Download or read book B2B Sales of German Small and Medium sized Enterprises Challenges in Cross border Sales Within the Context of German French Business Relationships written by Yves Scheffler and published by Anchor Academic Publishing. This book was released on 2018 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) – particularly in the B2B sector. Sales is often tagged as an enterprise’s figurehead. It is responsible for determining whether a manufacturer effectively conveys its capabilities to the B2B customer. To date, there exists no single reference book covering all four topics of this paper’s headline: B2B, SMEs, sales and Franco-German business relationships. The ongoing literature is mainly focussed on large firms. The subject of international sales has hardly been investigated, yet. Apart from the sales excellence approach, there are few selling models for corporate practice. The lack of sales expertise both in theory and practise is thus not the ideal prerequisite for succeeding on a cross-border scale. This study addresses sales challenges of German SMEs with its trading partner France in the B2B sector. It should be stressed that the focus is on SMEs from Germany only. The company size of French business partners does not play a role in this context. The acquisition-related part of sales (selling) is highlighted while the physical component (distribution) is secondary within the framework of this assignment. In consequence, the central question is to figure out what kind of challenges German SMEs must face when exerting B2B sales activities in France. A related sub-issue is defined as follows: “Which type of challenge has the greatest impact on cross-border sales operations in France?” The declared purpose of this study is to answer the above-mentioned queries. Following the acquired basic knowledge this is done through an empirical survey. Furthermore, it is targeted to provide recommendations in order to enhance sales efficiency and effectiveness of German SMEs.

Download or read book Insead Case Bibliography written by and published by . This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Doing Business in Germany written by Andra Riemhofer and published by Business Expert Press. This book was released on 2019-03-20 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact. This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

Download or read book Doing Business with Germans written by Sylvia Schroll-Machl and published by . This book was released on 2016 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: HauptbeschreibungAs globalisation becomes more pervasive in everyday life, many people are faced with challenging new situations: Cultural differences no longer fascinate only tourists and intrigue academics. The impact of globalisation has become, to a large extent, a part of our daily life, particularly in the business world. This book sheds light on the two sides of German business partnerships in intercultural settings. On the one hand it deals with people working with Germans from their home country as well as with expatriates who have come to live and work in Germany. On the other hand it.

Download or read book International Sales Strategy Maketing Sales and Distribution written by Ben Messaoud and published by GRIN Verlag. This book was released on 2015-03-17 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Esslingen (Wirtschaftsingenieurwesen), language: English, abstract: What is an international sales strategy? What about the current situation? How can I define a strategy? How do marketing and sales interact? How can a company define a sales process? What about the competition? Which tools can be used in order to optimize sales? The goal is to get an answer about all these questions. Also we should create an idea how we can companies keeping ahead of equal competitors. International Strategies and Sale are obviously two different functions in a company despite they must interact closely with each other. Exporting probably crates new markets, more sales, higher turnover and attracts new customers. That will only realize with a clear strategy. It is a fact that the global competition will increase. The European companies have to extend their international activities to stay on top in the competition with USA and Japan. The USA for example tries to get some market share in the European region and the new up coming developing Countries like the BRIC-States. Today no companies can win if its product and service resembles every other products and service of a company. Companies’ products must represent a big idea in the mind of the target market.

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Download or read book Deep Knowledge of B2B Relationships Within and Across Borders written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-07-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

Download or read book Starting business operations in Germany written by Harald Jung and published by . This book was released on 1993 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales 2 0 in Business to business B2B Networks Conceptualization and Impact of Social Media in B2B Sales Relationships written by Alexander Rossmann and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Value Chain Development Report 2019 written by World Tourism Organization and published by World Trade Organization. This book was released on 2019-06-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global value chains (GVCs) are evolving in light of technological developments, such as robotics, big data and the Internet of Things. These technologies are reshaping GVCs and effecting changes on labor markets in developed and developing economies and on supply chain management. This report discusses how technological developments are creating new opportunities for the participation of small and medium-sized enterprises in global value chains and reviews issues related to GVC measurement. The report is a follow-up to the first Global Value Chain Development Report, which revealed the changing nature of international trade when analyzed in terms of value chains and value-added trade. This report is co-published by the World Trade Organization, the Institute of Developing Economies (IDE-JETRO), the Organization for Economic Cooperation and Development, the Research Center of Global Value Chains headquartered at the University of International Business and Economics (RCGVC-UIBE), the World Bank Group, and the China Development Research Foundation.

Download or read book No Such Thing as Small Talk written by Melissa Lamson and published by Happy about. This book was released on 2010 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lamson, who has years of experience in creating and nurturing high-performing global teams, presents what she calls seven keys, or principles, to unlocking the German business mind. Not only does she clearly lay out the differences, but she also offers a cultural perspective that is rich with personal narrative.

Download or read book Cross border and Foreingn afiliate Sales of Services written by Markus Kelle and published by . This book was released on 2012 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book B2B Versus B2C Marketing Major Differences Along the Supply Chain of Fast Moving Consumer Goods FMCG written by Hauke Barschel and published by GRIN Verlag. This book was released on 2007-09-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.

Download or read book Doing Business in Germany written by and published by . This book was released on 1983 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internationalization and New Product Success of German Small and Medium sized Enterprises written by Birger Maekelburger and published by . This book was released on 2012 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: