Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Download or read book B2B eCommerce written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Download or read book Intelligent Retail written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-10-13 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail

Download or read book Handbuch Handel written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2006 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Strategies for Economies in Transition written by Petr G. Chadraba and published by Cambridge Scholars Publishing. This book was released on 2020-10-27 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The book’s sections are organized along the typical academic business disciplines – Marketing Management, Advertising, Finance and Banking and Human Resource Management. This organization allows professors from various disciplines to focus on articles within the area of their specific interest. The Maculan case is a multifaceted exercise. The scope is very broad, covering topics such as management, multi cultural environment, changing regulations, and corporate growth, to name a few. The accompanying Teaching Note gives some classroom guidance on how to approach this case. However, educators may find other issues in this case worth discussing with students. While the readings are from CEE countries, we feel that much of the material can and should be used when looking at other economies, be they in transition or in the process of economic development. There are many countries that are in one of these two stages. Many of the problems addressed in this book are relevant to developing economies. Any major change in the economic system, be that transition or development, impacts people. As such, the response of the population will directly influence the chance of a successful transformation.

Download or read book HCI in Business Government and Organizations written by Fiona Fui-Hoon Nah and published by Springer Nature. This book was released on 2021-07-03 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in this book were organized in topical sections as follows: electronic, mobile and ubiquitous commerce; HCI in finance and industry; work and business operations; innovation, collaboration, and knowledge sharing; and digital transformation and artificial intelligence.

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Download or read book Business Information Systems Workshops written by Witold Abramowicz and published by Springer Nature. This book was released on 2019-12-16 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised papers from the nine workshops and one accompanying event which took place at the 22nd International Conference on Business Information Systems, BIS 2019, held in Seville, Spain, in June 2019. There was a total of 139 submissions to all workshops of which 57 papers were accepted for publication. The workshops included in this volume are: AKTB 2019: 11th Workshop on Applications of Knowledge-Based Technologies in Business BITA 2019: 10th Workshop on Business and IT Alignment BSCT 2019: Second Workshop on Blockchain and Smart Contract Technologies DigEX 2019: First International Workshop on transforming the Digital Customer Experience iCRM 2019: 4th International Workshop on Intelligent Data Analysis in Integrated Social CRM iDEATE 2019: 4th Workshop on Big Data and Business Analytics Ecosystems ISMAD 2019: Workshop on Information Systems and Applications in Maritime Domain QOD 2019: Second Workshop on Quality of Open Data SciBOWater 2019: Second Workshop on Scientific Challenges and Business Opportunities in Water Management

Download or read book Intelligent Information and Database Systems written by Ngoc Thanh Nguyen and published by Springer Nature. This book was released on 2021-04-04 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th Asian Conference on Intelligent Information and Database Systems, ACIIDS 2021, held in Phuket, Thailand, in April 2021.* The 67 full papers accepted for publication in these proceedings were carefully reviewed and selected from 291 submissions. The papers of the first volume are organized in the following topical sections: data mining methods and applications; machine learning methods; decision support and control systems; natural language processing; cybersecurity intelligent methods; computer vision techniques; computational imaging and vision; advanced data mining techniques and applications; intelligent and contextual systems; commonsense knowledge, reasoning and programming in artificial intelligence; data modelling and processing for industry 4.0; innovations in intelligent systems. *The conference was held virtually.

Download or read book Innovative Processes and Products for Mass Customization written by Thorsten Blecker and published by GITO mbH Verlag. This book was released on 2007 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book B2B sales of German Small and Medium sized Enterprises Challenges in cross border sales within the context of German French business relationships written by Yves Scheffler and published by Anchor Academic Publishing. This book was released on 2017-12-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) – particularly in the B2B sector. Sales is often tagged as an enterprise’s figurehead. It is responsible for determining whether a manufacturer effectively conveys its capabilities to the B2B customer. To date, there exists no single reference book covering all four topics of this paper’s headline: B2B, SMEs, sales and Franco-German business relationships. The ongoing literature is mainly focussed on large firms. The subject of international sales has hardly been investigated, yet. Apart from the sales excellence approach, there are few selling models for corporate practice. The lack of sales expertise both in theory and practise is thus not the ideal prerequisite for succeeding on a cross-border scale. This study addresses sales challenges of German SMEs with its trading partner France in the B2B sector. It should be stressed that the focus is on SMEs from Germany only. The company size of French business partners does not play a role in this context. The acquisition-related part of sales (selling) is highlighted while the physical component (distribution) is secondary within the framework of this assignment. In consequence, the central question is to figure out what kind of challenges German SMEs must face when exerting B2B sales activities in France. A related sub-issue is defined as follows: “Which type of challenge has the greatest impact on cross-border sales operations in France?” The declared purpose of this study is to answer the above-mentioned queries. Following the acquired basic knowledge this is done through an empirical survey. Furthermore, it is targeted to provide recommendations in order to enhance sales efficiency and effectiveness of German SMEs.

Download or read book HCI in Business written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2014-06-02 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the First International Conference on HCI in Business, HCIB 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: enterprise systems; social media for business; mobile and ubiquitous commerce; gamification in business; B2B, B2C, C2C e-commerce; supporting collaboration, business and innovation and user experience in shopping and business.

Download or read book Mobility in a Globalised World 2018 written by Eric Sucky and published by University of Bamberg Press. This book was released on 2019-07-22 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2020-12-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

Download or read book The Modern Customer the PHANTOM written by Livia Rainsberger and published by Springer Nature. This book was released on 2023-02-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.

Download or read book Innovation in a High Technology B2B Context written by Monika Maria Möhring and published by Springer Science & Business. This book was released on 2014-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

Download or read book Gro er Lernwortschatz Business English aktuell written by Barry Baddock and published by Hueber Verlag. This book was released on 2013-10-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niveau A2 bis C1 Nach Themengebieten geordnet finden sich im Großen Lernwortschatz Business English die wichtigsten Vokabeln und Redewendungen, um beispielsweise Import/Export-Geschäfte effizient abzuwickeln, die Jahresbilanz in gutem Englisch zu präsentieren oder eine Konferenz reibungslos über die Bühne zu bringen. Der topaktuelle Wortschatz von über 10.000 Wörtern wird jeweils im Zusammenhang mit Beispielsätzen abgebildet und ins Deutsche übersetzt, so dass leicht verständlich und systematisch die englische Fachterminologie gelernt werden kann.