Download or read book Aquatic Center Marketing written by Josephs, Judith Leblein and published by Human Kinetics. This book was released on 2018 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquatic Center Marketing delivers practical, affordable, and innovative marketing ideas for aquatic facilities of any type and size to increase membership, boost attendance, establish their image in the community, and reinforce the value of aquatics as an enjoyable lifelong activity.
Download or read book Marketing Your Pool Or Recreational Facility written by Melbourne (Vic.). Council. Marketing and Customer Service Team and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book DIVE Into Online Marketing A Guide for Pool Contractors written by Sean Charsley and published by Independently Published. This book was released on 2020-08-20 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DIVE INTO ONLINE MARKETING" - A GUIDE FOR SWIMMING POOL CONTRACTORS is the roadmap to successfully marketing your pool business online.The Internet is the perfect tool for marketing and advertising your pool builder business, and if we look back over the last decade the way consumers looked for your services was via the telephone book or Newspaper. Back then you had to have your business listed there mainly because all your competitors did and that's the place your customers went to find what they were looking for. When it comes to Internet marketing for Pool Builders there are a number of avenues and channels to explore. In this book we will touch briefly on the different online marketing channels that are available for you and then go more into depth on each throughout the book.This book has been written for the Swimming Pool Contractor, with little to no Online Marketing experience. This book will show you the importance of your online presence and how to put it all together. We want to give you an Online Marketing plan of your own or give you the knowledge so you can be educated when working with a Digital Marketing company.
Download or read book The Book on Internet Marketing for Pool and Spa Dealers written by David Carleton and published by . This book was released on 2019-12-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop Using Old Strategies to Generate New Business. As I'm sure you've already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. Consumers are more cautious than ever and are doing more research to be sure they are getting the best products and services at the best possible price. And where are they going to do their research? You guessed it...the Internet. If you think that just having a website is enough, you are sadly mistaken. You obviously need your website to be FOUND by your prospects. But, according to some studies, 90% of people searching for products and services on the Internet never search beyond page one. That means that for all practical purposes, if you're not on page one, your prospects will never find you! And if they can't find you, they can't buy from you either. To make matters worse, look at all the time, money and resources you've already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating! It's time to stop using old strategies to generate new business. Hoping for the best is not a strategy, waiting it out is just not possible and ignoring new ideas is no longer an option! The purpose of this book is to point you in the right direction. It's a wake-up call to focus your attention on working smarter, not harder! Inside, you'll find proven strategies to help you drive more traffic, generate more leads and increase sales!
Download or read book Save the Cat written by Blake Snyder and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!
Download or read book Events as a Strategic Marketing Tool 2nd Edition written by Dorothé Gerritsen and published by CABI. This book was released on 2020-03-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
Download or read book Gus and Goldie A Marketing Plan for Decatur Park District Aquatic Lesson Programs written by Garry D. Little and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Campus Recreational Sports Facilities written by and published by Human Kinetics. This book was released on 2009 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campus Recreational Sports Facilities covers the entire process of building a facility, from initial planning through design, construction, and move-in. Recreational sport directors, architects, and other experts provide construction options and share industry standards, guidelines, procedures, and more to help you navigate this complex process.
Download or read book A Marketing Analysis of Aquatic Therapy for the Greater Glendora Area written by Franklin W. Lovell and published by . This book was released on 2003 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Center Hill Dam and Lake Dekalb County Changes to Center Hill Lake Elevations written by and published by . This book was released on 2007 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Firms Location Selections and Regional Policy in the Global Economy written by Toshiharu Ishikawa and published by Springer. This book was released on 2015-06-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new understanding of how firms determine their location and what kinds of regional economic policies are needed to attract factories to a country and a region in a highly globalized economic setting. The theoretical and empirical analyses examine the influence of the transfer pricing system, corporate tax rates, and a country’s industrial structure on a firm’s decision to locate and the impact of firms’ location on regional economic activities. The theoretical analysis elucidates the importance of the above-mentioned factors in the firm’s selection of possible location. The empirical analysis uses as an example the case of a supply chain in East Asia. The empirical analysis is illustrated with the regional/spatial development experiences at the country level and city level of selected countries and cities. The analysis offers a perspective for understanding the spatial patterns of a cross-border production system.
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book The IMC integrated Marketing Communications Plan for Parkson Swimming Pool written by Chen Mei Zhong and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aquatic Facility Management written by Paul Fawcett and published by Human Kinetics Publishers. This book was released on 2005-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Complete information about how to develop, manage, and promote effective aquatics programs - Ample reproducible forms for handling everything from program promotion and risk management to evaluation of staff and programs - Student-friendly textbook features - Information on industry standards, related organizations, equipment sources, and more Aquatic Facility Managementprovides current and future aquatics professionals with a complete guide to running aquatics programs safely and effectively. This practical reference covers everything an aquatics director needs, including detailed information on - directing, promoting, and evaluating programs; - administering a budget and developing staff; - overseeing all aspects of lifeguarding and safety systems; and - managing risks, water chemistry and filtration systems, and facility operations. Course instructors will appreciate the book's student-friendly features, including chapter objectives, key terms, and chapter summaries. In addition to the extensive information on program development and management, the book offers lists of additional resources for each chapter; a variety of reproducible forms to use in promoting, running, and evaluating programs; and several appendixes that list aquatic-related agencies, equipment sources, and more. With its complete coverage of relevant topics, Aquatic Facility Managementprovides aquatics professionals with an effective training resource and invaluable reference that they'll turn to again and again.
Download or read book Sharing the Common Pool written by Charles R. Porter and published by Texas A&M University Press. This book was released on 2014-05-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all the people, municipalities, agencies, businesses, power plants, and other entities that think they have a right to the water in Texas actually tried to exercise those rights, there would not be enough water to satisfy all claims, no matter how legitimate. In Sharing the Common Pool: Water Rights in the Everyday Lives of Texans, water rights expert Charles Porter explains in the simplest possible terms who has rights to the water in Texas, who determines who has those rights, and who benefits or suffers because of it. The origins of Texas water law, which contains elements of the state’s Spanish, English, and Republic heritages, contributed to the development of a system that defines water by where it sits, flows, or falls and assigns its ownership accordingly. Over time, this seemingly logical, even workable, set of expectations has evolved into a tortuous collection of laws, permits, and governing authorities under the onslaught of population growth and competing interests—agriculture, industry, cities—all with insatiable thirsts. In sections that cover ownership, use, regulation, real estate, and policy, Porter lays out in as straightforward a fashion as possible just how we manage (and mismanage) water in this state, what legal cases have guided the debate, and where the future might take us as old rivalries, new demands, and innovative technologies—such as hydraulic fracturing of oil shale formations (“fracking”)—help redefine water policy. To learn more about The Meadows Center for Water and the Environment, sponsors of this book's series, please click here.
Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Download or read book Our Certain Way written by Allan Curtis and published by CreateSpace. This book was released on 2015-08-11 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: We invite you to read a book that could dramatically change your business, not just five years from now but beginning today. We wrote this book to show, through our stories, how we defined our Certain Way and used it as a guidepost to help us build our Legendary Pool Business. It's the marketing process that we used to build Legendary Escapes into a successful, high-end boutique pool building company. And we've seen it help other business owners turn their dreams in realities, no matter what the field.
