Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Download or read book Architect s Essentials of Starting Assessing and Transitioning a Design Firm written by Peter Piven and published by John Wiley & Sons. This book was released on 2003-11-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two leading experts in the field this essential volume offers a step-by-step guide to understanding and evaluating the goals, risks and the rewards of starting a firm. Covers the basics of firm organisation, personnel requirements, legal considerations, fee setting, marketing issues and the essentials of strategic and business plans Addresses how to get started including how to create your first business plan, evaluate initial needs and costs, create a budget and a produce a list of action items to get started This volume is practical, applied, concise, portable, affordable and user-friendly
Download or read book Marketing for Architects and Designers written by Harold Linton and published by W. W. Norton & Company. This book was released on 2005-04-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.
Download or read book Architect s Essentials of Cost Management written by Michael D. Dell'Isola and published by John Wiley & Sons. This book was released on 2002-11-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a cost-control expert with more than thirty years of design and building expertise, this volume in the Professional Practice Essentials Series gives you practical, user-friendly guidance on how to better manager costs through all phases of a project. Dell'Isola first explains the basics of cost management-from estimating costs during the design phase to managing costs during construction and even after occupancy. He then covers all of the tools and techniques available to architects/designers and explains how best to use them. A number of useful case studies clearly show how the author's principles work in real-life situations.
Download or read book Architect Entrepreneur written by Eric W. Reinholdt and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.
Download or read book How To Win Work written by Jan Knikker and published by Routledge. This book was released on 2021-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Download or read book Architect s Essentials of Marketing written by David Koren and published by John Wiley & Sons. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you: Authoritative advice from leading national figures Flip-and-find access to critical business information Bulleted lists and callout boxes for quick reference Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
Download or read book The Architect s Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 1483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architects must be proficient in a variety of business practices to contribute to, manage, or launch a successful firm. They are responsible for the same kind of legal, financial, marketing, management, and administrative activities as any other professional. Within these broad categories, however, there are many details, including professional standards and documents, that are unique to the profession of architecture.
Download or read book Architect s Essentials of Ownership Transition written by Peter Piven and published by John Wiley & Sons. This book was released on 2002-03-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of architecture and design firms employ fewer than ten people. As with any small business, the owner/principal of these firms must make plans for all of the eventual transitions that will impact the practice and any or all of the people therein. This book in the Professional Practice Essentials Series offers comprehensive advice on the subject, specifically tailored to the practicing design professional. Here, a noted consultant who specializes in architecture firm management addresses a host of vital transition issues, including growth, expansion, management changes, internal transitions, mergers, acquisitions, liquidations, retirements, and much, much more.
Download or read book Architect s Essentials of Professional Development written by Jean R. Valence and published by John Wiley & Sons. This book was released on 2003-08-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architect's interest in continuing education has increased as a result of the national trend of state initiatives requiring continuing education for architect registration Architect's Essentials of Professional Development assists registered architects and architecture firms in designing their own professional development programme in the context of professional practice l Information on this subject is in high demand l Covers strategic planning, programme design and assessment while taking into consideration the culture of different design firms l Assessment worksheets and questionnaires allow readers to personalise their books while discovering and implementing their own professional development goals and strategies l Practical, applied, concise, affordable and user-friendly
Download or read book Architect s Essentials of Negotiation written by Ava J. Abramowitz and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Where do you turn if you are an architect or student wanting to deepen those skill sets that will make you a more successful professional? Well, taking a look at Ava Abramowitz's new book, "The Architect's Essentials of Negotiation" will be a step in the right direction." —Robert Greenstreet, Dean, University of Wisconsin at Milwaukee School of Architecture and Urban Planning This is an essential guide for architects and their clients and consultants who need professional advice on negotiations, from design development to agreements and fees. Contractors will want to read it, too, especially if they are involved with Integrated Project Delivery. This new edition offers updated insights related to negotiation, with references to the AIA Contract Documents, communication, collaboration, and handling disputes, change, and claims.
Download or read book Architects of the Web written by Robert H. Reid and published by Wiley. This book was released on 1999-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon. A tantalizing mix of diverse players with utopian visions, animated by equal parts aggression and delight. A true saga of our time."-James F. Moore author, The Death of Competition; Chairman, Geo Partners Research Inc. Architects of the Web presents the dynamic history of the Web's creation and evolution-as well as its emergence as a dynamic business tool-through revealing profiles of its architects, the brilliant minds who have helped thrust the Web onto desktops and corporate agendas around the world. A diverse, ambitious group, the architects of the Web are: * Marc Andreessen, Netscape * Ariel Poler, I/PRO * Rob Glaser, Progressive Networks Andrew Anker, HotWired * Kim Polese, Marimba * Halsey Minor, C/NET * Mark Pesce, VRML * Jerry Yang, Yahoo!
Download or read book Architect written by Roger K. Lewis and published by MIT Press. This book was released on 1998 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architect? addresses issues and concerns of relevance to students choosing among different types of programme, schools, firms and architectural career paths, and explores both the up-side and the down-side to the profession.
Download or read book The Architect s Guide to Small Firm Management written by Rena M. Klein and published by John Wiley & Sons. This book was released on 2010-06-17 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to management success for sole practitioners and leaders of small design firms Owning and operating a small architectural design firm can be challenging, with tight project deadlines, on-the-fly meetings, rush proposals, and fluctuating workloads as part of the firm’s day-to-day activities. To help small firm owners cope with the chaos and prepare for the unexpected, here is The Architect’s Guide to Small Firm Management, a no-nonsense guide to repurposing daily demands into workable, goal-directed solutions. Crucial topics such as self-aware leadership, people management, technology, financial health, scenario planning, sustainable practice, and future trends are examined using real-life case studies and business model paradigms. This definitive text explores the whole system experience of a small firm practice to deliver organizational strategies proven to keep a firm’s creative mission on a steady, productive path. The Architect’s Guide to Small Firm Management addresses how small firm owners can: Deal effectively with unexpected circumstances and shifting work requirements Meet the demands of the marketplace while creating a satisfying workplace Set and achieve goals in an environment of constant change This book is a must-have for those facing the often harsh reality of managing small design firms in a difficult and changing economy. Entrepreneurial architects and designers will discover how to define their own personal and professional meanings of success, as well as how to refocus their business approach to replace long, unrewarding hours with manageable, satisfying ones.
Download or read book The Architecture Student s Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by The American Institute of Architects, this is the definitive textbook on practice issues written specifically for architecture students. Specifically written for emerging architects, this is the first unabbreviated guide specifically for architecture students about to begin their careers. It is required reading in a professional practice course that architecture students must take within their final two years of school.
Download or read book The Architect s Handbook of Professional Practice written by Joseph A. Demkin and published by John Wiley & Sons. This book was released on 2001 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Samples of all AIA contract documents.
Download or read book The Business of Architecture written by Kathy Denise Dixon and published by Routledge. This book was released on 2017-12-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.
