Download or read book Analysis of HelloFresh s internationalization strategy written by and published by GRIN Verlag. This book was released on 2021-06-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,7, Reutlingen University, course: Trends in International Management, language: English, abstract: Healthier living, more time for the family, the constant walk to the supermarket and the consideration of which dish to cook are thoughts that move people more and more. The German company HelloFresh promises to solve all these challenges. Three meals per week, meat dishes for 2 persons with start date next week, all that is missing now is to place the order and the meals are organized. This is just one of the many possibilities that the company offers the customer. The aim of the following work is to present and critically examine HelloFresh's business model and the applied internationalization strategy. On the basis the restriction to the largest market in the USA and the recent expansion goal Sweden, is to be represented like the performance in view of the enterprise strategy is and whether the enterprise can grow on the basis this strategy further. Starting with the company's history, its goals and values and the transition to financial development and situation, the company will be presented in general. The central international market will then be examined in an introductory section. Afterwards the work focuses on the interactions of the company in the USA and Sweden. For this purpose, the individual markets will be examined in more detail. In chapter 3 the business model is described based on its core competencies and critically examined in the relevant markets with the help of a SWOT analysis. The elaboration that has progressed up to this point of the paper serves as the final analysis of the internationalization strategy. The analysis procedure according to Porter is used to weigh up how the management deals with the individual factors and embeds them in the internationalization strategy.

Download or read book The Changing Strategies of International Business written by Agnieszka Chidlow and published by Springer. This book was released on 2019-01-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bluebird written by Sharon Cameron and published by Scholastic Inc.. This book was released on 2021-10-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of Reese's Book Club YA Pick The Light in Hidden Places, Sharon Cameron, delivers an emotionally gripping and utterly immersive thriller, perfect for fans of Ruta Sepetys's Salt to the Sea. In 1946, Eva leaves behind the rubble of Berlin for the streets of New York City, stepping from the fiery aftermath of one war into another, far colder one, where power is more important than principles, and lies are more plentiful than the truth. Eva holds the key to a deadly secret: Project Bluebird -- a horrific experiment of the concentration camps, capable of tipping the balance of world power. Both the Americans and the Soviets want Bluebird, and it is something that neither should ever be allowed to possess. But Eva hasn't come to America for secrets or power. She hasn't even come for a new life. She has come to America for one thing: justice. And the Nazi that has escaped its net. Critically acclaimed author of The Light in Hidden Places Sharon Cameron weaves a taut and affecting thriller ripe with intrigue and romance in this alternately chilling and poignant portrait of the personal betrayals, terrifying injustices, and deadly secrets that seethe beneath the surface in the aftermath of World War II.

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Download or read book The Light in Hidden Places written by Sharon Cameron and published by Scholastic Inc.. This book was released on 2020-03-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary story of Stefania Podgorska, a Polish teenager who chose bravery and humanity by hiding thirteen Jews in her attic during WWII, from #1 New York Times bestselling author Sharon Cameron - now a Reese's Book Club YA Pick! One knock at the door, and Stefania has a choice to make... It is 1943, and for four years, sixteen-year-old Stefania has been working for the Diamant family in their grocery store in Przemysl, Poland, singing her way into their lives and hearts. She has even made a promise to one of their sons, Izio -- a betrothal they must keep secret since she is Catholic and the Diamants are Jewish. But everything changes when the German army invades Przemysl. The Diamants are forced into the ghetto, and Stefania is alone in an occupied city, the only one left to care for Helena, her six-year-old sister. And then comes the knock at the door. Izio's brother Max has jumped from the train headed to a death camp. Stefania and Helena make the extraordinary decision to hide Max, and eventually twelve more Jews. Then they must wait, every day, for the next knock at the door, the one that will mean death. When the knock finally comes, it is two Nazi officers, requisitioning Stefania's house for the German army. With two Nazis below, thirteen hidden Jews above, and a little sister by her side, Stefania has one more excruciating choice to make. This remarkable tale of courage and humanity, based on a true story, is now a Reese's Book Club YA Pick!

Download or read book Climate Action Guide written by Ferry Heilemann and published by Murmann Publishers GmbH. This book was released on 2021-12-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drought, forest fires, and melting ice caps: the climate crisis is an existential threat to human life on Earth. The Paris Climate Agreement shows that the actions of governments alone will not be enough to prevent a climate catastrophe. For Ferry Heilemann, digital entrepreneur and founder of the Leaders for Climate Action initiative, one thing is therefore very clear: businesspeople need to do their bit to contribute towards global climate protection. How can a business measure its own carbon footprint? How can CO2 emissions be reduced in the shortest time possible? What specific steps are required to achieve this? And how can effective alliances be built up between businesses and their surroundings? With the aid of precise checklists, recommendations for practical action, and background knowledge, the Climate Action Guide shows how businesses can implement straightforward measures and make an important contribution to the protection of our planet – in the process also making themselves future-proof. The first action guide for businesses which want to take practical action to protect the climate.

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

Download or read book The Keystone Advantage written by Marco Iansiti and published by Harvard Business Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.

Download or read book Phantom Ex Machina written by Anshuman Khare and published by Springer. This book was released on 2016-10-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Download or read book Supply Chain Metrics that Matter written by Lora M. Cecere and published by John Wiley & Sons. This book was released on 2014-12-22 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Conquer the Effective Frontier and Drive Improved Value in Global Operations Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate performance. One cannot snap their fingers and deliver supply chain success. It happens over the course of many years. It is measured in inches not miles. In this book, the author evaluates the progress of over a hundred companies over the period of 2006-2013. Success drives value. The effective supply chain makes a difference in winning a war, saving a patient, and driving commerce; but it also makes a difference in a community having clean air, potable water, and a standard of living. Mistakes are hard to overcome. Supply Chain Metrics that Matter tells this story. The book links corporate financials to supply chain maturity. In the book, the author analyzes which metrics matter. The author Lora M. Cecere is a supply chain researcher as well as an authority in supply chain technology. She helps companies gain first mover advantage. In the book, Cecere provides concrete, actionable steps to align and balance the supply chain to drive value. The book explores the crossover between supply chain efficiency and financial growth with topics such as: Outlining the metrics that matter, the metrics that don't Progress in industry sub-segment in improving inventory, cash, productivity and margin The management techniques that improve performance Sharing insights on how metrics change as the supply chain matures The roadmap to improve performance. Today, supply chains are global and dynamic. They are rapidly evolving. Companies that constantly seek out new solutions and opportunities for improvement drive differentiation. In a market where growth is stalled and many companies are stuck in driving supply chain performance, this book provides a clear, concise framework for a more modern, effective supply chain.

Download or read book HelloFresh Recipes that Work written by Patrick Drake and published by Hachette UK. This book was released on 2018-04-03 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: **FREE SAMPLER** Started back in 2012, HelloFresh is the world's leading recipe kit service. Each week their customers receive delicious recipes, recipe cards and all the fresh ingredients to cook them from scratch, straight to their door. In their debut cookbook, Head Chef and HelloFresh Co-Founder Patrick Drake will share the all-time top 100 recipes and techniques, as tested by millions of customers. Whether you're a beginner who likes clear instructions, or a seasoned cooked looking for quick mid-week inspiration, Recipes That Work is the simplest way to get delicious dinners on the table in around 30 minutes. These recipes require minimal effort and no complicated techniques. Impress friends and family with tasty, nutritious dishes such as Roasted Honey Feta with Crispy Sweet Potatoes, Super Mexican Shepherd's Pie, and HelloFresh's famous Prawn and Prosciutto Linguine. This is not a cookbook that will just look pretty on a shelf, but one that will become the most reliable, sauce-spattered, page-folded, go-to book in your kitchen. The book will feature: - 100 delicious HelloFresh customer-approved recipes and techniques with step-by-step photography - Extensive vegetarian options - Key techniques for easier cooking - Tips on equipping your kitchen on a budget - A list of store-cupboard essentials - Quick recipes for post-work suppers, most ready in under 30 minutes **We hope that you enjoy this free sampler.**

Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Download or read book WHU Otto Beisheim School of Management written by Klaus Brockhoff and published by tredition. This book was released on 2021-02-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a personal desire to leave a lasting mark and criticism of the German university system lead to the establishment of an internationally renowned institution of higher education? Klaus Brockhoff provides the answer to this question by accurately tracing the detailed 35-year history of WHU – Otto Beisheim School of Management – and highlighting all of its highs and lows in the process. Despite the challenges associated with founding and operating an institution of higher education, it was always and will continue to be the remarkable spirit of the donor, university administration members, employees as well as students, alumni and sponsors that make a decisive contribution to the overall success of WHU. At the same time, the history of WHU may also serve as an example for other universities wanting to position themselves successfully amid international competition that is becoming increasingly dynamic. Ever since the establishment of WHU, Professor Dr. Dr. h. c. Klaus Brockhoff has been monitoring the institution's evolution, served as its dean for five years and then went on to be part of the foundation's Executive Board for 13 years. His presentation relies on a comprehensive document analysis in addition to personal conversations with numerous contemporary witnesses and members of WHU. The Beisheim foundations in Switzerland and Germany remain committed to promoting the philanthropic legacy of Otto Beisheim, one of the co-founders of Metro. At the same time, both foundations are the primary sponsors of WHU, which has borne the name of the entrepreneur – Otto Beisheim School of Management – ever since he demonstrated such impressive personal commitment in 1993. The Beisheim foundations are the editors of this publication, which will also be published in German.

Download or read book Viral Loop written by Adam L. Penenberg and published by Hachette Books. This book was released on 2009-10-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Download or read book ebook Managing Operations Across the Supply Chain written by Swink and published by McGraw Hill. This book was released on 2016-09-16 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: ebook: Managing Operations Across the Supply Chain