Download or read book Mapping Experiences written by Jim Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2016-04-25 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

Download or read book Mapping Experiences written by James Kalbach and published by O'Reilly Media. This book was released on 2020-11-23 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

Download or read book Med School Confidential written by Robert H. Miller and published by St. Martin's Griffin. This book was released on 2007-04-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Med School Confidential from Robert H. Miller and Daniel M. Bissell uses the same chronological format and mentor-based system that have made Law School Confidential and Business School Confidential such treasured and popular guides. It takes the reader step-by-step through the entire med school process--from thinking about, applying to, and choosing a medical school and program, through the four-year curriculum, internships, residencies, and fellowships, to choosing a specialty and finding the perfect job. With a foreword by Chair of the Admissions Committee at Dartmouth Medical School Harold M. Friedman, M.D., Med School Confidential provides what no other book currently does: a comprehensive, chronological account of the full medical school experience.

Download or read book Appsters written by Bobby Gill and published by . This book was released on 2012-11-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have an idea for a mobile app that you want to bring to life? From Bobby Gill and Jordan Gurrieri, the creators of the popular app entrepreneurship blog 'Idea To Appster', comes 'Appsters: A Beginner's Guide to App Entrepreneurship'. You don't need to be a programmer or technical wizard to create a successful app business, Appsters will show you how. Using their first hand experience launching multiple successful mobile apps, along with interviews conducted with other successful app entrepreneurs, Bobby and Jordan give you an easy-to-understand and comprehensive look at everything you need to know to take your idea and turn it into a successful app business. Written for a non-technical audience, Appsters breaks through the technical jargon to give you a plain-spoken, entertaining and end-to-end understanding of app entrepreneurship. From designing engaging user experiences, to choosing the right mobile platform, to effective marketing and promotion, follow along as Bobby and Jordan go step-by-step through the entire process of designing, building and releasing a mobile app for the iPhone from scratch. Appsters is a must have guide for the aspiring app entrepreneur. With Appsters you'll learn: What separates the great money making apps from the rest of the pack. How to design beautiful apps that users will love to use and tell their friends about. How to use paid-downloads, 'freemium' functionality and advertising to monetize your app from day 1. How to manage the app development process from managing off-shore development teams to finding the right engineers to work on your app. The secrets to marketing your app. Learn how successful app entrepreneurs use press releases, web sites, and social media to help their apps go viral and get thousands of downloads within a few weeks.

Download or read book Salesforce Platform App Builder Certification written by Rakesh Gupta and published by Apress. This book was released on 2019-12-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: New or intermediate developers will want to use this hands-on guide to prepare for the Salesforce Certified Platform App Builder credential, awarded for designing, building, and implementing applications using the declarative customization capabilities of the Salesforce Platform. This is the first book available covering this content, and Salesforce training is very costly. This book is filled with real-world examples and hands-on exercises, enabling you to prepare for the certification exam in a short span of time. Multiple-choice study questions and exercises are included to help you apply what you learn in each chapter. Author Rakesh Gupta explains Salesforce Platform fundamentals, including knowledge about the limitations of the declarative platform and when to use programmatic development versus the AppExchange. Data management and data analytics are covered. And you will learn how to set up organization-wide features that affect the look and feel of your application. Sandbox design patterns and process automation tools available in Salesforce are discussed and you will know when to use them. You will become familiar with a wide array of topics, including designing a mobile app and reporting in Salesforce. What You Will Learn Know when to use declarative development versus programmatic development versus the AppExchange Understand the Salesforce data model, field type (when to use which fields), and how and when to use an external object in Salesforce Be familiar with security and settings in Salesforce See how easily users can migrate to the Lightning experience from the classic platform Implement business process automation using declarative features Apply the automation process in Salesforce Utilize Process Builder and manage its power to automate business processes Use sandboxes and deployment tools Who This Book Is For New or intermediate Salesforce developers or anyone in the Salesforce development arena who wants to learn or explore the platform

Download or read book A Complete Guide to Burp Suite written by Sagar Rahalkar and published by Apress. This book was released on 2020-11-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this comprehensive guide to learn the practical aspects of Burp Suite—from the basics to more advanced topics. The book goes beyond the standard OWASP Top 10 and also covers security testing of APIs and mobile apps. Burp Suite is a simple, yet powerful, tool used for application security testing. It is widely used for manual application security testing of web applications plus APIs and mobile apps. The book starts with the basics and shows you how to set up a testing environment. It covers basic building blocks and takes you on an in-depth tour of its various components such as intruder, repeater, decoder, comparer, and sequencer. It also takes you through other useful features such as infiltrator, collaborator, scanner, and extender. And it teaches you how to use Burp Suite for API and mobile app security testing. What You Will Learn Understand various components of Burp Suite Configure the tool for the most efficient use Exploit real-world web vulnerabilities using Burp Suite Extend the tool with useful add-ons Who This Book Is For Those with a keen interest in web application security testing, API security testing, mobile application security testing, and bug bounty hunting; and quality analysis and development team members who are part of the secure Software Development Lifecycle (SDLC) and want to quickly determine application vulnerabilities using Burp Suite

Download or read book The Complete Guide to Buying and Selling Apartment Buildings written by Steve Berges and published by John Wiley & Sons. This book was released on 2004-12-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you?re a first-time real estate investor or a seasoned professional, The Complete Guide to Buying and Selling Apartment Buildings helps you map out your future, find apartment buildings at a fair price, finance purchases, and manage your properties. Now revised and expanded, this Second Edition includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Plus, it includes a handy glossary of all the terms investors need to know, helpful sample forms that make paperwork quick and easy, and updated real estate forecasts. With this comprehensive guide at hand you?ll find profits easy to come by.

Download or read book The Complete Guide to iPhone 12 Mini written by Ian Osborne and published by Black Dog Media Ltd. This book was released on 2020-11-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining style, power and some great new features, the iPhone 12 mini takes Apple’s smartphone to a whole new level. Its operating system, iOS 14, also brings exciting new features and enhancements. Together, they make for a world-beating mobile experience. Over the 180 pages in this guidebook, we get to the heart of the awesome iPhone 12 mini and the iOS 14 operating system, bringing you guides, tips and tutorials that help you get the most from your new Apple smartphone.

Download or read book Beginning Flutter written by Marco L. Napoli and published by John Wiley & Sons. This book was released on 2019-09-17 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your first app in Flutter—no experience necessary! Beginning Flutter: A Hands-On Guide to App Development is the essential resource for both experienced and novice developers interested in getting started with Flutter—the powerful new mobile software development kit. With Flutter, you can quickly and easily develop beautiful, powerful apps for both Android and iOS, without the need to learn multiple programming languages or juggle more than one code base. This book walks you through the process step by step. In Flutter, you’ll be working with Dart, the programming language of choice for top app developers. Even if you’re just starting out in your development career, you can learn Dart quickly, eliminating the barrier to entry for building apps. This is a more efficient way to develop and maintain cross-platform mobile apps, and this book makes the process even easier with a teach-by-example approach. Focus on providing quality content by eliminating the need to switch between multiple coding languages Learn the ins and outs of Flutter, including all the frameworks, widgets, and tools available to developers Accelerate your app development pace, keeping all the code for your cross-platform app in a single code base Leapfrog barriers to entry to the mobile software market, creating your first app with no experience necessary The Flutter community is growing rapidly and transforming the way Android and iOS apps get made. Beginning Flutter allows you to get on board with the latest app development technology, giving your mobile development career a big head start.

Download or read book The Complete Guide to Personal Training written by Morc Coulson and published by Bloomsbury Publishing. This book was released on 2024-10-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated third edition of the popular Complete Guide to Personal Training with up-to-date content and new exercises. This is the complete reference guide for anyone working as a personal trainer, or studying to become one, with an in-depth look into the role of the trainer in relation to codes of conduct and client care. This comprehensive book contains practical tips and advice for designing a range of exercise programmes for clients. It also focuses on the best ways to sustain a financially successful personal training business and stand out from the crowd. This new third edition includes: - Brand-new illustrated stretches and exercises - Advice on training at home or outdoors - A spotlight on client well-being - Updated government guidelines, statistics and scientific findings - Guidance on adapting exercises for disabled or vulnerable clients - National guidelines for nutrition and weight. This is essential reading for personal trainers in the health and fitness industry and for those teaching or studying for qualifications in this area.

Download or read book Country cooperation strategy guide 2023 written by World Health Organization and published by World Health Organization. This book was released on 2024-05-17 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Music Publishing The Complete Guide written by Steve Winogradsky and published by Alfred Music. This book was released on 2014-05-13 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an attorney with over 30 years of experience in the music industry, Music Publishing: The Complete Guide is the definitive manual on music copyright. Whereas many books on the subject are aimed at artists and songwriters, this book will serve as a thorough guide for industry pros, lawyers, and music business and law students. Subjects covered include copyright; performing rights organizations; mechanical, synchronization, and print licensing; songwriter and composer agreements; publishing administration and foreign sub-publishing; production music libraries; pitching and placement companies; sampling; and much more. The discussion also delves into historical perspective and current trends and revenue opportunities in the evolving digital marketplace. Easy-to-read narratives explain the key points for all of these types of deals. There are many sample agreements included in the book, all annotated in simple terms that explain the often complex contract language. There are also links to copyright and publishing resources, listings of foreign performance and mechanical societies, and anecdotes and case studies from real world incidents. If you're looking for a thorough grounding and go-to reference book on music copyright, not just a quick crash course, your search is over.

Download or read book The Starting Guide written by Sheena Allen and published by . This book was released on 2017-02-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Starting Guide is a three part book that is based around the life and knowledge of entrepreneur, Sheena Allen. Part 1 is about the personal journey of Sheena Allen. Part 2 is a guide on how to develop an app with no coding skills. Part 3 is business 101 tips about mentors, networking, etc.

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Download or read book MDM Fundamentals Security and the Modern Desktop written by Jeremy Moskowitz and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first major book on MDM written by Group Policy and Enterprise Mobility MVP and renowned expert, Jeremy Moskowitz! With Windows 10, organizations can create a consistent set of configurations across the modern enterprise desktop—for PCs, tablets, and phones—through the common Mobile Device Management (MDM) layer. MDM gives organizations a way to configure settings that achieve their administrative intent without exposing every possible setting. One benefit of MDM is that it enables organizations to apply broader privacy, security, and application management settings through lighter and more efficient tools. MDM also allows organizations to target Internet-connected devices to manage policies without using Group Policy (GP) that requires on-premises domain-joined devices. This makes MDM the best choice for devices that are constantly on the go. With Microsoft making this shift to using Mobile Device Management (MDM), a cloud-based policy-management system, IT professionals need to know how to do similar tasks they do with Group Policy, but now using MDM, with its differences and pitfalls. What is MDM (and how is it different than GP) Setup Azure AD and MDM Auto-Enrollment New PC Rollouts and Remote Refreshes: Autopilot and Configuration Designer Enterprise State Roaming and OneDrive Documents Roaming Renowned expert and Microsoft Group Policy and Enterprise Mobility MVP Jeremy Moskowitz teaches you MDM fundamentals, essential troubleshooting techniques, and how to manage your enterprise desktops.

Download or read book Loyalty Programs written by Philip Shelper and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

Download or read book Mastering Shiny written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2021-04-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production