Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Algebraic Methodology and Software Technology written by José Meseguer and published by Springer Science & Business Media. This book was released on 2008-07-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Algebraic Methodology and Software Technology, AMAST 2008, held in Urbana, IL, USA, in July 2008. The 28 revised full papers presented together with 3 invited talks were carefully reviewed and selected from 58 submissions. Among the topics covered are all current issues in formal methods related to algebraic and logical foundations, software technology, and to programming methodology including concurrent and reactive systems, evolutionary software/adaptive systems, logic and functional programming, object paradigms, constraint programming and concurrency, program verification and transformation, programming calculi, specification languages and tools, formal specification and development case studies, logic, category theory, relation algebra, computational algebra, algebraic foundations for languages and systems, coinduction, theorem proving and logical frameworks for reasoning, logics of programs, as well as algebra and coalgebra.
Download or read book Computer Science in Industrial Application written by Yanglv Ling and published by CRC Press. This book was released on 2015-07-28 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSIA 2014 focusses on improvements in computer science in industrial application. The contributions are grouped into five main sections:1. Computer and Information Technology.2. Business management, E-commerce and Tourism. This section covers mainly basic theory and general method of economic management businesses and market economy.&nbs
Download or read book Vocational Technical Schools East written by Peterson's and published by Peterson's. This book was released on 2009-12-10 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "More than 2,200 vocational schools east of the Mississippi River"--Cover.
Download or read book Technology Application in Tourism Fairs Festivals and Events in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Download or read book Computerworld written by and published by . This book was released on 1987-10-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
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Download or read book Computer and Computing Technologies in Agriculture III written by Daoliang Li and published by Springer. This book was released on 2010-04-11 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: I want to express my sincere thanks to all authors who submitted research papers to support the Third IFIP International Conference on Computer and Computing Te- nologies in Agriculture and the Third Symposium on Development of Rural Infor- tion (CCTA 2009) held in China, during October 14–17, 2009. This conference was hosted by the CICTA (EU-China Centre for Information & Communication Technologies, China Agricultural University), China National En- neering Research Center for Information Technology in Agriculture, Asian Conf- ence on Precision Agriculture, International Federation for Information Processing, Chinese Society of Agricultural Engineering, Beijing Society for Information Te- nology in Agriculture, and the Chinese Society for Agricultural Machinery. The pla- num sponsor includes the Ministry of Science and Technology of China, Ministry of Agriculture of China, Ministry of Education of China, among others. The CICTA (EU-China Centre for Information & Communication Technologies, China Agricultural University) focuses on research and development of advanced and practical technologies applied in agriculture and on promoting international communi- tion and cooperation. It has successfully held three International Conferences on C- puter and Computing Technologies in Agriculture, namely CCTA 2007, CCTA 2008 and CCTA 2009. Sustainable agriculture is the focus of the whole world currently, and therefore the application of information technology in agriculture is becoming more and more - portant. ‘Informatized agriculture’ has been sought by many countries recently in order to scientifically manage agriculture to achieve low costs and high incomes.
Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 iCAST SS 2022 written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
Download or read book Plunkett s Almanac of Middle Market Companies 2007 written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-07 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. This work covers important business sectors, from InfoTech to health care to telecommunications. It includes profiles of more than 500 US middle market companies.
Download or read book Computerworld written by and published by . This book was released on 1985-04-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Innovative Data Communication Technologies and Application written by Jennifer S. Raj and published by Springer Nature. This book was released on 2022-02-24 with total page 1033 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research in the fields of computational intelligence, ubiquitous computing models, communication intelligence, communication security, machine learning, informatics, mobile computing, cloud computing, and big data analytics. The best selected papers, presented at the International Conference on Innovative Data Communication Technologies and Application (ICIDCA 2021), are included in the book. The book focuses on the theory, design, analysis, implementation, and application of distributed systems and networks.