Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book The Morality of Law written by Lon Luvois Fuller and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deconstructing Development Discourse written by Andrea Cornwall and published by Practical Action Pub. This book was released on 2010 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. --
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book Marketing Communications written by John R. Rossiter and published by Prentice Hall. This book was released on 2005 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
Download or read book Black 47 and Beyond written by Cormac Ó Gráda and published by Princeton University Press. This book was released on 2020-09-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Ireland's premier economic historian and one of the leading authorities on the Great Irish Famine examines the most lethal natural disaster to strike Europe in the nineteenth century. Between the mid-eighteenth and early-nineteenth centuries, the food source that we still call the Irish potato had allowed the fastest population growth in the whole of Western Europe. As vividly described in Ó Gráda's new work, the advent of the blight phytophthora infestans transformed the potato from an emblem of utility to a symbol of death by starvation. The Irish famine peaked in Black '47, but it brought misery and increased mortality to Ireland for several years. Central to Irish and British history, European demography, the world history of famines, and the story of American immigration, the Great Irish Famine is presented here from a variety of new perspectives. Moving away from the traditional narrative historical approach to the catastrophe, Ó Gráda concentrates instead on fresh insights available through interdisciplinary and comparative methods. He highlights several economic and sociological features of the famine previously neglected in the literature, such as the part played by traders and markets, by medical science, and by migration. Other topics include how the Irish climate, usually hospitable to the potato, exacerbated the failure of the crops in 1845-1847, and the controversial issue of Britain's failure to provide adequate relief to the dying Irish. Ó Gráda also examines the impact on urban Dublin of what was mainly a rural disaster and offers a critical analysis of the famine as represented in folk memory and tradition. The broad scope of this book is matched by its remarkable range of sources, published and archival. The book will be the starting point for all future research into the Irish famine.
Download or read book The Will to Change written by bell hooks and published by Simon and Schuster. This book was released on 2004-01-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestselling author, feminist pioneer, and cultural icon bell hooks, a timelessly necessary treatise on how patriarchy and toxic masculinity hurts us all, with a new introduction by poet Ross Gay. Feminist writing did not tell us about the deep inner misery of men. Everyone needs to love and be loved—including men. But to know love, men must be able to look at the ways in which patriarchal culture keeps them from understanding themselves. In The Will to Change, bell hooks provides a compassionate guide for men of all ages and identities to understand how to be in touch with their feelings, and how to express versus repress the emotions that are a fundamental part of who we are. With trademark candor and fierce intelligence, hooks addresses the most common concerns of men, such as fear of intimacy and loss of their patriarchal place in society, in new and challenging ways. The Will to Change “creates space for men to acknowledge their traumas and heal—not only for their sake, but for the sake of everyone in their lives” (BuzzFeed).
Download or read book Contextualizing Openness written by Leslie Chan and published by Perspectives on Open Access. This book was released on 2018-04-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at Open Science and the democratization of knowledge in international development and social transformation.
Download or read book Conservation of the Richmond Birdwing Butterfly in Australia written by Donald P.A. Sands and published by Springer Science & Business Media. This book was released on 2013-09-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey of one the longest insect conservation campaigns in Australia deals with recovery of one of the most iconic endemic butterflies, the Richmond birdwing, threatened by clearance and fragmentation of subtropical rainforest in eastern Australia and the spread of an alien larval food-plant. Its conservation has involved many aspects of community involvement, developed over more than 20 years, and focused on habitat restoration and weed eradication, in conjunction with conservation of remaining forest fragments. The work has involved the entire historical range of the butterfly, addressed threats and emphasised landscape connectivity, and has enhanced recovery through extensive plantings of native food plants. Interest has been maintained through extensive publicity, community education and media activity, and the programme has provided many lessons for advancing insect conservation practice in the region.
Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Download or read book Rhetoric and Drama written by DS Mayfield and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-03-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proving fruitful in various applications throughout its two millennia of predominance, the rhetorical téchne appears to have entertained a particularly symbiotic interrelation with drama. With contributions from (among others) a Classicist, historical, linguistic, musicological, operatic, cultural and literary studies perspective, this publication offers interdisciplinary assessments of specific reciprocities between the system of rhetoric and dramatic works: tracing the longue durée of this nexus—highlighting its Ancient foundations, its various Early Modern formations, as well as certain configurations enduring to this day—enables describing shifting degrees of rhetoricity; approaching it from an interdisciplinary viewpoint facilitates focusing on the often sidelined rhetorical phenomena located beyond the textual plane, specifically memoria and actio; tackling this interchange from various viewpoints and with diverse emphases, a long-lasting and highly prolific cross-fertilization between drama and rhetoric is rendered visible. In tendering a balanced panorama of both detailed case studies and descriptive overviews, this volume also points toward terrain yet to be charted in the scholarship to come. The volume was prepared in co-operation with the ERC Advanced Grant Project Early Modern European Drama and the Cultural Net (DramaNet).
Download or read book Miranda written by Susan Wiggs and published by MIRA. This book was released on 2015-10-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Regency London, a woman escapes from a burning warehouse only to realize she doesn't know her own identity. Although the locket around her neck says that her name is Miranda, she has absolutely no recollection of her past. Nor does she know why two very different men want her.
Download or read book Popular Music in Southeast Asia written by Bart A. Barendregt and published by . This book was released on 2017 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1920s on, popular music in Southeast Asia was a mass-audience phenomenon that drew new connections between indigenous musical styles and contemporary genres from elsewhere to create new, hybrid forms. This book presents a cultural history of modern Southeast Asia from the vantage point of popular music, considering not just singers and musicians but their fans as well, showing how the music was intrinsically bound up with modern life and the societal changes that came with it. Reaching new audiences across national borders, popular music of the period helped push social change, and at times served as a medium for expressions of social or political discontent.
Download or read book Sustainable Development Goals in the Asian Context written by Jan Servaes and published by Springer. This book was released on 2016-11-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research that focuses on Sustainable Development in Asia. Chapters are extended works of papers presented at Communication/Culture and The Sustainable Development Goals (CCSDG): Challenges for a New Generation, an international conference held in Chiang Mai University in December 2015. The chapters address assessments of Millennium Development Goals in several Asian countries and the region as a whole. The book also identifies and discusses the changes and potential improvements in the transition from Millennium Development Goals (2000-2015) to Sustainable Development Goals (2015-2030). Areas that are covered in the book, which are illustrated with case studies, include Corporate Social Accountability, Information and Communications Technologies, and Small Medium Enterprises (SMEs). The book serves as a useful resource for academics, scholars, students, and policymakers, interested in Development Studies.
