Download or read book Architecture Writing Publishing Marketing written by Husam Talib and published by Husam Talib. This book was released on 2021-01-14 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents an assessment framework and a research method for writing on architecture and choosing book genre based on a case study of sample books. It provides a powerful path to build an indicator to examine methods, processes, and theories in architecture. Writing on architecture is conducted in various methods, and here the book illustrates these methods and introduces a new method of writing and developing writing skills. It proves that developing writing skills have two advantages .First, how writing foster the capability to build criticism, assessment, and evaluation indicators .Second, how developing writing skills help maintain high level academic writing and success. To make writing a rewarding act, the book presents the Publishing & marketing process and pros and cons of book marketing. The book is written based on the 25 years of architectural practice experience and is for university level students and practitioners.
Download or read book Writing Architectural History written by Aggregate Architectural History Collaborative and published by University of Pittsburgh Press. This book was released on 2021-12-14 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, scholarship in architectural history has transformed, moving away from design studio pedagogy and postmodern historicism to draw instead from trends in critical theory focusing on gender, race, the environment, and more recently global history, connecting to revisionist trends in other fields. With examples across space and time—from medieval European coin trials and eighteenth-century Haitian revolutionary buildings to Weimar German construction firms and present-day African refugee camps—Writing Architectural History considers the impact of these shifting institutional landscapes and disciplinary positionings for architectural history. Contributors reveal how new methodological approaches have developed interdisciplinary research beyond the traditional boundaries of art history departments and architecture schools, and explore the challenges and opportunities presented by conventional and unorthodox forms of evidence and narrative, the tools used to write history.
Download or read book How To Win Work written by Jan Knikker and published by Routledge. This book was released on 2021-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Download or read book Marketing for Architects and Engineers written by Brian Richardson and published by Taylor & Francis. This book was released on 2003-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Download or read book Transacting As Art Design and Architecture written by Marsha Bradfield and published by Intellect (UK). This book was released on 2022-01-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary anthology exploring alternatives to the principles of commercial markets that dominate contemporary life. The essays in this volume apply an experimental ethos to collaborative cultural production. Expanding the fields of art, design, and architectural research, contributors provide critical reflection on collaborative practice-based research. The volume builds on a pop-up market hosted by the London-based arts cluster Critical Practice that sought to creatively explore existing structures of evaluation and actively produce new ones. Assembled by lead editor Marsha Bradfield, the essays contextualize the event within London's long history of marketplaces, offer reflections from the stallholders, and celebrate its value system, particularly its critique of econometrics. A glossary rounds off the text and opens up the publication as a resource.
Download or read book The Architecture of Story written by Will Dunne and published by University of Chicago Press. This book was released on 2016-04-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book from the author of The Dramatic Writer's Companion approaches some of the same issues as its predecessor but from a slightly different angle. It offers playwrights, screenwriters, and other dramatic writers in-depth analysis of the dramatic architecture of three award-winning contemporary American plays: Doubt: A Parable by John Patrick Shanley, Topdog/Underdog by Suzan-Lori Parks, and The Clean House by Sarah Ruhl. Each relatively brief chapter is devoted to a specific story element--from "Characters" and "Main Event" to "Emotional Environment" and "Back Story"--with subsections that break down this element in each of the plays. Readers can choose to read across the chapters to follow the analysis of each play, but the structure gives primary emphasis to the story elements, comparing and contrasting how different writers have successfully handled them. Each chapter ends with a set of questions to help readers analyze and develop that element in their own work.
Download or read book The Art and Architecture of Academic Writing written by Patricia Prinz and published by John Benjamins Publishing Company. This book was released on 2021-08-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a bridge to confident academic writing for advanced non-native English users. It emphasizes depth over breadth through mastery of core writing competencies and strategies which apply to most academic disciplines and genres. Tailored to students in EMI programs, the content was piloted and revised during a longitudinal writing study. The innovative approach prepares students to write for the academic community through the dual lenses of Art (developing a writer’s voice through choices in language, style, and topics) and Architecture (mastering norms of academic language, genre, and organization.) The user-friendly text maximizes time for writing practice and production by avoiding lengthy readings. Part 1 builds skills and confidence in writing by focusing on assignments that do not require research. Part 2 applies newly mastered principles, skills, and strategies to research-based writing. Students learn to incorporate thesis, research, and evidence into a process for academic writing by following the AWARE framework (Arranging to write, Writing, Assessing, Revising, and Editing.)
Download or read book Non Design written by Anthony Fontenot and published by University of Chicago Press. This book was released on 2021-07-09 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Fontenot’s staggeringly ambitious book uncovers the surprisingly libertarian heart of the most influential British and American architectural and urbanist discourses of the postwar period, expressed as a critique of central design and a support of spontaneous order. Non-Design illuminates the unexpected philosophical common ground between enemies of state support, most prominently the economist Friedrich Hayek, and numerous notable postwar architects and urbanists like Robert Venturi, Denise Scott Brown, Reyner Banham, and Jane Jacobs. These thinkers espoused a distinctive concept of "non-design,"characterized by a rejection of conscious design and an embrace of various phenomenon that emerge without intention or deliberate human guidance. This diffuse and complex body of theories discarded many of the cultural presuppositions of the time, shunning the traditions of modern design in favor of the wisdom, freedom, and self-organizing capacity of the market. Fontenot reveals the little-known commonalities between the aesthetic deregulation sought by ostensibly liberal thinkers and Hayek’s more controversial conception of state power, detailing what this unexplored affinity means for our conceptions of political liberalism. Non-Design thoroughly recasts conventional views of postwar architecture and urbanism, as well as liberal and libertarian philosophies.
Download or read book Designing Data Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
Download or read book Marketing and Communication for Architects written by Edgar Haupt and published by Birkhauser. This book was released on 2002 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Download or read book Design Studio Vol 2 Intelligent Control written by Rob Hyde and published by Routledge. This book was released on 2021-08-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we train? What should we learn? What is our value? Disruptive technologies have increased speculation about what it means to be an architect. Innovations simultaneously offer great promise and potential risk to design practice. This volume identifies the game-changing trends driven by technology, and the opportunities they provide for architecture, urbanism and design. It advocates for an approach of intelligent control that transforms practice with specialist knowledge of technological models and systems. It features new developments in automation, generative design, augmented reality, videogame urbanism, artificial intelligence and robotics, as well as lived experiences within a continually shifting landscape. Showcasing evolving research, it discusses the cultural, social, environmental and political implications of various technological trajectories. In doing so it speculates upon future urban, spatial, aesthetic and formal possibilities within architecture. The future is already here. Now is the time to act. Features: Austrian Institute of Technology AiT - City Intelligence Lab CiT, Bryden Wood, Mollie Claypool, Soomeen Hahm, Hawkins\Brown, LASSA Architects, The Living, Danil Nagy, Odico Construction Robotics, Stefana Parascho, Luke Caspar Pearson, SHoP Architects, Kostas Terzidis, Mette Ramsgaard Thomsen and Sandra Youkhana.
Download or read book Blueprint Your Bestseller written by Stuart Horwitz and published by Penguin. This book was released on 2013-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.
Download or read book The Architecture of Persuasion written by Michael Masterson and published by . This book was released on 2009 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Download or read book Architects of the Web written by Robert H. Reid and published by Wiley. This book was released on 1999-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon. A tantalizing mix of diverse players with utopian visions, animated by equal parts aggression and delight. A true saga of our time."-James F. Moore author, The Death of Competition; Chairman, Geo Partners Research Inc. Architects of the Web presents the dynamic history of the Web's creation and evolution-as well as its emergence as a dynamic business tool-through revealing profiles of its architects, the brilliant minds who have helped thrust the Web onto desktops and corporate agendas around the world. A diverse, ambitious group, the architects of the Web are: * Marc Andreessen, Netscape * Ariel Poler, I/PRO * Rob Glaser, Progressive Networks Andrew Anker, HotWired * Kim Polese, Marimba * Halsey Minor, C/NET * Mark Pesce, VRML * Jerry Yang, Yahoo!
Download or read book Business Architecture written by Jonathan Whelan and published by Routledge. This book was released on 2016-04-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations today exist in an environment of unprecedented change. They do so against a backdrop of a global, competitive marketplace, the fast-paced enablement of technology, amplified regulation and accelerating organizational complexity. Many organizations are addressing change in a sub-optimal way and they are operating without a clear view of where their operational risks lie. It is these dynamics that are leading organizations to recognise and embrace Business Architecture. Despite this environment, Business Architecture can be a difficult ’sell’ - it is often perceived to be abstract and lacking in tangible delivery. To succeed, Business Architecture must be pragmatic and, to be sustainable, it must focus on achieving long-term value and, at the same time, recognise the shorter-term tactical needs of the organisation. With these challenges in mind, this book provides a practical guide on how to employ Business Architecture and how to build a balanced proposition that delivers value to a broad range of stakeholders. As the book states, Business Architecture should not be practised in isolation, nor should it be thought of as a one-off process; it needs to be woven into the fabric of the organization. And so the authors illustrate the opportunities for weaving the Business Architecture Practice into this fabric through the various stakeholders and life cycles that exist, both formally and informally, within an organization. Whilst recognizing best practice, this book explores a new, inspirational level of Business Architecture whilst acknowledging that the best way to realize the vision is one step at a time.
Download or read book Story Structure Architect written by Victoria Lynn Schmidt and published by Penguin. This book was released on 2005-07-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a Timeless, Original Story Using Hundreds of Classic Story Motifs! It's been said that there are no new ideas; but there are proven ideas that have worked again and again for all writers for hundreds of years. Story Structure Architect is your comprehensive reference to the classic recurring story structures used by every great author throughout the ages. You'll find master models for characters, plots, and complication motifs, along with guidelines for combining them to create unique short stories, novels, scripts, or plays. You'll also learn how to: • Build compelling stories that don't get bogged down in the middle • Select character journeys and create conflicts • Devise subplots and plan dramatic situations • Develop the supporting characters you need to make your story work Especially featured are the standard dramatic situations inspire by Georges Polti's well-known 19th century work, The Thirty-Six Dramatic Situations. But author Victoria Schmidt puts a 21st-century spin on these timeless classics and offers fifty-five situations to inspire your creativity and allow you even more writing freedom. Story Structure Architect will give you the mold and then help you break it. This browsable and interactive book offers everything you need to craft a complete, original, and satisfying story sure to keep readers hooked!
Download or read book Report Writing for Architects written by David Chappell and published by Elsevier. This book was released on 2014-05-16 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report Writing for Architects presents a critical review of standard report formats use in writing reports for architects. It discusses a set of formats to help architects and surveyors to create good reports for their client. It addresses every instance that necessitates the creation of architectural report. Some of the topics covered in the book are the purpose, target audience, format, presentation, and main points of a report; description, style and basis of the content of report to be written; creating reports connected with building projects; making of feasibility report format and its content; and considerations in creating a report. The outline proposals report format and the scheme design format are discussed. An in-depth analysis of creating a progress report is given. The book also covers a special report, report on claim for loss and expense, a report on award of extension of time format, and miscellaneous reports. The book can provide useful information to architects, surveyors, students, and researchers.
