Download or read book Audience ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Download or read book Slide ology written by Nancy Duarte and published by "O'Reilly Media, Inc.". This book was released on 2008-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book The Ology written by Marty Machowski and published by New Growth Press. This book was released on 2015-10-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautifully illustrated storybook ushers children into a story of adventure, mystery, and wonder in which they discover life-changing truths about God, themselves, and the world around them.
Download or read book Value ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Download or read book Zoo Ology written by Joelle Jolivet and published by Macmillan. This book was released on 2003-10-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief text and illustrations introduce over three hundred animals, from aardvark to zebu.
Download or read book Good Charts written by Scott Berinato and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book The Art of Explanation written by Lee LeFever and published by John Wiley & Sons. This book was released on 2012-11-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
Download or read book Tele ology written by John Hartley and published by Routledge. This book was released on 2003-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of Hartley's writings on television which includes his views on TV as a global and local force and TV as a corporate and domestic, political and artistic object of study.
Download or read book Idea ology written by Stanley Hainsworth and published by Rockport Publishers. This book was released on 2010-04-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great design is something that makes you pause and think. That’s because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today’s best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
Download or read book Fringe ology written by Steve Volk and published by Harper Collins. This book was released on 2011-06-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fringe-Ologybrings a poet’s eye to the frayed edges between the known and unknown, beliefand skepticism. . . . A dive into the paranormal even a hardcore skeptic like myselfcan enjoy.” —Mat Johnson, author of Pym Takea strange and unsettling trip into the heart of the paranormal universe asjournalist Steve Volk tries to answer some of the most fundamental questions atthe heart of human existence. Fringe-ology will appeal to anyone curiousbut cautious about reports of paranormal experiences, psychic phenomena, andother unexplainable events—anyone who has ever wondered about the existence anafterlife, intelligent life on other planets, or the limits of extrasensoryperception. For fans of Fringe, Mythbusters,Medium, Heroes, Nova, and Lost, Volk’sscintillating journey into mystery illuminates the furthest boundaries ofpossibility and wonder.
Download or read book Litter Ology written by Karen Spehr and published by . This book was released on 1915-07-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why On Earth Do People Litter?Imagine if all our public places were clean and free of litter. The litter in parks, beaches, shops, transport stops, waterfronts and roads wouldn't be ending up in stormwater, polluting our waterways. It would end up where it belongs - in the bin. In Litter-ology, environmental psychologists Karen Spehr and Rob Curnow share their insights gained in over 20 years working on changing people's disposal behaviour in public places. They help us understand:* Why people litter (and why they use the bin)* Who litters and how they do it* What people say about their littering is not necessarily what they do* How social norms work to prevent littering* Personal responsibility and littering* The power of rewards and sanctionsBased on up to date research evidence, Litter-ology is a highly readable guide for all those who are trying to get results in keeping their public places clean and litter free.
Download or read book HBR Guide to Persuasive Presentations written by Nancy Duarte and published by Harvard Business Press. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
Download or read book Boring to Bravo written by Kristin Arnold and published by Greenleaf Book Group. This book was released on 2010-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: 90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.
Download or read book You Got an Ology written by Maureen Lipman and published by Robson Books Limited. This book was released on 1989 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Werbung, Public relations ; Telefonbetrieb, Fernsprechbetrieb ; Grossbritannien und Nordirland.
