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Download or read book Proceedings of the 1998 Academy of Marketing Science AMS Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Download or read book Encyclopedia of Library and Information Science written by Allen Kent and published by CRC Press. This book was released on 1986-09-23 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."

Download or read book Postponement Strategies in Supply Chain Management written by T. C. Edwin Cheng and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postponement strategy is one of the major supply chain management (SCM) pr- tices that has a discernible impact on rms’ competitive advantage and organi- tional performance. Postponement is a mass customization strategy that captures the advantages of both mass production and mass customization. Recent research studies have identi ed four common postponement strategies, namely pull, logistics, form and price postponement. The former three postponement strategies are linked to production and manufacturing, while the last one is a pure pricing strategy. They aim at balancing the costs and bene ts of mass production and mass customization. Practical examples of postponement can be found in the high-tech industry, food industry and other industries that require high differentiation. However, empirical studies have found that postponement may not be an evident SCM practice compared to the other practices. In addition, postponement has both positive and negative impacts on a supply chain. The advantages include following the JIT principles, reducing end-product inventory, making forecasting easier and pooling risk. The high cost of designing and manufacturing generic components is the main drawback of postponement. Thus, the evaluation of postponement strategy is an important research issue and there have been many qualitative and quantitative models for analyzing postponement under different scenarios.

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Download or read book Proceedings written by Edwin Ellis and published by . This book was released on 1990 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of proceedings of the 1990 National Educational Computing Conference (NECC) provides a record of the state-of-the-art in the use of computing in a variety of educational settings. Special sessions, panels, projects, 153 abstracts, and 44 papers are reported here on subjects including: elementary and secondary educational software, higher education applications, multimedia programs, hypermedia, ethics, computer education administration, interactive video, computer-assisted instruction, engineering, Logo, thinking skills, teacher education, video-based instruction, and networks. Tables and diagrams accompany some of the entries, and each of the papers contains its own list of references. An index of authors and other participants is also included. (DB)

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Download or read book Attention Attitude and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

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