Download or read book Auto Brand written by Anders Parment and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Download or read book Ward s Automobile Topics written by and published by . This book was released on 1907 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Yugo written by Jason Vuic and published by Macmillan + ORM. This book was released on 2011-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
Download or read book A Profile of the Automobile and Motor Vehicle Industry written by James M. Rubenstein and published by Business Expert Press. This book was released on 2014-01-31 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motor vehicle industry is one of the world’s largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles—including passenger cars, trucks, and commercial vehicles such as buses and taxis—are the principal means by which people and goods are transported within and among most communities in the world. This book details the history of the motor vehicle and of the leading carmakers. Inside, you’ll learn just how cars are made and sold; the leading suppliers of parts that go into a car; the increasing role of government in regulating vehicles; and future challenges for the industry. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the world’s most-familiar corporate brands. The motor vehicle industry also encompasses lesser-known businesses, including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies. The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of 20th century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations including product branding and consumer financing. In the 21st century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets.
Download or read book Automobile Journal written by and published by . This book was released on 1912 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Automobile Journal written by and published by . This book was released on 1913 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oregon Directory of Fire Automobile fire Marine Life and Miscellaneous Insurance Agents and Companies Represented written by Oregon. Insurance Dept and published by . This book was released on 1926 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Once Upon a Car written by Bill Vlasic and published by Harper Collins. This book was released on 2011-10-04 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government. Vlasic goes behind the scenes to portray the men at the top during Detroit’s last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks. This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit’s decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.
Download or read book The significant revival of the MINI s brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......
Download or read book Automobile Trade Journal written by and published by . This book was released on 1909 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chilton Automobile Directory written by and published by . This book was released on 1914 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Automobile written by and published by . This book was released on 1912 with total page 1558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automotive Industries written by and published by . This book was released on 1906 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1919- include an Annual statistical issue (title varies).
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book The Automotive Manufacturer written by and published by . This book was released on 1908 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Men s wear semi monthly written by and published by . This book was released on 1905 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Review written by and published by . This book was released on 1906 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
