Download or read book The Human Brand written by Chris Malone and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Download or read book Quiet Power written by Susan Cain and published by Penguin. This book was released on 2016-05-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monumental bestseller Quiet has been recast in a new edition that empowers introverted kids and teens Susan Cain sparked a worldwide conversation when she published Quiet: The Power of Introverts in a World That Can’t Stop Talking. With her inspiring book, she permanently changed the way we see introverts and the way introverts see themselves. The original book focused on the workplace, and Susan realized that a version for and about kids was also badly needed. This book is all about kids' world—school, extracurriculars, family life, and friendship. You’ll read about actual kids who have tackled the challenges of not being extroverted and who have made a mark in their own quiet way. You’ll hear Susan Cain’s own story, and you’ll be able to make use of the tips at the end of each chapter. There’s even a guide at the end of the book for parents and teachers. This insightful, accessible, and empowering book, illustrated with amusing comic-style art, will be eye-opening to extroverts and introverts alike.

Download or read book Who Are You Really written by Brian R. Little and published by Simon and Schuster. This book was released on 2017-08-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun, smart read for anyone eager to better understand (and improve) themselves argues that personality is driven not by nature nor nurture—but instead by the projects we pursue, which ultimately shape the people we become. Traditionally, scientists have emphasized what they call the first and second natures of personality—genes and culture, respectively. But today the field of personality science has moved well beyond the nature vs. nurture debate. In Who Are You, Really? Dr. Brian Little presents a distinctive view of how personality shapes our lives—and why this matters. Little makes the case for a third nature to the human condition—the pursuit of personal projects, idealistic dreams, and creative ventures that shape both people’s lives and their personalities. Little uncovers what personality science has been discovering about the role of personal projects, revealing how this new concept can help people better understand themselves and shape their lives. In this important work, Little argues that it is essential to devote energy and resources to creative endeavors in a highly focused fashion, even if it takes away from other components of our well-being. This does not mean that we cannot shift from one core project to another in the days of our lives. In fact, it is precisely that ability to flexibly craft projects that is the greatest source of sustainability. Like learning to walk, forcing ourselves out of balance as we step is the only way in which we can move forward. And it is the only way that human flourishing can be enhanced. The well-lived life is based on the sustainable pursuit of core projects in our lives. Ultimately, Who Are You, Really? provides a deeply personal itinerary for exploring our personalities, our lives, and the human condition.

Download or read book I Am Yoga written by Susan Verde and published by Abrams. This book was released on 2015-09-08 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eagle soaring among the clouds or a star twinkling in the night sky . . . a camel in the desert or a boat sailing across the sea—yoga has the power of transformation. Not only does it strengthen bodies and calm minds, but with a little imagination, it can show us that anything is possible. New York Times bestselling illustrator Peter H. Reynolds and author and certified yoga instructor Susan Verde team up again in this book about creativity and the power of self-expression. I Am Yoga encourages children to explore the world of yoga and make room in their hearts for the world beyond it. A kid-friendly guide to 17 yoga poses is included.

Download or read book Babies Can t Eat Kimchee written by Nancy Patz and published by Bloomsbury Publishing USA. This book was released on 2006-12-26 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A baby sister must wait to grow up before doing big sister things, such as ballet dancing and eating spicy Korean food.

Download or read book Quiet Journal written by Susan Cain and published by Clarkson Potter. This book was released on 2020-03-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your hidden talents, empower communication at home and at work, and nurture your best self with this guided journal based on the #1 New York Times bestselling phenomenon Quiet. Susan Cain’s Quiet permanently changed how we see the psychology of introverts and, equally important, how introverts see themselves. Now here is the companion journal for the textbook introvert, the natural extroverts, and everyone in between, with a self-assessment quiz and powerful prompts that take you on the Quiet journey to becoming a stronger, more confident person. In part one, you’ll learn more about yourself and your own mindset and temperament, make progress towards self-awareness, and realize your own authentic qualities and worth. Then, in part two, you’ll put that knowledge into practice with prompts for taking action to better empower yourself when communicating with family, friends, or colleagues. With a lay-flat cover, smooth writing paper, and a ribbon marker, Quiet Journal is a beautiful and accessible tool for reflection and exploration.

Download or read book No Barriers written by Erik Weihenmayer and published by Macmillan. This book was released on 2017-02-07 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Erik Weihenmayer, who Jon Krakauer calls “an inspiration,” tells the epic story of his latest adventures, including solo kayaking The Colorado River.

Download or read book Marching with Aunt Susan written by Claire Rudolf Murphy and published by Holiday House. This book was released on 2020-08-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Bessie wants is to go hiking with her father and brothers. But it's 1896, and girls don't get to hike. They can't vote either, which Bessie discovers when Susan B. Anthony comes to town to help lead the campaign for women's suffrage. Stirred into action, Bessie joins the movement and discovers that small efforts can result in small changes—and maybe even big ones. Inspired by the diary of the real-life Bessie Keith Pond, a ten-year-old girl who lived in California during the suffrage campaign, author Claire Rudolf Murphy and illustrator Stacey Schuett offer a thought-provoking introduction to the fight for women's rights. This story of hope and determination is perfect for girl-power readers!

Download or read book 100 Things to Do in Annapolis and the Eastern Shore Before You Die written by Susan Moynihan and published by Reedy Press LLC. This book was released on 2019-09-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chesapeake Bay region is an astounding place, boasting more miles of shoreline than the entire West Coast. It’s home to a thriving community of water-loving creative spirits and one of America’s oldest capital cities—beautiful Annapolis. With 100 Things to Do in Annapolis and the Eastern Shore Before You Die as your guide, locals and visitors alike will unlock the many treasures this region has to offer. Go back in time on remote and disappearing Smith Island, whose residents trace their lineage to the 1600s. Run in the world’s shortest foot race: a heart-calming 0.5K. Sample the fare at a haunted tavern once frequented by Ben Franklin. And no visit to the region would be complete without a bushel of blue crabs, served the Eastern Shore way. Author and reporter Susan Moynihan’s own childhood sailing on the Bay helped her turn her love for her hometown into this insider’s look at the region. Whether you’re coming to tour the Naval Academy, wander Colonial-era streets, or get out on the water, you’ll be amazed by the diversity awaiting you in Annapolis and Maryland’s Eastern Shore. With this indispensable guide, you’ll never run out of new things to do “by the Bay.”

Download or read book I Am Human written by Susan Verde and published by Abrams. This book was released on 2018-10-02 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: I am human I am a work in progress Striving to be the best version of ME From the picture book dream team behind I Am Yoga and I Am Peace comes the third book in their wellness series: I Am Human. A hopeful meditation on all the great (and challenging) parts of being human, I Am Human shows that it’s okay to make mistakes while also emphasizing the power of good choices by offering a kind word or smile or by saying “I’m sorry.” At its heart, this picture book is a celebration of empathy and compassion that lifts up the flawed fullness of humanity and encourages children to see themselves as part of one big imperfect family—millions strong.

Download or read book Susan Laughs written by Jeanne Willis and published by Macmillan. This book was released on 2000-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Told in rhyme, this story follows Susan through a series of activities, from swimming to riding a horse. It's not until the end of the story that readers learn Susan uses a wheelchair. Color illustrations.

Download or read book Paul and the Person written by Susan Grove Eastman and published by Wm. B. Eerdmans Publishing. This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Susan Grove Eastman presents a fresh and innovative exploration of Paul's participatory theology in conversation with both ancient and contemporary conceptions of the self. Juxtaposing Paul, ancient philosophers, and modern theorists of the person, Eastman opens up a conversation that illuminates Paul's thought in new ways and brings his voice into current debates about personhood.

Download or read book Donna Has Left the Building written by Susan Jane Gilman and published by Grand Central Publishing. This book was released on 2019-06-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beloved New York Times bestselling author of Hypocrite in a Pouffy White Dress comes a hilarious, timely, and big-hearted novel about rebuilding life in the face of disaster. Forty-five-year-old Donna Koczynski is an ex-punk rocker, a recovering alcoholic, and the mother of two teenagers whose suburban existence detonates when she comes home early from a sales conference in Las Vegas to the surprise of a lifetime. As her world implodes, she sets off on an epic road trip to reclaim everything she believes she's sacrificed since her wild youth: Great friendship, passionate love, and her art. But as she careens across the U.S. from Detroit to New York to Memphis to Nashville, nothing turns out as she imagines. Ultimately, she finds herself resurrected on the other side of the globe, on a remote island embroiled in a crisis far bigger than her own. Irresistibly funny, whip-smart, and surprisingly moving, Donna Has Left the Building spins an unforgettable tale about what it means to be brave -- and to truly love -- in a tumultuous world.

Download or read book What If There Is Nothing Wrong with You written by Susan M. Henkels and published by Smh Publishing. This book was released on 2018-08-31 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissolving and dismantling your belief that something is wrong with you and replacing that with what is. Redefining a new interpretation of right and wrong

Download or read book The Five Keys to Mindful Communication written by Susan Gillis Chapman and published by Shambhala Publications. This book was released on 2012-04-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good communiation is essential to any healthy relationship, whether it's between spouses, family members, friends, or co-workers. In this book Susan Chapman, a marriage and family therapist and a longtime meditation teacher, explains how mindfulness can be brought to bear in the way we speak and listen to each other so that we can strengthen our connections and better accomplish our goals. Drawing on Buddhist principles and on her training as a psychotherapist, Chapman explains how the practice of mindfulness—learning to become fully present in the moment—makes it possible for us to listen more deeply to others and to develop greater clarity and confidence about how to respond. Chapman highlights five key elements of mindful communication: silence, mirroring, encouraging, discerning, and responding, and she dedicates a chapter of the book to each. Other topics include identifying your communication patterns and habits; uncovering the hidden fears that often sabotage communication; staying open in the midst of difficult conversations so that we can respond wisely and skillfully; and learning how mindful communication can help us to become more truthful, compassionate, and flexible in our relationships.

Download or read book Susan S Life S Detour written by Floyd F. Dickerson and published by Xlibris Corporation. This book was released on 2018-08-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about a woman named Sarah who breaks up with her fianc and becomes involved with a male client that whisks her off to Cairo, Egypt, where they become romantically involved. Through their relationship, she experiences difficulty with her ex-fianc, her male client, and with the Russian mafia.

Download or read book Sempre Susan written by Sigrid Nunez and published by Penguin. This book was released on 2014-10-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Friend, winner of the 2018 National Book Award. "The masterpiece of the ‘I knew Susan’ minigenre" – A.O. Scott, The New York Times A poignant, intimate memoir of one of America’s most esteemed and fascinating cultural figures, and a deeply felt tribute. Sigrid Nunez was an aspiring writer when she first met Susan Sontag, already a legendary figure known for her polemical essays, blinding intelligence, and edgy personal style. Sontag introduced Nunez to her son, the writer David Rieff, and the two began dating. Soon Nunez moved into the apartment that Rieff and Sontag shared. As Sontag told Nunez, “Who says we have to live like everyone else?” Sontag’s influence on Nunez, who went on to become a successful novelist, would be profound. Described by Nunez as “a natural mentor” who saw educating others as both a moral obligation and a source of endless pleasure, Sontag inevitably infected those around her with her many cultural and intellectual passions. In this poignant, intimate memoir, Nunez speaks of her gratitude for having had, as an early model, “someone who held such an exalted, unironic view of the writer’s vocation.” Published more than six years after Sontag’s death, Sempre Susan is a startlingly truthful portrait of this outsized personality, who made being an intellectual a glamorous occupation.