: a warm breath on the back of her neck, or a shadow in the corner of her eye that vanishes when she turns her head. She has reason to be frightened. Her husband Daniel has inexplicably vanished, and the police have no leads in the case. Without proof of death or evidence of foul play, she can't access his bank accounts or his life insurance. Depressed and increasingly desperate, she seeks the help of clinical psychologist Joe O'Loughlin. O'Loughlin is concerned by Marnie's reluctance to talk about the past and anxious to uncover what Marnie is withholding that could help with her treatment. The breakthrough in Marnie's therapy and Daniel's disappearance arrives when Marnie shares with O'Loughlin her discovery of the Big Red Book, a collage of pictures, interviews, and anecdotes from Marnie's friends and relatives that Daniel had been compiling as part of a surprise birthday gift. Daniel's explorations into Marnie's past led him to a shocking revelation on the eve of his disappearance: Anyone who has ever gotten close to Marnie has paid an exacting price. A cold-blooded killer is eliminating the people in Marnie's life, and now that O'Laughlin is a part of it, he is next in line.
Download or read book Black Oot Here written by Francesca Sobande and published by Bloomsbury Publishing. This book was released on 2022-11-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be Black in Scotland today? How are notions of nationhood, Scottishness, and Britishness implicated in this? Why is it important to archive and understand Black Scottish history? Reflecting on the past to make sense of the present, Francesca Sobande and layla-roxanne hill explore the history and contemporary lives of Black people in Scotland. Based on intergenerational interviews, survey responses, photography, and analysis of media and archived material, this book offers a unique snapshot of Black Scottish history and recent 21st century realities. Focusing on a wide range of experiences of education, work, activism, media, creativity, public life, and politics, Black Oot Here presents a vital account of Black lives in Scotland, while carefully considering the future that may lie ahead.
Download or read book Watching You written by Lisa Jewell and published by Simon and Schuster. This book was released on 2018-12-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Quickly and assuredly, Jewell builds an ecosystem of countervailing suspicions…Tricky, clever, unexpected.” —New York Times Book Review “Brace yourself as Jewell stacks up the secrets, then lights a long, slow fuse.” —People “A seize-you-by-the-throat thriller and a genuinely moving family drama.” —A.J. Finn, #1 New York Times bestselling author of The Woman in the Window The instant New York Times and #1 Sunday Times bestselling author of the Then She Was Gone delivers another suspenseful page-turner about a shocking murder in a picturesque and well-to-do English town, perfect “for fans of Gone Girl, The Girl on the Train, and Luckiest Girl Alive” (Library Journal). You’re back home after four years working abroad, new husband in tow. You’re keen to find a place of your own. But for now, you’re crashing in your big brother’s spare room. That’s when you meet the man next door. He’s the head teacher at the local school. Twice your age. Extraordinarily attractive. You find yourself watching him. All the time. But you never dreamed that your innocent crush might become a deadly obsession. Or that someone is watching you. In Lisa Jewell’s latest “bone-chilling suspense” (People), no one is who they seem—and everyone has something to hide. Perfect for fans of Gillian Flynn and Ruth Ware, Watching You will keep you guessing as “Jewell teases out her twisty plot at just the right pace” (Booklist, starred review) until the startling revelations on the very last page.
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Who s Watching You written by John Gibb and published by Red Wheel Weiser. This book was released on 2007-05-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The threat of terrorism and the corresponding climate of fear encouraged by the government have together eroded our freedom to live our lives in peace and quiet away from the prying eyes of hidden cameras. The government is tightening its grip on us by watching and recording what we do. They are doing this because they know they can and because knowledge is power. But exactly who are “they” and why do they want to know so much about us? This book includes chilling, accurate, and up-to-date descriptions of the methods the government (and private company proxies) use to watch us.
Download or read book The Creamery Journal written by and published by . This book was released on 1915 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I ve Been Watching You written by Susan D. Mustafa and Tony Clayton with Sue Israel and published by AuthorHouse. This book was released on 2006-01-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Rigor mortis had set in by the time police arrived,” Special Prosecutor Tony Clayton told the jury, watching their eyes as they viewed the photograph of the bloodied arm of Geralyn Barr DeSoto. Geralyn’s clenched fist, frozen in death away from her body, held her secret. “Geralyn was trying to tell us something. She was telling us how hard she fought. She was telling us who her killer is. ‘Right here,’ she said. ‘Right here I have the killer. Just open my hand. Just open my hand, and you’ll know who did it to me.’” Two months later: “Charlotte Murray Pace fought from one room of that apartment to the other,” Prosecutor John Sinquefield told jurors as they blinked tears away. “She clawed, she hit, she fought. As her young, strong heart pumped its last blood out of the holes he cut out of her, she fought. And in the fight, he took her life, her body. But he could not take her honor. She preserved her honor by the way she lived and the way she died. That fight is not over, ladies and gentlemen of the jury. Charlotte Murray Pace has brought her fight to you.” These crimes are vividly depicted in this first comprehensive book about Derrick Todd Lee. I’ve Been Watching You—The South Louisiana Serial Killer dramatically tells the story of Lee’s life and follows the timeline of his reign of terror over South Louisiana. Readers will become intimately acquainted with the seven victims who have been linked to Lee by DNA, along with the frustrated investigators who could not catch this diabolical killer. This recounting also details the murders of ten other women who were not connected by DNA, but whom these authors believe should be included on the list of Lee’s victims due to strong circumstantial evidence. There are many unanswered questions regarding these series of killings. How did Lee find his victims, and why did he choose them? Why didn’t the Multi-Agency Homicide Task Force believe he was the killer when his name was brought repeatedly to its attention? What evil possessed him to rape and murder so many women? All of these questions are answered as I’ve Been Watching You journeys for more than a decade through the small towns and swamps of South Louisiana to create a graphic accounting of Lee’s vicious rapes and homicides. I’ve Been Watching You vividly paints the portrait of this monster and the beautiful women who died as a result of his twisted compulsion to kill.
Download or read book Theodor Boveri written by Fritz Baltzer and published by Univ of California Press. This book was released on 2023-04-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1967.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Download or read book Always Watching written by Chevy Stevens and published by St. Martin's Press. This book was released on 2013-06-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: She helps people put their demons to rest. But she has a few of her own... In the lockdown ward of a psychiatric hospital, Dr. Nadine Lavoie is in her element. She has the tools to help people, and she has the desire—healing broken families is what she lives for. But Nadine doesn't want to look too closely at her own past because there are whole chunks of her life that are black holes. It takes all her willpower to tamp down her recurrent claustrophobia, and her daughter, Lisa, is a runaway who has been on the streets for seven years. When a distraught woman, Heather Simeon, is brought into the Psychiatric Intensive Care Unit after a suicide attempt, Nadine gently coaxes her story out of her—and learns of some troubling parallels with her own life. Digging deeper, Nadine is forced to confront her traumatic childhood, and the damage that began when she and her brother were brought by their mother to a remote commune on Vancouver Island. What happened to Nadine? Why was their family destroyed? And why does the name Aaron Quinn, the group's leader, bring complex feelings of terror to Nadine even today? And then, the unthinkable happens, and Nadine realizes that danger is closer to home than she ever imagined. She has no choice but to face what terrifies her the most...and fight back. Sometimes you can leave the past, but you can never escape. Told with the trademark powerful storytelling that has had critics praising her work as "Gripping" (Kirkus), "Jaw-dropping" (Publishers Weekly) and "Crackling with suspense" (People magazine), ALWAYS WATCHING shows why Chevy Stevens is one of the most mesmerizing new talents of our day.
Download or read book Somebody s Watching You written by Robin D'Amato and published by . This book was released on 2021-02-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Melody Hollenback has a problem. Her husband, Jeff, has joined what appears to be a cult. Considering his and her months-long unemployment and Jeff's clinical depression, Melody has a lot to worry about. When Jeff exhibits sudden signs of mental wellness, he is convinced the cult is curing him. He becomes increasingly immersed in the teachings, and Melody worries he is pulling away from her. In an effort to hold on to him, she pretends to join the fold. She soon discovers that the cult has long arms and keeps a tight grip on its followers. In fact, one of the group's ringleaders, the mysterious Floyd, has been keeping his creepy eye on her. Somebody's Watching You, the debut novel from Robin D'Amato, reads like a quirky thriller. Set in a community unware of danger in its tree-lined blocks, the absurd tactics of the cult frame this otherwise simple love story with both dread and humor.
Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Download or read book Who Says Elephants Can t Dance written by Louis V. Gerstner and published by Harper Collins. This book was released on 2003-12-16 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
