Download or read book Attributional Processes and Effects in Promotional Situations written by Robert Earl Smith and published by . This book was released on 1982 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attributional Processes and Effects in Promotional Situations written by Robert Earl Smith and published by . This book was released on 1977 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Psychology of Social Situations written by Adrian Furnham and published by Elsevier. This book was released on 2013-10-22 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Social Situations: Selected Readings focuses on the situations in which social behavior occurs, taking into consideration the effects of these situations on different forms of social behavior. The selection first discusses the structure of social situations, including the structural elements of games and scenes of social interaction. Topics include paradigm for the analysis of the components and dimensions of scenes and the components, dimensions, and behavioral consequences of scenes. The publication also reviews studies on behavioral appropriateness and situational constraint as dimensions of social behavior; the use of free-response description approach for the analysis of person-situation interaction; and goal structure of situations. The book examines situational dimensions, perceived dimensions of interpersonal relations, and psychological effects of social environments. The text also ponders on the trait-situation controversy and the concept of interaction, person-situation interactions, and personality measurement. The selection is a dependable reference for psychologists and social scientists.
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Download or read book Advances in Advertising Research Vol III written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book The Professional Communications Toolkit written by D. Joel Whalen and published by SAGE. This book was released on 2006-12-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it's one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Download or read book Proceedings of the 1999 Academy of Marketing Science AMS Annual Conference written by Charles H. Noble and published by Springer. This book was released on 2015-02-02 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Advances in Communication of Design written by Amic G. Ho and published by Springer. This book was released on 2017-06-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2017 International Conference on Human Factors in Communication of Design, held on July 17-21, 2017, in Los Angeles, California, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enriching communication of design to users.
Download or read book Communication Yearbook 22 written by Michael Roloff and published by Routledge. This book was released on 2012-07-23 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 22 contains in-depth literature reviews focused on an important topic in specialized areas as well as syntheses that describe scholarship in other domains. Each chapter addresses an aspect of one of the most pressing issues currently facing individuals: how to communicate with people from different backgrounds or cultures. The first two chapters examine the ways sex differences and cross-cultural differences affect communication behavior. The following three chapters focus on harmful speech, the effects of pornography on criminal sexual offenders and personalization of conflict. Further chapters focus on argumentation, organizational settings and government/media relations as well as styles of customer service, communication within families with aging parents and intercultural friendship.
Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 2004 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Download or read book Tax Evasion written by Paul Webley and published by Cambridge University Press. This book was released on 1991-08-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores tax evasion through an extensive psychological approach, surveys and official records to simulate real-world cases.
Download or read book Social Cognition written by Susan T. Fiske and published by SAGE. This book was released on 2020-11-11 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes. This book will help you understand how these shortcuts work, why they exist, and how they are changing. There are examples in each chapter which * Show applications in the real world to help with your understanding * Highlight significant pieces of research to help you demonstrate knowledge of a wide range of sources * Explain researching in social cognition to improve your skills and give ideas for your own research. Check out the accompanying online resources for more.
