Download or read book Beliefonomics written by Mark Howard Jones and published by . This book was released on 2020-03-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling that impacts hearts and minds to activate growth is possible. This powerful five-star review debut book by former Australian Financial Review journalist, CEO, author and international speaker, Mark Jones, provides practical insights that will change the way you think about storytelling, and the world. Beliefonomics(TM) is a deliberate contraction of belief and economics. It is a world-first proven model for CEOs, CMOs and brand managers to realise the true value of storytelling to change beliefs and behaviour. www.markhjones.net FIVE STAR REVIEWS!! "Every marketer needs to read Beliefonomics. It's a brilliant idea and an insightful way to tackle the problem of behaviour change." Andy Lark, CEO, Group Lark and former Chief Marketing and Digital Officer, Foxtel "Mark awakened our hearts and minds to the power of story and its ability to connect with our customers. Our leadership team enjoyed working with him in Australia and the US knowing that Beliefonomics is helping achieve our growth ambitions across the globe. I commend this book to you as a must-read for any leader seeking a competitive edge in the digital transformation era." Kumar Parakala, President, GHD Digital "Mark's ground-breaking approach to storytelling helped us realise the significance of belief systems and ensuring they remain at the centre of our marketing and communications. I have no doubt Beliefonomics will inspire many more organisations like ours." Darlene White, Manager, Brand and Communications, UniSuper "This is truly ground-breaking work. Mark's deep understanding of storytelling, marketing and the media sets Beliefonomics apart as a book that will not just inspire, but change organisations around the world." Michael McQueen, multi-award winning speaker, trend forecaster & bestselling author "This is a must-read for marketers and business leaders across the world. Mark offers unique insights into the power of storytelling through the lens of belief systems; it's already helping companies gain more traction towards their growth vision." Daniel Davis, CEO, EOS Asia Pacific ****** Based on insights from his time as a journalist interviewing thought leaders like Richard Branson, Apple co-founder Steve Wozniak, and former Australian Prime Minister, Malcolm Turnbull, Mark Jones offers radically practical hope to leaders, marketers, and humanity about the power of storytelling to measurably shift beliefs, and positively impact change.

Download or read book Small Farm Success Australia written by Anna Featherstone and published by . This book was released on 2018-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreaming about a tree change? Ready to get out of the rat race to run your own race? Already farming but not sure how to make the most of your venture? Read this book and be inspired by the experiences of more than 25 Australian farmers and industry leaders who will show you how you too can make a life and a living on the land. This book will answer key questions including:- Why farm?- Have you got what it takes to be a farmer?- How do you decide the what and where of farming?- What ways can you value add your produce?- How do you fast track your knowledge?- What regulations do you need to be across?- How do you market and sell your produce?- What are the best ways to tap into agritourism?- What will farming mean for your family?

Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Download or read book Low Rates High Returns written by Stephen Moriarty and published by . This book was released on 2021-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low Rates High Returns grew from the idea that investing is simple, but not easy. The aim of the book is to make the difficult part as easy as possible! When starting to take an interest in investing it's hard to know where to start and who to trust. This book, written by two investing experts, is an easy to follow guide.

Download or read book Build Wealth With Common Stocks written by David J. Waldron and published by Country View. This book was released on 2021-01-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An informed investor has a far greater chance of getting rich slow than getting rich fast, and getting rich slowly is better than not at all." From the dust jacket's inside flaps: Written for individual investors by an individual investor, in Build Wealth With Common Stocks, David J. Waldron shares actionable ideas to construct a potentially market-beating portfolio of the common shares of enduring companies to fund life's significant milestones. Waldron offers inspiring wisdom and memorable anecdotes to keep the reader moving forward during the endless roller coaster rides of market cycles. On Outperforming Wall Street Despite limited capital, the individual investor on Main Street has the potential to achieve superior returns with lower costs and less risk than the power brokers working on Wall Street. On Being a Thoughtful Investor To paraphrase American baseball legend Yogi Berra, investing is '90 percent half' common sense. The 'other half' is patience and discipline. On Patience Patience is the scarcest and, thereby, the most valuable commodity available to the retail-level investor. On Discipline One rule virtually guarantees you will never lose money on an investment (Chapter Five). On Productive Fear A portfolio constructed on the fear of losing money is destined to outperform a basket thrown together from the fear of missing out. On Taking Ownership Stop placing bets on stocks and start investing in companies. On Active vs. Passive Investing Buy slices of the best companies in the sector, reserving the index for hedging your portfolio. On the Perils of High Yield Dividends Chasing current yield is a recipe for junk equity. Instead, practice this more profitable concept of dividend investing (Chapter Nine). On the Death of Value Investing Value investing is never dead; it's just less popular than short-term growth stories. As long as there are financial markets or farmers' markets, value prevails. On the Benefits of Self-Directed Investing Build your beach or lake house instead of your financial advisor's. On Assessing Risk A risk understood, accepted, and well-managed becomes the risk worth taking. On Being a Defensive Investor Outperform the market by managing the downside while allowing the upside to take care of itself. Copyright 2020-21 by David J. Waldron. All rights reserved.