Download or read book Analysis of Event Management in Prague Hotels written by and published by Stella Kulumbegova. This book was released on 2017 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prague is one of the attractive cities in Europe, due to its rich history and delightful cuisine. Due to this, many travelers visit Prague for holidays or on a business purpose. Czech Republic attracts foreigners, by the cheap alcohol and attractive weather. As the research shown, people in the Czech Republic, are not willing to organize many events, not because it cost too much, but because people do not like to waste their money for that kind of things. If, they do so, they do it for a purpose. On the other hand, foreigners, especially the UK and U.S. citizens are most likely to visit Prague and organize their events.

Download or read book Marketing for Tourism Hospitality Events written by Simon Hudson and published by SAGE Publications Limited. This book was released on 2023-12-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

Download or read book Risk Analysis and Management Trends Challenges and Emerging Issues written by Ales Bernatik and published by CRC Press. This book was released on 2017-06-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects the papers presented at the 6th International Conference on Risk Analysis and Crisis Response (RACR-2017) held in Ostrava/Prague, Czech Republic, on June 5-9, 2017, organized by VSB-Technical University of Ostrava, Czech Republic. The overall theme of the sixth international conference on risk analysis and crisis response is Risk Analysis and Management – Trends, Challenges and Emerging Issues, highlighting science and technology to improve risk analysis capabilities and to optimize crisis response strategy. This book contains primarily research articles of risk issues. Underlying topics include natural hazards and major (chemical) accidents prevention, disaster risk reduction and society resilience, information and communication technologies safety and cybersecurity, modern trends in crisis management, energy and resources security, critical infrastructure, nanotechnology safety and others. All topics include aspects of multidisciplinarity and complexity of safety in education and research. The book should be valuable to professors, engineers, officials, businessmen and graduate students in risk analysis and risk management. About the book series Communications in Cybernetics, Systems Science and Engineering - Proceedings (CCSSEP) is a cross-disciplinary book series devoted to theoretical and applied research contributions, that cater to a rapidly growing worldwide interest in a cybernetic and systemic methodology with an ever-increasing capacity to deal with new challenges in a way that traditional science cannot. The series aims to become a comprehensive reference work on and guide to developments within the field and strategies required for better implementation of advances, with a view to environmental protection and sustainable social and economic development. The CCSSE series targets all working in theoretical and applied fields of cybernetics, systems science and engineering, e.g. academics, researchers and consultants, computer and information scientists, development and systems engineers, mathematicians, management cyberneticists and systemists, medical scientists, and intelligent and manufacturing engineers in industry, as well as leading decision- and policy-makers. Series editor: Jeffrey ‘Yi-Lin’ Forrest

Download or read book ECKM 2017 18th European Conference on Knowledge Management written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.

Download or read book IIEPassport Short term Study Abroad written by and published by . This book was released on 2008 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed listings of more than 4,100 programs sponsored by U.S. and foreign universities, language schools, and a wide variety of other organizations.

Download or read book Management Science in Hospitality and Tourism written by Muzaffer Uysal and published by CRC Press. This book was released on 2017-03-03 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

Download or read book Proceedings of IAC 2024 in Prague written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2024-03-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: - Teaching, Learning and E-learning (IAC-TLEl) - Management, Economics and Marketing (IAC-MEM)

Download or read book Tourism Management Marketing and Development written by Marcello M. Mariani and published by Springer. This book was released on 2016-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Download or read book Marketing Destinations and Venues for Conferences Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Download or read book The Market for Travel and Tourism in Eastern Europe written by and published by . This book was released on 2000 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing and Human Resource Management in the Hotel Industry written by Christoph Müller and published by GRIN Verlag. This book was released on 2017-02-15 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.

Download or read book Policy Analysis in the Czech Republic written by Veselý, Arnošt and published by Policy Press. This book was released on 2018-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy Analysis in the Czech Republic is a vital addition to the International Library of Policy Analysis series. It is not only the first comprehensive overview of the historical development and current state of policy analysis in the Czech Republic, but also in the post-communist Central and Eastern European region. As such, it provides a unique picture of policy analysis that in many respects profoundly differs from 'Western' policy analysis textbooks. Written by leading experts in the field – including practitioners – it outlines the historical development of policy analysis, identifies its role in academic education and research, and examines its varying styles and methods. This unique book offers indispensable reading for researchers, policy makers and students.

Download or read book A Practical Guide to Event Promotion written by Nigel Jackson and published by Taylor & Francis. This book was released on 2017-07-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Download or read book Technology Application in Tourism Fairs Festivals and Events in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Download or read book Advances in Tourism Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2020-11-19 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Download or read book Coden for Periodical Titles written by Wyandotte-ASTM Punched Card Project and published by . This book was released on 1968 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: