Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Architects of American Air Supremacy written by Dik A. Daso and published by . This book was released on 2002-04-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States Air Force is the most technologically advanced service in the world. Stealth, precision, global range, and space systems are only a few of the hallmarks of the USAF technology. Airborne laser weapons, super-accurate sensors, and hypersonic aircraft are already in the early stages of development. Creations such as these are not the product of stagnant minds or idle hands.It was in 1944 that General of the Army Herny H. "Hap" Arnold established the Army Air Forces (AAF) Scientific Advisory Group (SAG) under the direction of Dr. Theodore von Karman. The SAG meticulously created the first science and technology forecast ever accomplished in military history. The study predicted many of the developments in aviation technology which, today, most Americans take for granted. Some of the more outstanding of these are suipersonic flight, precision weaponry, accurate radr, and the development of intercontinental ballistic missiles (ICBM).In Architects of American Air Supremacy, Dik Daso tells the story of the founding of the scientific and technical base of today's USAF. But this work is much more than simply a history of technology. The SAG was a culminating point reached only after many years of building interpersonal relationships, developing industrial bonds, and tapping the wisdom of America's most influential scientists. In large measure this book reflects the symbiotic nature of the military and the society which it serves. This book is an introduction to the very nature of the USAF - a service founded in aviation science and technology and built by great commanders, innovators, and dedicated men and women in the serivce of their nation.Ronald R. FoglemanGeneral, United States Air ForceChief of Staff
Download or read book Wings on My Sleeve written by Eric Brown and published by Weidenfeld & Nicolson. This book was released on 2008-09-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The autobiography of one of the greatest pilots in history. In 1939 Eric Brown was on a University of Edinburgh exchange course in Germany, and the first he knew of the war was when the Gestapo came to arrest him. They released him, not realising he was a pilot in the RAF volunteer reserve: and the rest is history. Eric Brown joined the Fleet Air Arm and went on to be the greatest test pilot in history, flying more different aircraft types than anyone else. During his lifetime he made a record-breaking 2,407 aircraft carrier landings and survived eleven plane crashes. One of Britain's few German-speaking airmen, he went to Germany in 1945 to test the Nazi jets, interviewing (among others) Hermann Goering and Hanna Reitsch. He flew the suicidally dangerous Me 163 rocket plane, and tested the first British jets. WINGS ON MY SLEEVE is 'Winkle' Brown's incredible story.
Download or read book The Flagellants written by Carlene Hatcher Polite and published by Macmillan. This book was released on 1967 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Flagellants is the story of the romantic relationship between Ideal and Jimson. After a brief prologue establishing Ideal's childhood connection to a black community called "the Bottom," the novel unfolds as a series of arguments between the couple, representing the historical gender conflicts between black men and women."--eNotes.
Download or read book She Sparrow written by Ted Zahrfeld and published by Tedz Literary Services. This book was released on 2017-10-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Antifascisms written by David Ward and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Download or read book Technical Intelligence Supplement written by Xuesen Qian and published by . This book was released on 1946 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wings of Democracy written by Jeffery S. Underwood and published by Texas A&M University Press. This book was released on 1991 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The air force made a huge impact on the events of World War II, but this new force of men and machines did not simply appear out of the blue. There was a long history leading up to the use of air power in military campaigns. When Franklin D. Roosevelt entered the White House in 1933, the leaders of the Army Air Corps wanted to force him, Congress, and the Army General Staff to create an independent air force. Using Billy Mitchell's tactics of public confrontation, exploitation of the air corps's poor condition, and unproven claims about air power, these officers only antagonized the people who could grant them independence. After the air corps failed to carry the air mail in 1934, a number of air corps officers started a concerted effort to promote themselves as "team players" who had given up the caustic, separatist attitudes of Mitchell. By the beginning of World War II, they had convinced Roosevelt, Congress, and the General Staff of the air corps's efficiency, as evidenced by Roosevelt's air corps expansion programs and the army's war plans. After the war in Europe substantiated many of the claims about air power, especially the ability of land-based airplanes to force unprotected naval forces to withdraw, Roosevelt and his military advisors placed increasing emphasis on the role of the air corps. Jeffery S. Underwood's book moves away from the traditional studies of air power. By examining how the leading officers in the air corps developed political skills and used them to win the trust and support of their superiors, it shows that the political and military leaders of the United States were not suddenly forced to accept the importance of air power by the war in Europe. Rather, they had already been awakened to the potential of air power by the efforts of politically astute air corps officers.
Download or read book Type Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UNIVERSAL MAN written by GORN MICHAEL H and published by Smithsonian Books (DC). This book was released on 1992-07-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schriever (USAF, ret.), the father of the USAF ballistic missile program; and Dr. William Pickering, former director of the Jet Propulsion Laboratory
Download or read book Carl A Spaatz and the Air War in Europe written by Richard G. Davis and published by Department of the Air Force. This book was released on 1993 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first detailed review of Carl A. Spaatz as a commander. Examines how the highest ranking U.S. airman in the European Theater of Operations of World War II viewed the war, worked with the British, and wielded the formidable air power at his disposal. Identifies specifically those aspects of his leadership that proved indispensable to the Allied Victory over Nazi Germany. Chapters: Carrying the Flame: From West Point to London, 1891-1942; Tempering the Blade: The North African Campaign, 1942-1943; Mediterranean Interlude: From Pantelleria to London, 1943; The Point of the Blade: Strategic Bombing and the Cross-Channel Invasion, 1944; and The Mortal Blow: From Normandy to Berlin, 1944-1945. Maps, charts and b & w photos.
Download or read book The Wind and Beyond written by Theodore Von Kármán and published by Boston : Little, Brown. This book was released on 1967 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hap Arnold Architect of American Air Power written by Flint O. DuPre and published by . This book was released on 1972 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of General Henry Harley Arnold who was instrumental in the development of the United States Air Force.
Download or read book Ideas and Weapons written by Irving Brinton Holley and published by . This book was released on 1953 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grave Bound written by T. R. Graves and published by Createspace Independent Publishing Platform. This book was released on 2013-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emily Riddle has lived her entire life inside a patriarchal commune led by her father. There are many rules, but the most important one, 'keep it in the commune', is the most difficult for her to follow... especially since the only people willing to champion her cause live on the outside. When Emily learns her father has promised her to Lorenzo, a perverted man who has plans for her that extend well beyond marriage and kids, she rebels. Regardless of the consequences, she refuses to marry someone who'd rather beat her than caress her. A day of hooky that starts out as a tiny act of defiance - sneaking out of the commune for a swim - turns into a day filled with hope. After spending time with Levi, a man camping near the lake, she finds what true romance looks like and catches a glimpse into a future that's filled with love and admiration rather than hate and submission. That tiny peek is enough to change the course of Emily's existence and makes it nearly impossible for her to go back to the commune and pretend she'll ever be able to tolerate the life chosen for her instead of the life she longs for. One that includes Levi. Fighting to escape the commune, its leaders, and her fiancé proves to be more dangerous than Emily expected. The secrets she knows, as the leader's daughter, will either follow her to the grave or send her - and Levi - there.
Download or read book Analytical and Experimental Study of Flow Phenomena in Noncavitating Rocket Pump Inducers written by B. Lakshminarayana and published by . This book was released on 1981 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
