Download or read book Applying the No Frills concept to other specific Airline Businesses written by Sven Brueninghaus and published by GRIN Verlag. This book was released on 2004-04-05 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Applied Sciences Essen (IOM Frankfurt), language: English, abstract: The ‘No Frills’ Airline concept is not a phenomenon of the last couple of years in the Airline industry even if the recent development of these carriers in Europe might lead to this conclusion. The first Airline operating under the ‘No Frills’ concept started in the beginning of the 1970ies in the USA and it took quite a while until this concept was followed by Airlines in Europe, South America and Asia/Pacific. There were a lot of ‘No Frills’ Airlines coming and going again in the last 33 years. To start an Airline and define it as a ‘No Frills’ carrier seems to be not enough to be successful in the market for a lot of years. Only a very restricted number of these Airlines were successful and profitable for years. The question is why. What are the reasons why some ‘No Frills’ Airlines are surviving and others do not. This is one of the questions which will be answered in this paper. The low cost and low price strategy which is the basis for the ‘No Frills’ concept in the Airline Industry is a business concept which was described by Porter as one of the basic strategies a company can follow. This strategy was followed by a lot of companies in other industries like ALDI, IKEA and Toyota. These companies followed successfully the cost leadership strategy but adopted also other strategic goals to their business concept like quality and corporate culture items. The cost leadership strategy is nothing new but how can it be reached and maintained in the Airline industry? What are the prerequisites and the required activities to be successful in this industry with this concept? In this paper answers to these questions will be given.

Download or read book The No Frills Strategy of Low Cost Carriers written by Daniel Döring and published by GRIN Verlag. This book was released on 2009-11 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Schmalkalden University of Applied Sciences, language: English, abstract: Therefore the FIRST chapter in this paper is going to have a look at the developments of the international airline industry in Europe. Here we are going to have a look at the historical development. It is going to be described in detail how the deregulation and liberalization in Europe happened, and what changes have been put in place. The liberalization packages are going to be described in detail, and the outcomes of the liberalisation and deregulation are going to be stated. In chapter THREE, the LCC's are going to be introduced. Here we are going to have a quick introduction on what 'NO-Frill' means in the context of air travel. Further the development of LCC's in Europe is going to be shown. After that there is going to be a focus on the development of LCC's in Germany. Here the airlines which operate in Germany are going to be stated, and how they have developed over the years. Chapter FOUR is going to focus on the marketing strategy of LCC's in Europe, and how they operate. This chapter focuses on how they operate, how they choose their network and fleet. Also important is to find out what their target market is, and how they manage their sales and pricing strategy. This chapter gives a detailed explanation on how such airlines function. After having had a look at the LCC's strategy, Chapter FIVE focuses on the effects such airlines have on secondary airports. Also this chapter describes what regional effects such an airport has on its surrounding. In Chapter SIX the Airport Frankfurt Hahn stands in the centre of discussion. This chapter describes the several development stages of Frankfurt Hahn in terms of terminal or runway extension, and passenger development. Also this chapter analyses the catchment area of Frankfurt Hahn, and its infrastructure. After havi

Download or read book The Process of Business Model Innovation written by Georg Stampfl and published by Springer. This book was released on 2015-12-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Georg Stampfl explores in detail the nature of business model innovation processes in established companies from the organizational and the individual perspective. He outlines when and why the process of business model innovation is started, how the process of business model innovation unfolds and what contributes to or inhibits success. Moreover, the author investigates how individuals discover new business models and how innovation teams collaborate in business model innovation projects. Based on these insights the author provides helpful guidelines on how companies can tackle the business model innovation challenge.

Download or read book No Frills written by Simon Calder and published by Virgin Publishing. This book was released on 2002 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise and rise of new and dynamic low cost airlines, led by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. Innovative marketing strategy, youthful and larger-than-life executives and high profile personality clashes all feature in this saga with only one winner: the airline passenger who for the first time in aviation history gets the best end of the deal.

Download or read book The No Frills Strategy of Low Cost Carriers written by Daniel Döring and published by GRIN Verlag. This book was released on 2009-11-09 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Schmalkalden University of Applied Sciences, language: English, abstract: Therefore the FIRST chapter in this paper is going to have a look at the developments of the international airline industry in Europe. Here we are going to have a look at the historical development. It is going to be described in detail how the deregulation and liberalization in Europe happened, and what changes have been put in place. The liberalization packages are going to be described in detail, and the outcomes of the liberalisation and deregulation are going to be stated. In chapter THREE, the LCC’s are going to be introduced. Here we are going to have a quick introduction on what ‘NO-Frill’ means in the context of air travel. Further the development of LCC’s in Europe is going to be shown. After that there is going to be a focus on the development of LCC’s in Germany. Here the airlines which operate in Germany are going to be stated, and how they have developed over the years. Chapter FOUR is going to focus on the marketing strategy of LCC’s in Europe, and how they operate. This chapter focuses on how they operate, how they choose their network and fleet. Also important is to find out what their target market is, and how they manage their sales and pricing strategy. This chapter gives a detailed explanation on how such airlines function. After having had a look at the LCC’s strategy, Chapter FIVE focuses on the effects such airlines have on secondary airports. Also this chapter describes what regional effects such an airport has on its surrounding. In Chapter SIX the Airport Frankfurt Hahn stands in the centre of discussion. This chapter describes the several development stages of Frankfurt Hahn in terms of terminal or runway extension, and passenger development. Also this chapter analyses the catchment area of Frankfurt Hahn, and its infrastructure. After having introduced the Airport Frankfurt Hahn in detail, Chapter SEVEN focuses on the regional effects of the airport. Here the development of the industry based at Frankfurt Hahn is going to be in the centre of discussion, and how they impact the development of employment. Also the region around the airport is going to be introduced, and how they are favoured positively by the airport. Finally in the chapter the impact on the tourism industry of the area is going to be discussed. Chapter EIGHT will show the results of Chapter SEVEN in numbers. Chapter NINE will combine all the findings, and will show the conclusions of the paper.

Download or read book Redefining Business Models written by Colin Haslam and published by Routledge. This book was released on 2013-05-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has moved on in the advanced economies where credit based financial systems coupled with malleable accounting systems disconnect capitalization and wealth accumulation from GDP trajectories and financial surplus. This, the book argues, is the product of economic, financial and cultural imperatives that privilege and encourage financial leverage for wealth accumulation. This text re-works business models for a financialized world and presents a distinctive insight into the way in which national, corporate and focal firm business models have adapted and evolved. It also shows how, in the current financial crisis, financial disturbances can be amplified, transmitted and made porous, by accounting systems, threatening economic stability. By making visible the tensions and contradictions embedded in this process of economic development, the authors have constructed a loose business model conceptual framework that is also grounded in accounting. This is a valuable resource for practitioners, academics and policy makers with an interest in management, accounting and economic policy.

Download or read book Marketing for services theoretical aspects and practical examples from European low fare airlines written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Applied Sciences Essen, course: International Management, language: English, abstract: Introduction In recent years, a growing economic importance of services especially in western countries could be observed. This increasing importance of the service sector will continue. It is predicted that a positive balance of additional employment in the next years will only be reached in the service sector. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines, the liberalisation of the industry during the 1990s’ was the starting point for a new era in the aviation industry. The airlines had to face competition and an innovative new sector developed itself to meet the customer needs by offering flights for affordable prices. In 2010 it is expected that the share of low fare air traffic in Europe will reach over 40%. The no-frills-concept of low fare airlines also generated new demand. In 2002 59% of the passengers of low fare airlines would not have travelled by air if the cheap tickets would not have been available. Goals of this study and Approach This study will describe the special characteristics of services and the requirements for marketing activities in the service sector compared to other areas. Thereby, special attention will be paid to low fare airlines, which have contributed to the increasing importance of the service sector in general and the aviation service sector in particular due to the reasons already mentioned. Firstly, the required terms in the context of service marketing will be described and different theoretical approaches will be presented. Several possibilities to define the main terms in the context of this case study will be given. Secondly, the special requirements of service marketing will be shown and compared to the marketing of products. Thirdly, the history and current situation of the low fare airline business will be shown and explained. Afterwards, the special challenges in the marketing of low fare airlines will be discussed. Solutions and possible approaches for a successful marketing of low fare airlines will be presented. The main focus will be on the expansion of the classical marketing mix, i.e. the 3 P people, physical facilities and process management. Finally, a brief outlook will be given which describes possible future developments and highlights several important fields, to which companies should pay attention.

Download or read book Shapes of Tourism Employment written by Gwenaelle Grefe and published by John Wiley & Sons. This book was released on 2020-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ambition of this book is to propose a grid of reading able to illuminate the current HR transformations experienced by the big historical international companies of the sector of the tourism, carried away by what is known as the "3rd tourist revolution ". The latter is characterized by the combination of three main phenomena: internationalization, digitalization and hyper-personalization that refound the employment relationship between employers, unions and employees. Internationalization requires a renewal of business models heckled by the low-cost strategies of new operators provoking social reactions to the extent of perceived psychological disruptions, to question the validity of these same strategies. Digitization has opened the way to the disintermediation at the origin of the evolution of the trades front and back office. Finally, hyper-personalization and adaptation to new client behaviors justify the hegemony of soft skills for a redefined hospitality. In the end, the employee must constantly deal with often paradoxical injunctions (example: standardization of service protocols versus empowerment). A focus will be made on two specific branches: hotels and air transport which will each be part of a part. The topic will be illustrated by case studies and testimonials. The two coordinators of the book will draw on the contributions of researchers who collaborate with them in the framework of an international research program they pilot.

Download or read book Air Transportation written by John Wensveen and published by Taylor & Francis. This book was released on 2023-05-24 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations, including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East, and Africa. The ninth edition focuses on the "Age of Acceleration," addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, blockchain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources, including PowerPoint presentations, chapter quizzes, exam questions, and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Taylor & Francis. This book was released on 2012-04-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Download or read book The Business Model Navigator written by Oliver Gassmann and published by Pearson UK. This book was released on 2020-08-12 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Download or read book Strategic Management written by Adrian Haberberg and published by Oxford University Press. This book was released on 2008 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.

Download or read book Tales from the Marketplace written by Nigel F. Piercy and published by Routledge. This book was released on 2012-10-02 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.

Download or read book A Case Study of EasyJet and the Airline Industry written by Florian Mayer and published by GRIN Verlag. This book was released on 2007-10 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fu noten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.

Download or read book Design and Development of Aircraft Systems written by Allan Seabridge and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a significant update to the definitive book on aircraft system design This book is written for anyone who wants to understand how industry develops the customer requirement for aircraft into a fully integrated, tested, and qualified product that is safe to fly and fit for purpose. The new edition of Design and Development of Aircraft Systems fully expands its already comprehensive coverage to include both conventional and unmanned systems. It also updates all chapters to bring them in line with current design practice and technologies taught in courses at Cranfield, Bristol, and Loughborough universities in the UK. Design and Development of Aircraft Systems, 3rd Edition begins with an introduction to the subject. It then introduces readers to the aircraft systems (airframe, vehicle, avionic, mission, and ground systems). Following that comes a chapter on the design and development process. Other chapters look at design drivers, systems architectures, systems integration, verification of system requirements, practical considerations, and configuration control. The book finishes with sections that discuss the potential impact of complexity on flight safety, key characteristics of aircraft systems, and more. Provides a holistic view of aircraft system design, describing the interactions among subsystems such as fuel, navigation, flight control, and more Substantially updated coverage of systems engineering, design drivers, systems architectures, systems integration, modelling of systems, practical considerations, and systems examples Incorporates essential new material on the regulatory environment for both manned and unmanned systems Discussion of trends towards complex systems, automation, integration and the potential for an impact on flight safety Design and Development of Aircraft Systems, 3rd Edition is an excellent book for aerospace engineers, researchers, and graduate students involved in the field.

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2002 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.

Download or read book The International Handbook on Innovation written by Larisa V Shavinina and published by Elsevier. This book was released on 2003-10-16 with total page 1201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approx.1200 pages Approx.1200 pages