Download or read book The Baba Ramdev Phenomenon written by Kaushik Deka and published by Rupa Publications. This book was released on 2017 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market...it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.'-Assocham-TechSci research report When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was 'the most precious gift from God' but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth-an approximate net sum of `10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. The Baba Ramdev Phenomenon offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.

Download or read book Aushadh Darshan written by Swami Ramdev and published by Diamond Pocket Books (P) Ltd.. This book was released on 2005 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Neo Hindutva written by Edward Anderson and published by Routledge. This book was released on 2020-05-21 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neo-Hindutva explores the recent proliferation and evolution of Hindu nationalism – the assertive majoritarian, right-wing ideology that is transforming contemporary India. This volume develops and expands on the idea of ‘neo-Hindutva’ –– Hindu nationalist ideology which is evolving and shifting in new, surprising, and significant ways, requiring a reassessment and reframing of prevailing understandings. The contributors identify and explain the ways in which Hindu nationalism increasingly permeates into new spaces: organisational, territorial, conceptual, rhetorical. The scope of the chapters reflect the diversity of contemporary Hindutva – both in India and beyond – which appears simultaneously brazen but concealed, nebulous and mainstreamed, militant yet normalised. They cover a wide range of topics and places in which one can locate new forms of Hindu nationalism: courts of law, the Northeast, the diaspora, Adivasi (tribal) communities, a powerful yoga guru, and the Internet. The volume also includes an in-depth interview with Christophe Jaffrelot and a postscript by Deepa Reddy. Helping readers to make sense of contemporary Hindutva, Neo-Hindutva is ideal for scholars of India, Hinduism, Nationalism, and Asian Studies more generally. This book was originally published as a special issue of Contemporary South Asia.

Download or read book India Reloaded written by D. Sinha and published by Springer. This book was released on 2016-03-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Download or read book Yog Its Philosophy Practice written by Swami Ramdev and published by Diamond Pocket Books (P) Ltd.. This book was released on 2006-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Yoga Guru to Swadeshi Warrior written by Sandeep Deo and published by Bloomsbury Publishing. This book was released on 2017-12-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Can anyone imagine that a man with such a strong, continuous and unbroken will has been reaching out to the masses with the goal 'one life-one mission'. He has been travelling the country round the clock and has been meeting lakhs of people every-day and motivating them through yoga. If Baba Ramdev would have been in any other country then there would have been so many Universities that would have done PhD on his life history.' I had once asked Baba Ramdev that yoga gives energy, good-health and zeal but how does it help when you are surrounded with so many problems? 'Baba Ramdev had started his journey for the well being of this country's citizens through yoga, especially for the poor who were not able to afford medicines. After travelling for ten years across the country he noticed that it's not only the health of the citizens that needed attention but also the 'health of the country' so from then onwards he began to voice his concerns related to the dysfunctions of the nation. Baba Ramdev is such a personality who doesn't rest till he achieves his goals.'

Download or read book Pr y ma Rahasya written by Swami Ramdev and published by Diamond Pocket Books (P) Ltd.. This book was released on 2009 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The God Market written by Meera Nanda and published by NYU Press. This book was released on 2011-10-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom says that integration into the global marketplace tends to weaken the power of traditional faith in developing countries. But, as Meera Nanda argues in this path-breaking book, this is hardly the case in today’s India. Against expectations of growing secularism, India has instead seen a remarkable intertwining of Hinduism and neoliberal ideology, spurred on by a growing capitalist class. It is this “State-Temple-Corporate Complex,” she claims, that now wields decisive political and economic power, and provides ideological cover for the dismantling of the Nehru-era state-dominated economy. According to this new logic, India’s rapid economic growth is attributable to a special “Hindu mind,” and it is what separates the nation’s Hindu population from Muslims and others deemed to be “anti-modern.” As a result, Hindu institutions are replacing public ones, and the Hindu “revival” itself has become big business, a major source of capital accumulation. Nanda explores the roots of this development and its possible future, as well as the struggle for secularism and socialism in the world’s second-most populous country.

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Download or read book The Truth of Yoga written by Daniel Simpson and published by North Point Press. This book was released on 2021-01-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A succinct, approachable guide to the origins, development, key texts, concepts, and practices of yoga. Yoga is practiced by many millions of people worldwide and is celebrated for its mental, physical, and spiritual benefits. And yet, as Daniel Simpson reveals in The Truth of Yoga, much of what is said about yoga is misleading. For example, the word “yoga” does not always mean union. In fact, in perhaps the discipline’s most famous text—the Yoga Sutra of Patanjali—its aim is described as separation: isolating consciousness from everything else. And yoga is not five thousand years old, as is commonly claimed; the earliest evidence of practice dates back about twenty-five hundred years. (Yoga may well be older, but no one can prove it.) The Truth of Yoga is a clear, concise, and accessible handbook for the lay reader that draws upon abundant recent scholarship. It outlines these new findings with practitioners in mind, highlighting ways to keep traditions alive in the twenty-first century.

Download or read book Prana and Pranayama written by Swami Niranjanananda Saraswati and published by . This book was released on 2009-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prana and Pranayama, by Swami Niranjanananda Saraswati, is a comprehensive book on the philosophy of prana the life force, and pranayama the expansion and control of the life force.This book offers a complete explanation of the science of pranayama as presented in the classical texts and as taught in the Satyananda Yoga Tradition by Bihar School of Yoga. The book explores the theory of prana and its related yogic concepts such as koshas, chakras, nadis and mantras. It also discusses respiratory physiology and current research undertaken on pranayama. The book also has a practical section, which contains particular guidelines for practicing pranayama, explained through instructions and illustrations. Throughout the book, biblical sources enhance the reader's understanding, bringing to light the unique spirit and intent of these classical teachings.

Download or read book Checklist of World Herbal Encyclopedia written by Bālakr̥shṇa (Ācārya) and published by . This book was released on 2017 with total page 1700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Divine Enterprise written by Lise McKean and published by University of Chicago Press. This book was released on 1996-05-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, Lise McKean explores the complex interrelations among religion, the political economy of India, and global capitalism. In this close look at the business of religion, McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition for its support greater than ever. Using materials from guru's publications, the press, and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a remarkable selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, McKean illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. She shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.

Download or read book World Scientific Encyclopedia of Business Sustainability Ethics and Entrepreneurship written by Gideon D. Markman and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Volume 1: This volume is the culmination of many discussions among the editors over the years, especially at the Sustainability, Ethics and Entrepreneurship (SEE) Conference, related to the growth and institutionalization of environmental and social entrepreneurship. Research on these two forms of entrepreneurial action has tried to keep pace with what is occurring in the field. While the research is diverse, attracting scholars across many disciplines and from all parts of the world, it is still in the formative stages. This volume seeks to take stock of the literature and report the state of the art in environmental and social entrepreneurship. In particular, it seeks to explore new theoretical directions that blend traditional notions of economic efficiency and social welfare and new ways of measuring and empirically testing these phenomena. The chapters in this volume demonstrate the diverse philosophical, methodological, and theoretical techniques to studying these forms of entrepreneurship. We expect this volume will contribute to this burgeoning research and that researchers will engage in theory development for the foreseeable future, as new business models are developed, tested, abandoned, and evolved. Volume 2: This volume spotlights cutting-edge research, innovative methodologies, and provocative thinking by organizational scholars and leaders committed to advancing the global sustainability agenda. Each chapter focuses on advancing one or more United Nations (UN) 2030 Sustainable Development Goals (SDGs). The chapter sequence follows a general logic of SDG numerical order and breadth. Overall, this compendium provides critical insights, practical strategies and tools, and timely inspiration to motivate individual and collective engagement with and achievement of the SDGs. With a decade remaining to achieve the 2030 Agenda, this volume supports sustainable development globally, through: identification of key challenges; theoretical, empirical, and practical exploration of potential solutions; and sharing of actionable findings. Each chapter makes an impactful contribution by spotlighting opportunities for advancing best-in-class efforts toward the achievement of the SDGs. Chapters represent diverse scholarly perspectives and include a representative range of focal SDGs, organizational contexts, applications, and initiatives from Africa, Asia, Europe, North and South America, and spanning national borders. Volume 3: Historically religious institutions have been at the forefront of social change, yet religion and spirituality are rarely discussed in contemporary entrepreneurship research. We challenge this oversight and argue that by ignoring the fundamental principles that define an overwhelming majority of people all over the world, our scholarship risks being partial, incomplete and thus misleading. This volume presents a selection of entrepreneurship perspectives - studies, essays and analyses - that integrate religion and spirituality with social change. We have deliberately sought chapters that are edgy and novel, to give different nuances on this integration of religion and spirituality with entrepreneurship for social change"--

Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin and published by SAGE Publications. This book was released on 2010-11-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.

Download or read book The Life and Times of Baba Ramdev written by Ashok Raj and published by Hay House, Inc. This book was released on 2010-04-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuing saga of a contemporary mass leader who sought out a vision and a method to amalgamate yoga and health care into the mainstream consciousness Baba Ramdev’s emergence as the new ideologue of a national and global spiritual resurgence is considered by many as a curious phenomenon. This work is a study on the making of the Ramdev spectacle with all its inescapable assertiveness, mass enthusiasm and, of course, controversies. It seeks to locate his philosophy in today’s socio-cultural milieu, while tracing its origins in Indian spiritual history, and the past landmark reformist movements that have been initiated in the country by earlier path-breakers including Sri Aurobindo, Swami Dayananda, Paramhansa Yogananda, Swami Sahajanand Saraswati, Bhagwan Nityananda, J. N. Krishnamurty and Sri Ramana Rishi. Indeed, Ramdev represents a renewed continuity to the great revival of the ancient Indian spiritual traditions and yoga that took place in the twentieth century and received recognition worldwide. With his own version of holistic yoga as a ploy for instituting the universal right to health, Baba Ramdev has proposed two distinct ideological alternatives to the current established order of the world – pranayama and the yogic way of life as the key to health restoration and well-being; and manifestation of an enabling spiritual environment for personal and social transformation. Ramdev’s arrival once again underlines the continuing significance of Oriental spiritualism the world over as it offers perhaps the most promising insights for the creation of a ‘new spiritually-awakened man’ – a man at ease with himself and with the world around him.

Download or read book Case Studies in Food Retailing and Distribution written by John Byrom and published by Woodhead Publishing. This book was released on 2018-11-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not