Download or read book Applied Business Rhetoric written by Elizabeth C. Tomlinson and published by Lexington Books. This book was released on 2023-12-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.
Download or read book Contrastive Rhetoric written by Ulla Connor and published by Cambridge University Press. This book was released on 1996-01-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how a person's first language and culture influence writing in a second language.
Download or read book Introduction to Classical Legal Rhetoric written by Michael H. Frost and published by Routledge. This book was released on 2017-03-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawyers, law students and their teachers all too frequently overlook the most comprehensive, adaptable and practical analysis of legal discourse ever devised: the classical art of rhetoric. Classical analysis of legal reasoning, methods and strategy is the foundation and source for most modern theories on the topic. Beginning with Aristotle's Rhetoric and culminating with Cicero's De Oratore and Quintilian's Institutio Oratoria, Greek and Roman rhetoricians created a clear, experience-based theoretical framework for analyzing legal discourse. This book is the first to systematically examine the connections between classical rhetoric and modern legal discourse. It traces the history of legal rhetoric from the classical period to the present day and shows how modern theorists have unknowingly benefited from the classical works. It also applies classical rhetorical principles to modern appellate briefs and judicial opinions to demonstrate how a greater familiarity with the classical sources can deepen our understanding of legal reasoning.
Download or read book Elements of Rhetoric written by Alphonso Gerald Newcomer and published by . This book was released on 1898 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Matters written by Locke Carter and published by Hampton Press (NJ). This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view - free-market, competitive, and capitalistic.This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches - from broad argument to specific examples of market behaviors, from historical criticism to case studies - this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms.
Download or read book Professing Rhetoric written by Frederick J. Antczak and published by Routledge. This book was released on 2005-04-11 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing current theory and research in rhetoric, this volume brings together scholarship from a variety of orientations--theoretical, critical, historical, and pedagogical. Some contributions cover work that has previously been silenced or unrecognized, including Native American, African American, Latino, and women's rhetorics. Others explore rhetoric's relationship to performance and to the body, or to revising canons, stases, topoi, and pisteis. Still others are reworking the rhetorical lexicon to comprise contemporary theory. Among these diverse interests, rhetoricians find common themes and share intellectual and pedagogical enterprises that hold them together even as their institutional situations keep them apart. Topics discussed in this collection include: *Rhetoric as figurality; comparative and contrastive rhetorics; rhetoric and gender; and rhetorics of science and technology; *Rhetoric and reconceptions of the public sphere; rhetoric and public memory; and rhetorics of globalization and social change, including issues of race, ethnicity, and nationalism; *Rhetoric's institutionalized place in the academy, in relation to other humanities and to the interpretive social sciences; and *The place of rhetoric in the formation of departments and the development of pedagogy With its origins in the 2000 Rhetoric Society of America (RSA) conference, this volume represents the range and vitality of current scholarship in rhetoric. The conversations contained herein indicate that professing rhetoric is, at the turn of the millennium, an intellectual activity that engages with and helps formulate the most important public and scholarly questions of today. As such, it will be engaging reading for scholars and students, and is certain to provoke further thought, discussion, and exploration.
Download or read book Rebirth of Rhetoric written by Richard Andrews and published by Routledge. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebirth of Rhetoric brings together contributions from several fields to provide a forum in which a unifying theory for language and literature studies can be debated.The book does not aim to resurrect classical Renaissance rhetoric, but to remake it within a contemporary context. The context of texts (both spoken and written) is one of the main emphases of this collection, whether it is the ideology informing the text, or the way in which a text is transformed by its audience. The book also aims to present a range of practical approaches to the study of texts of all kinds: literary; televisual; film and photography. It also argues the case for developments in the Arts and Humanities which will bring together people working in Education, Linguistics, Composition, Literature and Cultural Studies.
Download or read book Rhetoric in British Politics and Society written by J. Atkins and published by Springer. This book was released on 2014-08-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the art of rhetoric is central to the practice of politics it also plays an important role in civic and private life. Using Aristotelian notions of ethos, pathos and logos, this collection offers engaging discussions on everything from Prime Minister's Questions and Welsh devolution to political satire and the rhetoric of cultural racism.
Download or read book Rhetoric and Reality in Plato s Phaedrus written by David A. White and published by SUNY Press. This book was released on 1993-02-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phaedrus is well-known for the splendid mythical panorama Socrates develops in his second speech, and for its graphic descriptions of erotic behavior. This book shows how the details of the myth and the accounts of interaction between lovers are based on a carefully articulated metaphysical structure. It follows the dialogue as narrated, showing how passages that may not appear relevant to metaphysics have been deployed to heighten the vision of reality that Socrates develops in his second speech and concludes with an Epilogue in which the metaphysical principles adumbrated in the dialogue are ordered and briefly developed. This Epilogue helps illustrate the continuity between the Phaedrus and subsequent dialogues, such as the Parmenides, Sophist, Statesman, and Philebus, in which methodological and metaphysical concerns are dominant for Plato. As a result, new connections emerge between the metaphysical domain in Plato's thought and the more visible and vibrant areas of the psychology of eros and practical rhetoric. -- Back cover.
Download or read book Paul and Ancient Rhetoric written by Stanley E. Porter and published by Cambridge University Press. This book was released on 2016-02-24 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Apostle Paul lived and breathed in a Hellenistic culture that placed high value on the art of rhetoric, and recent advances in rhetorical criticism of the New Testament have resulted in a new emphasis on the rhetorical aspect of his letters. As many scholars have pointed out, however, it is not clear to what extent ancient rhetoric actually influenced Paul and his writing or how important rhetoric is for interpreting the Pauline corpus. This volume, containing contributions from major figures in the field, provides a nuanced examination of how ancient rhetoric should inform our understanding of Paul and his letters. The essays discuss Paul's historical context, present innovative advances in and trenchant critiques of rhetorical theory, and offer fresh readings of key Pauline texts. Outlining the strengths and weaknesses of a widely used approach, Paul and Ancient Rhetoric will be a valuable resource for New Testament and Classics scholars.
Download or read book Market Affect and the Rhetoric of Political Economic Debates written by Catherine Chaput and published by Univ of South Carolina Press. This book was released on 2019-08-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.
Download or read book The Politics of Rhetoric written by Bernard K. Duffy and published by Bloomsbury Publishing USA. This book was released on 1993-04-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard M. Weaver (1910-1963) was one of the leading rhetoricians of the 1950s, whose philosophical and pedagogical writings helped revitalize interest in rhetoric. His rhetorical contributions are difficult to separate from his conservative stances on social and political issues; and, indeed, he espoused the cultural role of rhetoric, conceiving of his intellectual task as one of reinventing a philosophical conservatism and employing rhetorical theory to oppose liberalism and modernism. Today, his politics would be viewed as extreme by liberals, feminists, and civil libertarians; on the other hand, his theories laid the philosophical groundwork for contemporary American political conservatism, and his argumentation on a number of social issues remains pertinent. This first full-length study of Weaver examines the relationship between his rhetorical theory and his cultural views, focusing on the rhetorical insights---for instance, his conception of language as sermonic, its function being to influence others to think and act according to the speaker's moral precepts and, ideally, to convey the abiding truth of a culture. Authors Duffy and Jacobi advance the idea that Weaver was at his best as an epideictic rhetor, engaged in the celebration of abstract values, and at his worst as a forensic rhetor, pleading conservative causes with no more than the pretense of impartiality. Based largely on primary materials but with adroit application of previous criticism, this work will be valuable for a wide range of research specialties in rhetoric and public address.
Download or read book The Rhetoric of Cicero in its Medieval and Early Renaissance Commentary Tradition written by Virginia Cox and published by BRILL. This book was released on 2018-11-12 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the transmission and influence of Ciceronian rhetoric from late antiquity to the fifteenth century, examining the relationship between rhetoric and practices as diverse as law, dialectic, memory theory, poetics, and ethics. Includes an appendix of primary texts
Download or read book Democratic Vernaculars written by J Michael Sproule and published by Routledge. This book was released on 2020-02-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratic Vernaculars is a comprehensive, culturally inclusive, and thematically unified history of the communicative, audience-centered rhetorical vernacular that occupies the “middle range” of English, bounded on the one side by expressive structure (grammar and linguistics) and on the other by aesthetics (literature). Broadening the history of rhetoric by considering a vast collection of vernacular resources such as elementary grammars and readers, popular guidebooks, textbooks, and rhetorical treatises, this book advances the history of the rhetorical theory and pedagogy since the 17th century by examining ways in which diverse vectors of the rhetorical vernacular coalesced to produce an English language sufficiently idiomatic for practical social exchange while being, at the same time, suitable for higher literary, scholarly, and cultural pursuits. Democratic Vernaculars is essential reading for scholars in rhetoric and the histories of language and education, and can serve as a text for upper-division undergraduate and graduate courses in rhetoric.
Download or read book Properly Applied Rhetoric written by Alfred Neuenweger and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Classical Rhetoric written by James D. Williams and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology of primary texts in translation, An Introduction to Classical Rhetoric offers an overview of the social, cultural, and intellectual factors that influenced the development and growth of rhetoric during the classical period. Uses primary source material to analyze rhetoric from the Sophists through St. Augustine Provides an in-depth introduction to the period, as well as introductions to each author and each selection Includes study guides to help students develop multiple perspectives on the material, stimulate critical thinking, and provide starting points for dialogue Highlights include Gorgias's Palamedes, Antiphon's Truth, Isocrates' Helen, and Plato's Protagoras Each selection is followed by suggested writing topics and a short list of suggested additional readings.
