Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit

Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.

Download or read book Understanding Use of Social Media for Dissemination of Transportation Information written by Janet Fraser and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores how agencies use social media and how helpful these technologies are from both the agency and social media-using public perspectives. The impetus for this is the increased use of social media among transportation agencies to reach publics using these technologies. Surveys administered to both transportation agencies and the general public, as well as information collected directly from social media accounts, are used to statistically analyze (negative binomial, logit, ordered logit) how agencies utilize social media. Social media content analysis indicates that the content posted by agencies and the mode of the agency (e.g. transit or highway) are particularly important to the popularity of agency Twitter and Facebook accounts. Analysis of the agency survey found greater participation and engagement in social media activities leads to more successful outreach. These activities include events such as monitoring social media for service-impacting events, developing a formal system for collecting content, and establishing a formal social media strategy. Analysis of the general public survey found that those more engaged with technology and less engaged with traditional media have more specific preferences and critiques of agency use of social media.Comparing the results of the surveys, agencies and the general public have a mismatch both in how they perceive success in social media outreach and how information is best communicated. Agencies evaluated their success with social media better than the public did. The agencies also generally thought social media was a better platform for sharing more types of information than the public did.From comparing the results between the two sets of surveys and the content analyses, it is clear that evaluation and guidance tools for social media use for dissemination of transportation information could be helpful to improve the consistency of information shared, a critical weakness identified by the public, because social media are viewed as an increasingly authoritative and legitimate transportation information source.

Download or read book Uses of Social Media in Public Transportation written by Susan Bregman and published by Transportation Research Board. This book was released on 2012 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

Download or read book Uses of Social Media in Public Transportation written by and published by . This book was released on 2022 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image. The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.

Download or read book 20 Tips to Up Your Agency s Social Media Game written by Tom Holmes and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As social media has become more popular, local governments have begun to use social media platforms to share news and project information, respond to questions and concerns, educate people about programs, and humanize their agencies. While many agencies are using social media to communicate to their constituents, there are challenges that come with using these tools. This guide is designed to help the average local transportation practitioner cut through the noise and identify methods to more effectively communicate with local residents on social media for transportation and public works topics. It documents best practices and lessons learned by public agencies related to issues such as the selection and appropriate use of various platforms, targeting geographic areas or demographics, building audience, creating content, receiving and responding to complaints, handling negative input, and generally increasing the effectiveness of social media use." -- Project website.

Download or read book Advances in Mobility as a Service Systems written by Eftihia G. Nathanail and published by Springer Nature. This book was released on 2020-11-03 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers together innovative research and practical findings relating to urban mobility transformation. It is especially intended to provide academicians, researchers, practitioners and decision makers with effective strategies and techniques that can support urban mobility in a sustainable way. The chapters, which report on contributions presented at the 5th Conference on Sustainable Urban Mobility, held virtually on June 17-19, 2020, from Greece, cover the thematic areas of: social networks and traveler behavior; applications of technologies in transportation and big data analytics; transport infrastructure and traffic management; and transportation modeling and impact assessment. Special attention is given to public transport and demand responsive systems, electromobility, micromobility and automated vehicles. The book addresses the challenges of the near future, highlighting the importance of knowledge transfer, and it is intended to foster communication among universities, industries and public administration.

Download or read book Data Presentation on Transportation Agency Websites written by Frances Cherman and published by . This book was released on 2017 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TCRP Synthesis 99 written by Susan Bregman and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Get the Word Out written by Michele Regenold and published by . This book was released on 1997* with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Participation Strategies for Transit written by Scott Giering and published by Transportation Research Board. This book was released on 2011 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 89: Public Participation Strategies for Transit documents the state-of-the-practice in terms of public participation strategies to inform and engage the public for transit-related activities.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Practical Approaches for Involving Traditionally Underserved Populations in Transportation Decisionmaking written by David Aimen and published by Transportation Research Board National Research. This book was released on 2012 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s National Cooperative Highway Research Program (NCHRP) Report 710: Practical Approaches for Involving Traditionally Underserved Populations in Transportation Decisionmaking highlights tools, techniques, and approaches for identifying and connecting with populations that have traditionally been underserved and underrepresented in transportation decisionmaking.

Download or read book How Social Media Moves New York written by Sarah M. Kaufman and published by . This book was released on 2012 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media networks allow transportation providers to reach large numbers of people simultaneously and without a fee, essential factors for the millions of commuters and leisure travelers moving through the New York region every day. This report, based on earlier findings (from Part 1)1, which analyzed local transportation providers’ use of social media, and a seminar on the subject in the wake of Hurricane Sandy, recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.2 The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the message to their friends and neighbors).

Download or read book Impact of New Information and Communication Technologies on Transportation Agencies written by Carol A. Zimmerman and published by . This book was released on 2001 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 296: Impact of New Information and Communication Technologies on Transportation Agencies examines the impact that information and communication (I/C) technologies are having on transportation agencies and offers data to understand how agencies are dealing with these impacts. Four classes of technologies were examined: intelligent transportation systems, communication technology, software tools, and remote work arrangements.

Download or read book Data Analytics for Intelligent Transportation Systems written by Mashrur Chowdhury and published by Elsevier. This book was released on 2017-04-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analytics for Intelligent Transportation Systems provides in-depth coverage of data-enabled methods for analyzing intelligent transportation systems that includes detailed coverage of the tools needed to implement these methods using big data analytics and other computing techniques. The book examines the major characteristics of connected transportation systems, along with the fundamental concepts of how to analyze the data they produce. It explores collecting, archiving, processing, and distributing the data, designing data infrastructures, data management and delivery systems, and the required hardware and software technologies. Users will learn how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications, along with key safety and environmental applications for both commercial and passenger vehicles, data privacy and security issues, and the role of social media data in traffic planning. Includes case studies in each chapter that illustrate the application of concepts covered Presents extensive coverage of existing and forthcoming intelligent transportation systems and data analytics technologies Contains contributors from both leading academic and commercial researchers Explains how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications

Download or read book Between Public and Private Mobility written by and published by . This book was released on 2016-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB Special Report 319 analyzes the ways that innovative transportation services--including ridesharing, carsharing, bikesharing, and microtransit--are changing mobility for millions of travelers. Such services could reduce congestion and emissions from surface transportation if regulated wisely to encourage concurrent, instead of sequential, ridesharing. Rapidly growing transportation network companies (TNCs), such as Uber and Lyft, however, are disrupting conventional taxi and limousine services and are raising policy challenges related to personal security and public safety, insurance requirements, employment and labor issues, and accessibility and equity. The committee's report offers guidance to state and local officials responsible for policy setting and regulation of for-hire transportation services in each of these areas. The report also addresses the need for greater consistency in regulations across jurisdictions and calls for TNCs to share more information about the volume, the frequency, and the types of trips they are providing, to allow for informed regulation and planning of transportation services"--provided by publisher.