Download or read book Analyzing Word of Mouth in the Web 2 0 for Product Related Marketing Research written by Nina Obbelode and published by GRIN Verlag. This book was released on 2009-11 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, N rtingen University, course: Master s Thesis, language: English, abstract: "When I took office, only high energy physicists had ever heard of what is called the Worldwide Web... Now even my cat has its own page" (Bill Clinton, 1996) Only 20 years ago, mostly big companies had access to the Internet in order to ex-change information for the worldwide production and transfer of financial services. The big change has come with new data based applications and an enlargement of broadband connections in the beginning of the 21th century: It is now possible to provide bigger amounts of data in the Worldwide Web. Nowadays, the Internet is a platform where private users can enter personal contents and information. Blogs and forums have become popular in everyday-life. In Germany, 38% of the 1006 respondents older than 16 years are registered in on-line communities. In the strongest group from 16 to 30 years, even three out of four Internet users are members in those social networks, according to the representative study "Internet 2009- Wer macht was im Worldwide Web" by PriceWaterhouseCoo-pers in Frankfurt (cp. Westfalenblatt, 27 / 28, June 2009, p. 6). Web 2.0 applications have made a change in communication: From the passive one-way communication of the Web 1.0, where users could online read information by experts, to bi-directional communication, where people actively work on the contents of the pages. The Internet has become a social Web: Users with the same interests find each other and discuss everything they think about, for examples about products. Instead of asking friends about their product experiences, they use online communication platforms for the search and the exchange of information. In doing so, a large variety of opinions for every kind of product can be found in the blogs and forums. Analyzing the elec

Download or read book Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Analysis of the article Word of Mouth versus Word of Mouse Speaking about a Brand Connects You to It More Than Writing Does written by Sebastian Köhler and published by GRIN Verlag. This book was released on 2022-03-02 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Passau (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services), course: Bachelorseminar, language: English, abstract: The aim of this paper is to shed light on the various ways in which traditional word of mouth (WOM) and electronic word of motuh (eWOM) influence consumer behaviour in terms of the resulting SBC, brand loyalty, self-enhancement and vice versa. In addition, consumers' subsequent reactions after their behaviour has been influenced by the different ways of communication are portrayed. Accordingly, the classification of the topic in the field of marketing research and the definitions of central terms and concepts are determined in the first step. Then, the paper will provide an overview of the current state of research regarding the topic in chapter three. Subsequently, chapter four demonstrates an in-depth presentation of the article "Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does" written by Hao Shen and Jaideep Sengupta. When discussing the article's main findings in more detail, this study will particularly present its objectives, data basis used, methods, findings and limitations. Finally, it concludes with some reflections on possible implications for practitioners and researchers and will give an outlook toward further research contexts.

Download or read book Handbook of Research on Web 2 0 3 0 and X 0 Technologies Business and Social Applications written by Murugesan, San and published by IGI Global. This book was released on 2009-11-30 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.

Download or read book Analyzing Word of Mouth in the Web 2 0 for Product Related Marketing Research written by Nina Obbelode and published by GRIN Verlag. This book was released on 2009-11-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nürtingen University, course: Master ́s Thesis, language: English, abstract: “When I took office, only high energy physicists had ever heard of what is called the Worldwide Web... Now even my cat has its own page” (Bill Clinton, 1996) Only 20 years ago, mostly big companies had access to the Internet in order to ex-change information for the worldwide production and transfer of financial services. The big change has come with new data based applications and an enlargement of broadband connections in the beginning of the 21th century: It is now possible to provide bigger amounts of data in the Worldwide Web. Nowadays, the Internet is a platform where private users can enter personal contents and information. Blogs and forums have become popular in everyday-life. In Germany, 38% of the 1006 respondents older than 16 years are registered in on-line communities. In the strongest group from 16 to 30 years, even three out of four Internet users are members in those social networks, according to the representative study “Internet 2009- Wer macht was im Worldwide Web” by PriceWaterhouseCoo-pers in Frankfurt (cp. Westfalenblatt, 27 / 28, June 2009, p. 6). Web 2.0 applications have made a change in communication: From the passive one-way communication of the Web 1.0, where users could online read information by experts, to bi-directional communication, where people actively work on the contents of the pages. The Internet has become a social Web: Users with the same interests find each other and discuss everything they think about, for examples about products. Instead of asking friends about their product experiences, they use online communication platforms for the search and the exchange of information. In doing so, a large variety of opinions for every kind of product can be found in the blogs and forums. Analyzing the electronic word of mouth communication is the direct way to customer opinions: “Imagine, you can overhear like a fly on the wall millions of people talking about your company, your marketing concepts, your advertisement and your products- customers, employees, competitors, partners and the media. Imagine further, you could use these news for adapting perfectly on the customers ́ wishes- what you want, how you want it. (..). This and more provide blogs” (Wright, 2006, p. 20). It is important for every company to find out about the customer ́s attitude towards their products. Up to now, companies have conducted classical marketing research surveys, with paper or telephone interviews and focus groups. Classical marketing resea...

Download or read book ePub European Conference on Social Media written by Sue Greener and published by Academic Conferences Limited. This book was released on 2014-11-07 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing Second Version written by Haibin ZHANG and published by Scientific Research Publishing, Inc. USA. This book was released on 2022-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。

Download or read book Digital Human Modeling Applications in Health Safety Ergonomics and Risk Management written by Vincent G. Duffy and published by Springer. This book was released on 2016-07-04 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Digital Human Modelling: Applications in Health, Safety, Ergonomics and Risk Management, DHM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: anthropometry, ergonomics, design and comfort; physiology and anatomy models; motion prediction and recognition; quality and safety in healthcare; design for health; work design and support; modeling human behavior and cognition.

Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book New Opportunities for Sentiment Analysis and Information Processing written by Sharaff, Aakanksha and published by IGI Global. This book was released on 2021-06-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational organizations have begun to realize that sentiment mining plays an important role for decision making and market strategy. The revolutionary growth of digital marketing not only changes the market game, but also brings forth new opportunities for skilled professionals and expertise. Currently, the technologies are rapidly changing, and artificial intelligence (AI) and machine learning are contributing as game-changing technologies. These are not only trending but are also increasingly popular among data scientists and data analysts. New Opportunities for Sentiment Analysis and Information Processing provides interdisciplinary research in information retrieval and sentiment analysis including studies on extracting sentiments from textual data, sentiment visualization-based dimensionality reduction for multiple features, and deep learning-based multi-domain sentiment extraction. The book also optimizes techniques used for sentiment identification and examines applications of sentiment analysis and emotion detection. Covering such topics as communication networks, natural language processing, and semantic analysis, this book is essential for data scientists, data analysts, IT specialists, scientists, researchers, academicians, and students.

Download or read book Handbook of Research on Social Interaction Technologies and Collaboration Software Concepts and Trends written by Dumova, Tatyana and published by IGI Global. This book was released on 2009-07-31 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the origin, structure, purpose, and function of socially interactive technologies known as social software"--Provided by publisher.

Download or read book Trends in Tourist Behavior written by Andrés Artal-Tur and published by Springer. This book was released on 2019-01-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.

Download or read book Information and Communication Technologies in Tourism 2013 written by Lorenzo Cantoni and published by Springer Science & Business Media. This book was released on 2013-11-18 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.

Download or read book Handbook of Research on Social Dimensions of Semantic Technologies and Web Services written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2009-05-31 with total page 1099 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the new technologies of semantic Web, transforming the way we use information and knowledge"--Provided by publisher.

Download or read book ICT as Innovator Between Tourism and Culture written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2021-11-05 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Download or read book Handbook of Research on Digital Media and Advertising User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.