Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Download or read book How Hollywood Works written by Janet Wasko and published by SAGE. This book was released on 2003-11-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry - looks at the relationship between the film industry and other media industries - examines the role of the major studios and the other ′players′ - including, law firms, talent agents, and trade unions and guilds - provides access to hard-to-find statistical information on the industry While many books describe the film production and marketing process, they usually do so from an industry perspective and few look at Hollywood critically from within a more general economic, political and social context. By offering just such a critique, Janet Wasko′s text provides a timely and essential analysis of how Hollywood works for all students of film and media.
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Download or read book Conducting Online Surveys written by Valerie M. Sue and published by SAGE. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Download or read book Commerce Business Daily written by and published by . This book was released on 2000-12 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Universal Methods of Design Expanded and Revised written by Bruce Hanington and published by Rockport Publishers. This book was released on 2019-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. Universal Methods of Designdistills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.
Download or read book The Consumer Insights Handbook written by Danielle Sarver Coombs and published by Rowman & Littlefield. This book was released on 2021-06-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.
Download or read book Making Broadcasting Useful written by Eberhard George Wedell and published by Manchester University Press. This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Methods written by Kirsty Williamson and published by Chandos Publishing. This book was released on 2017-11-27 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods: Information, Systems, and Contexts, Second Edition, presents up-to-date guidance on how to teach research methods to graduate students and professionals working in information management, information science, librarianship, archives, and records and information systems. It provides a coherent and precise account of current research themes and structures, giving students guidance, appreciation of the scope of research paradigms, and the consequences of specific courses of action. Each of these valuable sections will help users determine the relevance of particular approaches to their own questions. The book presents academics who teach research and information professionals who carry out research with new resources and guidance on lesser-known research paradigms. - Provides up-to-date knowledge of research methods and their applications - Provides a coherent and precise account of current research themes and structures through chapters written by authors who are experts in their fields - Helps students and researchers understand the range of quantitative and qualitative approaches available for research, as well as how to make practical use of them - Provides many illustrations from projects in which authors have been involved, to enhance understanding - Emphasises the nexus between formulation of research question and choice of research methodology - Enables new researchers to understand the implications of their planning decisions
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Download or read book Survey Research written by Keith Punch and published by SAGE. This book was released on 2003-05-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.
Download or read book Talk and Interaction in Social Research Methods written by Paul Drew and published by Pine Forge Press. This book was released on 2006-05-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This book admirably fulfils its stated objective of describing social research methods in action and exploring, from a range of perspectives, the linguistic shaping of social context. Overall, this is a balanced, well-edited and coherent collection of papers, bringing together high quality work from recognized authorities in the analysis of talk-in-interaction. It is also highly accessible; it would certainly make an excellent resource book for undergraduate, graduate (and practising!) social scientists ′ - Rebecca Clift, University of Essex ′Talk and Interaction in Social Research Methodologies is a much-needed methods text. Focusing on research methods in action, the volume offers a new way of viewing the realities of social research. By taking language use seriously, the text reveals the details and depths of a wide range of research projects as they have seldom been presented before. This is the first book of its kind to offer such a powerful and insightful depiction of the role of talk-in-interaction in relation to social research methods. The book′s plan is creative and unparalleled. There′s nothing else like it. The editors—Paul Drew, Geoffrey Raymond and Darin Weinberg—represent the very best from multiple traditions of researching talk-in-interaction—from both sides of the Atlantic. The chapters are written by a sterling collection of researchers—a virtual honor roll of conversation analysts and kindred spirits. This book is a "must read" for social researchers of all disciplines who are interested in social interaction. It should be assigned reading for all graduate students being introduced to qualitative methods. It should be on every qualitative researcher′s book shelf. It is a tour de force in demonstrating the absolutely fundamental position that language use holds in social science methodology′ - James A Holstein, Marquette University This is a methodology text with a difference. It demonstrates the importance of talk in a variety of social research methodologies. Even documents, the seemingly least interactional form of social data, are shown to have important interactional dimensions. The book focuses systematically on how sociological methods are essentially conducted through forms of spoken interaction, and how these interactions shape the results that emerge in research. The book demonstrates: " How spoken interactions shape the outcomes of core research methodologies " The role which talk-in-interaction plays in key substantive areas of sociology notably race, crime, gender and media " Reveals the interactional underpinnings of research methodologies This is the first text aimed at an undergraduate and Master′s audience in Sociology and Social Research, which shows the crucial part that spoken interaction plays in the conduct and products of conventional sociological methodologies.
Download or read book Contemporary Research Methods and Data Analytics in the News Industry written by Gibbs, William J. and published by IGI Global. This book was released on 2015-07-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an accessible introduction to the history, machinery and impact of audience ratings. It will be key reading for media professionals and students.
