Download or read book Backgrounder written by and published by . This book was released on 1985 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Download or read book Strategic Writing written by Angie Hendershot and published by Taylor & Francis. This book was released on 2024-03-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
Download or read book How to Succeed in Newspaper Journalism written by David Stephenson and published by Kogan Page Publishers. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for anyone with ambitions to break into one of the most competitive sectors in today's job market. Written by a working journalist with long experience in the national press, the book provides all the industry knowledge and expert advice and would-be journalists will need to enter the field. Reinforced by exercises to enable readers to test their skills and writing ability against the expert, the coverage includes everything from news reporting and writing general and specialist features, to leaders, personal columns and even photojournalism. With valuable tips throughout, sound advice on structuring a story and taking the right angle-plus a look at the overall market for newspapers and available training-this is the book of first resort for students or journalism, media studies and related courses, as well as their career advisors and tutors.
Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Download or read book Newspaper Journalism written by Susan Pape and published by SAGE. This book was released on 2005-04-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introduction to journalism covers all the key elements and distinctive features that constitute good newspaper journalism and provides students with a rich resource of real life examples, case studies and exercises.
Download or read book Contemporary Mideast Backgrounder written by and published by . This book was released on 1986 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Family Life Education written by Stephen F. Duncan and published by SAGE. This book was released on 2005-02-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Family Life Education: `Excellent for use by university instructors teaching family life education and program development courses. The book′s strength is the focus on bridging theory and research with actual practice, something much needed in the family life education field. This is a good book for both university instructors as well as practitioners working with family life education programs′ - Brent A. McBride, University of Illinois `A big strength is the authors.... they are two excellent family life educators with a great depth of experience in this area′ - Charles A Smith, Kansas State University `This book will make a valuable contribution to teaching faculty in Family Life Education′ - Karen DeBord, North Carolina State University Family Life Education is an excellent textbook for helping students and field professionals to develop the knowledge and skills needed to take family science principles to citizens via family life education programs. Authors Stephen F Duncan and H Wallace Goddard incorporate leading outreach scholarship with years of professional experience to provide a scholarly, yet practical, guide for current and future family life outreach professionals. Opening chapters lay the foundation of family life education by discussing its philosophical underpinnings and by encouraging readers to develop their own outreach philosophy. Subsequent chapters help readers learn principles and methods for reaching out to the public and diverse audiences. The book helps readers form and use community collaborations, navigate the social marketing of programs, and explore means of improving the practice of family life education.
Download or read book Charting a New Course Natural Language Processing and Information Retrieval written by John I. Tait and published by Springer Science & Business Media. This book was released on 2005-08-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karen Spärck Jones is one of the major figures of 20th century and early 21st Century computing and information processing. Her ideas have had an important influence on the development of Internet Search Engines. Her contribution has been recognized by awards from the natural language processing, information retrieval and artificial intelligence communities, including being asked to present the prestigious Grace Hopper lecture. She continues to be an active and influential researcher. Her contribution to the scientific evaluation of the effectiveness of such computer systems has been quite outstanding. This book celebrates the life and work of Karen Spärck Jones in her seventieth year. It consists of fifteen new and original chapters written by leading international authorities reviewing the state of the art and her influence in the areas in which Karen Spärck Jones has been active. Although she has a publication record which goes back over forty years, it is clear even the very early work reviewed in the book can be read with profit by those working on recent developments in information processing like bioinformatics and the semantic web.
Download or read book OCRWM Bulletin written by and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deplorable written by Mary E. Stuckey and published by Penn State Press. This book was released on 2021-11-09 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States, especially those for the presidency, can be nasty—very nasty. And while we would like to believe that the 2020 election was an aberration, insults, invective, and yes, even violence have characterized US electoral politics since the republic’s early days. By examining the political discourse around nine particularly deplorable elections, Mary E. Stuckey seeks to explain why. From the contest that pitted Thomas Jefferson against John Adams in 1800 through 2020’s vicious, chaotic matchup between Donald Trump and Joe Biden, Stuckey documents the cycle of despicable discourse in presidential campaigns. Looking beyond the character and the ideology of the candidates, Stuckey explores the broader political, economic, and cultural milieus in which each took place. In doing so, she reveals the conditions that exacerbate and enable our worst political instincts, producing discourses that incite factions, target members of the polity, encourage undemocratic policy, and actively work against the national democratic project. Keenly analytical and compulsively readable, Deplorable provides context for the 2016 and 2020 elections, revealing them as part of a cyclical—and perhaps downward-spiraling—pattern in American politics. Deplorable offers more than a comparison of the worst of our elections. It helps us understand these shameful and disappointing moments in our political history, leaving one important question: Can we avoid them in the future?
Download or read book EFFECTIVE MEDIA RELATIONS written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2020-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals. TARGET AUDIENCE • MA (Public Relations/Communication and Journalism/Mass communication) • PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)
Download or read book The Center written by Stewart Alsop and published by Open Road Media. This book was released on 2016-06-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A portrait of Washington politics during one of the most turbulent eras in American history by the twentieth century’s premier US government insider. During his three decades as a journalist and political pundit for the New York Herald Tribune and Newsweek magazine, Stewart Alsop covered many of the defining historical events of mid-to-late twentieth-century America, from the post–World War II boom and the Red Scare to the Bay of Pigs, the Cuban missile crisis, the Kennedy assassination, and the Vietnam War. In The Center, Alsop provides a perceptive, provocative, and marvelously erudite insider’s view of the American political landscape of the 1960s, reporting from the beating heart of Washington, DC, the power center of the Western world. With an unblinking eye and razor-sharp intellect, Alsop cogently explores an arena of unbridled political power and influence that spans from the White House to Capitol Hill to the Supreme Court. He offers remarkable insights into the motivations and very human foibles of the key figures behind some of the century’s most momentous events: Presidents John F. Kennedy and Lyndon B. Johnson, Secretary of Defense Robert McNamara and Secretary of State Dean Rusk, CIA Director Richard Helms and Supreme Court Justice Abe Fortas, among many others. The Center is a must-read for anyone interested in American politics and how the system got us to where we are today.
Download or read book Newsgathering in Washington written by Dan Nimmo and published by Routledge. This book was released on 2017-07-12 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, Pulitzer Prize-winning journalist Walter Lippmann said that the presentation of truthful news lies at the heart of democracy. This volume strong strong stems from Dan D. Nimmo's conviction that opinion and policymaking are also significant, interrelated processes within any political system. A democracy poses problematic questions of the manner and means by which political ideas, opinions, and issues are transmitted throughout the body politic. In the United States, such communication is carried on primarily through the news media. Reporters and their sources interact to form crucial relationships linking citizen and official. Nimmo focuses on that interaction, using personal interviews with selected samples of Washington correspondents and their official news sources as his evidence. Nimmo's research examines the relationships that develop between news sources and reporters as each engages in political communication, indicates the factors most influential in determining such relationships, and suggests the implications such findings have for interpreting the tension that characterizes government-press relations in a democracy such as the United States. In this era of heightened attention to the role of the media in political discourse, reissuance of this volume could not be timelier. This study features a new preface by Daniel Pearl Award winner Georgie Anne Geyer. It should be read by all media specialists, communication scholars, and journalists, and will be valuable for those entering these fields as well.
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2012-05-23 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2013-08-20 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
