Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Download or read book Type Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reset Your Inner Clock written by Michael Terman and published by Avery. This book was released on 2013 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reset Your Inner Clock reveals a powerful program that recalibrates our internal clocks that can be decimated by the modern demands of a 24/7 lifestyle"--
Download or read book The Acharnians written by Aristophanes and published by Simon and Schuster. This book was released on 2012-11-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing at the time of political and social crisis in Athens, Aristophanes was an eloquent yet bawdy challenger to the demagogue and the sophist. The Achanians is a plea for peace set against the background of the long war with Sparta.
Download or read book Adonais written by Percy Bysshe Shelley and published by . This book was released on 1821 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Download or read book The Trudeau Decade written by Rick Butler and published by Doubleday Canada ; Garden City, N.Y. : Doubleday. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS COLLECTION OF ARTICLES ON PRIME MINISTER TRUDEAU'S PERFORMANCE FROM 1968 TO 1978 TRACES THE EBB AND FLOW OF PUBLIC FAVOUR IN CANADA AND THE WORLD.
Download or read book WINE Tasting Review Logbook Notebook for Wine Tasters and Lovers written by M. E. D. Jim Gifts and published by . This book was released on 2020-01-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Download or read book WINE Tasting Review Logbook Rose Gold Novelty Gift for Wine Lovers Who Have Everything written by M. E. D. Jim Gifts and published by . This book was released on 2020-01-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.
Download or read book Beer For Dummies written by Marty Nachel and published by John Wiley & Sons. This book was released on 2023-01-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become fluent in the universal language of beer Beer For Dummies is your companion as you explore the wide world of the third most-consumed beverage globally. Learn to recognize the characteristics of ales, lagers, and other beer styles. Perfect beer-and-food pairings. And embark on the ultimate beer tour, Dummies-style! Whether you're a beer novice or a brewery regular, there’s always something new to learn. We’ll help you pick the right beer for any occasion, understand why beers taste the way they do, and give you a handy reference to their strengths and ideal serving temperatures. This updated edition takes you a journey around the world of new beers—hazy-juicy in the U.S., Italian grape ale, Brazilian Catarina sour. You’ll also get up to date on the latest beer review apps and how the internet is shaping and reshaping beerdom. Cheers! Make an informed choice when selecting a beer and pairing with food Learn the fascinating process of brewing the different types of beer Discover world beer culture and new beer innovations Heighten your enjoyment of the subtleties of craft beer This book is an excellent resource for aiding your understanding, purchasing, drinking, and enjoyment of beer.
Download or read book Smoked Beers written by Geoff Larson and published by Brewers Publications. This book was released on 2001-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries smoke-flavored beers, also known as rauchbier, survived modernization in a small enclave centered around Bamberg, Germany. Today new examples are being made by brewers throughout the U.S. Enjoy the history, culture, and brewing of these wonderful beers with this informative volume. Geoff Larson, founder of Alaskan Brewing Company in Juneau, Alaska, has been working with smoke to create Alaskan Smoked Porter since 1988. It continues to be one of the classic American examples of the style. The Classic Beer Style Series from Brewers Publications examines individual world-class beer styles, covering origins, history, sensory profiles, brewing techniques and commercial examples. The Classic Beer Style Series from Brewers Publications examines individual world-class beer styles, covering origins, history, sensory profiles, brewing techniques and commercial examples.
Download or read book Uncle John s Beer Topia written by Bathroom Readers' Institute and published by Simon and Schuster. This book was released on 2015-05-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the world leader in fascinating facts and amusing true stories comes a book about all things beer. For more than 25 years, Uncle John’s Bathroom Reader has helped you learn amazing things you didn’t know (and amazing things you didn’t know you didn’t know). Now, Uncle John’s tackles one of the world’s best loved and—fastest growing interests— beer. Pull up a stool and chug a pint of Beer-Topia, a rich, deep-bodied keg of beer knowledge, beer trivia, beer history, and beer fun. In recent years, beer has evolved from the swill your uncle drank at the bowling alley to the explosively-popular “microbrew” culture. There’s a lot to explore about the beer phenomenon, and Beer-Topia will plumb the depths. What’s on tap: The histories and origins of all the different styles of beers Interesting (and weird) beer flavors The science of beer, and how it’s made Crazy beer-related news stories Beer terminology Funny microbrew names And lots, lots more!
Download or read book Beer written by Bob Skilnik and published by . This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skilnik takes readers back in time to the beginnings of an industry that once wielded tremendous influence, wealth, and power over Chicago. He goes on to describe a contemporary Chicago, where some of the biggest national breweries battle to fill the void left by the closing of the last local old-time brewery. Serving up a heady dose of brewing history, BEER takes you back to the Great Chicago Fire and the Roaring Twenties, the days of Al Capone and Prohibition. It chronicles the invasion of Chicago by Milwaukee breweries and the eventual supremacy of national beer brands in the Windy City. Much more than a timeline, BEER is a definitive but fun-to-read volume that offers a rich history of Chicago against the backdrop of its booming and ultimately doomed brewing industry. Filled with anecdotes and little-known facts, it1s a treasure for history buffs, Chicago fans, beer connoisseurs, and collectors of brewerania.
