Download or read book B Y O B Building Your Own Brand written by Karan Gupta and published by Independently Published. This book was released on 2021-01-29 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.

Download or read book Building Brand You written by Omar Abedin and published by Trafford Publishing. This book was released on 2015-07-07 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2002 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.

Download or read book Building Your Brand Assets written by Karan Gupta and published by . This book was released on 2021-04-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is and should be unique. It should stand out from others in a similar business or service. What makes your brand so different? It's your unique promise and value that you provide to your customers and clients. But how do you communicate this to your potential network? Through branding. Like humans, brands have a character. Like us, they need to have a style, a dressing sense, and a style of communication to grab people's attention. In this book, we'll get into the depth of each of the brand assets from brand name, story, logo, colors, typography, tone of voice, imagery, iconography, illustrations to compiling them in a holy brand style guide. It'll be an exciting journey. If you're a brand strategist, marketer, brand agency team member, at a manager post, a business owner, or an entrepreneur looking to establish your business as a brand, this is for you. If you're a young design or business graduate struggling to understand the practical applications of your theory classes in Branding and Marketing, this is for you. If you're a 9-5 stuck employee at a stressful job and willing to set up your own business or brand but don't have the capital to invest in building your brand, this will help you construct it. In the last book, 'BYOB Building Your Own Brand', we talked about the first steps towards creating a brand strategy, value proposition statement, brand character, and the various types of brand logos. This book is a continuation of where we left in the last book. Although you can read it without going through the previous book, I would recommend you to read it too if you wish to gain a better foundation in brand building. Here we will understand what a particular brand asset is used for, how it needs to be created, where it should be used, and how to make it a successful brand asset that evokes a strong brand recall in the minds of your audience. All the chapters are supported by examples from brands all over the world. The last chapter focuses on compiling the valuable brand assets in the form of a style guide with guidelines, descriptions, information, standards, best practices, do's and don'ts, and instructions for anyone who will be involved in brand building exercises. A strong visual identity is the need for a modern brand to evolve in this digital era and a necessity for a legacy brand to continue growing business. Over 90% of businesses around the world today depend on highly aesthetical and meaningful visual communication. How do we achieve this? With all the visual and emotional clutter filling the digital space and no one really looking at your advertisements anymore? How do we attract people and hook them to your brand? We do it by providing them value. Value through an exclusive visual means of communication. Obviously, there's something particular about how your brand dresses up to perform in front of your audience. These accessories it wears are your brand's assets and, in this book, you'll discover how to make them.

Download or read book How to Build Your Personal Brand on Social Media written by Nancy Evans and published by . This book was released on 2022-12-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Building the Brand of YOU for Coaches, Consultants, and Creatives Business professionals and entrepreneurs often struggle with the notion of building their personal brand on social media. Your personal brand is how people perceive you online, and YOU have control over it. "How to Build Your Personal Brand on Social Media" is a step-by-step guide every professional needs to get started on social media. Evans explains in simple, actionable steps to help you get started wherever you might be in your journey. With additional strategies and online resources, "How to Build Your Personal Brand on Social Media" is the ultimate resource with the knowledge and tools to help you build your personal brand on social media.

Download or read book Build Your Own Brand written by Doug Dvorak and published by Pelican Publishing. This book was released on 2010-09-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.

Download or read book Launching Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Download or read book The Brand Called You Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Download or read book Be the Brand written by Jules Marcoux and published by Createspace Independent Publishing Platform. This book was released on 2016-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn how you can leverage and grow your personal brand, pick up this book. This book is a collection of short lessons - because I've learned that simplicity is key and - on ways to build the foundations of your personal brand, methods to growing your tribe, tips on monetizing your personal brand, and how to reinvent yourself constantly to be more in tune with your mission and your vision. The more you market yourself and treat yourself like a brand, the more successful you will be. Personal branding means building your reputation, growing your following, and constructing your name. Be the brand.

Download or read book Build Your Own Brand written by Robin Landa and published by HOW Books. This book was released on 2013-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Download or read book Build Your Own Brand written by Robin Landa and published by Simon and Schuster. This book was released on 2013-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Download or read book Personal Branding for Entrepreneurs written by Donna Rachelson and published by Jonathan Ball Publishers. This book was released on 2019-05-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today's fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven't already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it's critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur's personal development toolkit.

Download or read book Build Your Personal Brand written by Rachel Gogos and published by Independently Published. This book was released on 2018-12-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.

Download or read book No B S Guide to Brand Building by Direct Response written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

Download or read book Personal Branding written by Theodore Kingsley and published by Career Development. This book was released on 2023-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. 1) HOW TO BRAND YOURSELF: 7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building. YOU'LL LEARN: - How to identify yourself and why branding works. - Why your goals and priorities matter in your branding journey. - How to figure out who to target and how to do so. - Ways to start planning your online presence in emails and social media. - How to brand in person to build recognition in your community. - Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many. - How you can keep everything up to date. - And so much more! 2) HOW TO NETWORK: 7 Easy Steps to Master Personal Networking, Small Talk, Business Networking Events & Networking Skills. YOU'LL LEARN: How to start identifying contacts that could be useful for your networking process. Choosing contacts to pursue. Learning to defeat your own personal shyness so you will be able to relate to others better and stop being defeated by your fear. How to master the right social skills that will help you thrive. How to help the other person to benefit them to build the relationship. Ways that you can begin to stand out in ways that are meaningful so your connections will remember and respect you. Ways that you can develop your relationships naturally and effectively to better communicate. Methods of maintaining generosity and gratitude to ensure that you can connect better. And so much more! 3) HOW TO DEVELOP YOUR CAREER: 7 Easy Steps to Master Getting Promoted, Salary Negotiation, Career Development & Acceleration. YOU'LL LEARN: How to prepare your goals so they will help you to keep moving forward no matter what you are doing and no matter how hard it might seem. How you can begin identifying your strengths and weaknesses and supporting yourself to allow for better progress. How you can make a game plan to keep yourself moving forward. The importance of networking and why you need a solid network to thrive. The reasons that we pass up opportunities that would otherwise greatly benefit us and how to get around this problem. How you can hold yourself accountable to ensure that you can succeed and why you need to work hard to have that accountability in the first place. How you can strive for excellence instead of perfection and why it matters. And so much more!

Download or read book The 90 Day Brand Plan written by Dain Walker and published by John Wiley & Sons. This book was released on 2024-05-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.