Download or read book An Investigation of Promotional Events and Other Factors that Affect the Attendance on Sporting Events written by Jung Heon Kim and published by . This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Factors Affecting Attendance at Commercial Sporting Events written by Matt Rimmer and published by . This book was released on 1995 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategies in Sports Marketing Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Download or read book An Examination of Factors Related to Consumer Behavior Influencing Attendance at Professional Sporting Events written by Frederick E. Green and published by . This book was released on 1995 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2013-08-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it’s a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation. Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues. This text also includes learning activities that challenge students to assess existing events and consider how they might manage these events differently based on information from the chapter. Numerous checklists, templates, and worksheets throughout the text demonstrate a variety of tools for successful planning and implementation of events. The accompanying instructor guide offers detailed suggestions on incorporating the text into a combined facilities and events course as well as activities and guidelines for implementing a semester-long event management project. Managing Sport Events prepares students to enter the field with the conceptual skills to immediately engage in event production and evaluation. It also offers current industry professionals a reliable reference and professional development resource. Readers will find a comprehensive discussion of what it takes to produce a successful event: • Event conception and development • Key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management • Key operational areas, including services, logistics, and on-site management • Postevent duties and considerations Managing Sport Events integrates the traditional business segments of sport management with the unique requirements of event management. From a local youth soccer tournament to the Olympic Games, Managing Sport Events is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at the high school, college, amateur, minor league, professional, and international levels.

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Download or read book Sport Marketing Strategies Through the Analysis of Sport Consumer Behavior and Factors Influencing Attendance written by Jeoung Hak Lee and published by . This book was released on 2000 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Examination of Factors Related to Consumer Behavior Influencing Attendance at Professional Sporting Events written by Frederick Eugene Green and published by . This book was released on 2003 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Travelling to and Attending Major Sporting Events written by Laura J. Donohoe and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The global growth of sport and major sporting events as tourism and mass entertainment in both single and multi sport formats has prompted the desire for a greater understanding of event attendees and the implications of their motivations and decisions to travel and attend major sporting events. However, research into major sporting events has generally focused on the Olympic Games and/or attendance of a single major sporting event. Currently, the major sporting event community sees the value of measuring the economic impact of major sporting events but do not understand the decisions taken by individuals that travel to and attend major sporting events due to the lack of research in the area. Thus, more robust and comprehensive research needs to be carried out to improve the understanding of individuals that travel to and attend a range of major sporting events. The purpose of this research was to develop a better understanding of the total spend and trip duration decisions of individuals that travel to and attend major sporting events with commercial companies. The research used a positivist quantitative strategy to empirically assess research questions surrounding repeat major sporting event attendance, motivations for major sporting event attendance, variables affecting total spending and trip duration decisions and relationships the between motivations, trip duration and total spending, and to econometrically model findings. Independent variables for analysis were identified through a review of literature, which informed the construction of both a conceptual model and online survey focusing on demographics, event related motivations, major sporting event profile and sporting involvement. Variable-based data collected from individual respondents on nine different major sporting events then underwent a two stage descriptive and statistical analysis. The descriptive analysis consisted of a quantitative breakdown of survey results and the statistical analysis allowed the data to be econometrically modeled and assessed through regression analysis. The research provided significant findings towards understanding the decisions taken by individuals that travel to and attend major sporting events and in doing so led to a greater understanding of total spend and trip duration decisions. Findings indicated that the demographic variables and event related motivations determined total spend decisions whilst demographic variables, event related motivations and major sporting event profile variables determined trip duration decisions. Directly implicated in these findings were relevant key variables for commercial companies to consider in the packaging and sale of major event sport travel to an existing and committed customer base. Furthermore, the results can be extended and applied to populations within a broader sport event community such as managers, planners and evaluators to enhance the economic impact of major sporting events through a better understanding of event attendees.

Download or read book Fan Motivation for Attendance to Men s Division I College Soccer Matches written by Stephanie Withey and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Fan attendance rates are a vital part to college athletics. With most athletic programs already losing money for universities, the recent decline in attendance rates has added further stress to budgets (Fulks, 2010). Most of the research on sports fans examines the socio-motivational and psychological motivations for attending games. Fan research has primarily focused on English soccer and American baseball, with little focus being placed on college soccer. While sports like college soccer do not generate enough revenue to sustain themselves, athletic departments still need to maintain positive attendance numbers at these events. Non-revenue sports provide free publicity and advertisement for universities which is one reason why colleges increased their contribution to athletics by 28% in 2009 (Drape & Thomas, 2010).This creates a need to understand college soccer fans. This study will look at nine Clemson men's soccer matches using a one way analysis of variance for different psychological and physical variables that influence a fan's attendance. This process will help identify what aspects have an impact on live-match attendance and will further explain the fluctuation in attendance numbers. The study uses a multiple methods approach to gather information about a fan's opinions on different variables. The survey expands upon observable motivations by examining the fan's opinion on each element (quality, escape, boredom/avoidance, social, entertainment, sport atmosphere, game data, game players, and game weather). This expansion further develops the understanding of what influences a fans attendance to games by looking at what fans indicate determines their attendance and what actually occurs during the course of a season. The second part of the survey examines social influences and other motivations that cannot be observed: quality of the game, escape, boredom avoidance, social, entertainment, and sport atmosphere. The survey was compared to the six physical variables: weather, opponent, team record, giveaways/promotions, weekday and time of the event. This process helped identify what aspects had an impact on live-match attendance and further explain the fluctuation in attendance numbers. The study revealed that different age groups, gender, and relationship to the university had significant difference as far as their motivation to attend live matches. The results of this study noticed a significant influence when examining the age of the participant, gender, and their relationship to the university (whether they were an active part of the institution) in relation to the nine game variables: quality, escape, boredom/avoidance, social, entertainment, sport atmosphere, game data, game players, and game weather. By understanding the impact of these game variables on the three demographic groups (age, gender, and active member), universities can better account for the rise and fall of fan attendance and institute different strategies to overcome these fluctuations.

Download or read book Factors Influencing Student Attendance at Intercollegiate Athletic Events written by Jong Geon Lim and published by . This book was released on 2014 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to explore the factors that may influence students' motivation or choice to attend their institution's intercollegiate athletic events and also to relate the lived experiences of administrators of athletic programs at a university in Korea. The research design included both quantitative and qualitative approaches. A survey questionnaire was administered at five athletic events during the fall semester 2013 with a total of 164 completed questionnaires returned and used as quantitative data for this study. In addition, interviews with six individuals who are engaged in athletics, which include an athletic director, an assistant director, a director of public relations, and three administrative assistants in the athletic department, were conducted for the qualitative data. The following questions guided the research: (a) what factors motivate students to attend intercollegiate athletic events, (b) how do students perceive the goal of intercollegiate athletics, and (c) what challenges do athletic administrators believe to influence student attendance. The principal component analysis was performed on the 22 individual items of factors and this yielded a six factor solution which corresponds to the number of factor categories initially generated (i.e. Competitive Factor, Facility Factor, Entertainment Factor, Social Factor, Identification Factor, and Promotional Factor). Based on the survey, the highest ranked category was facility factor which included location convenience, cleanliness of stadium, condition of stadium, and accessibility while promotional factor, which included free admittance and amount of advertising, was the least important category among the six factors. According to the interviews, the challenges which interviewees perceive to influence student attendance were weak public relations, small budget, lack of facilities, limited number of media sources, and imbalanced favor in athletics. Recommendations based on the findings and suggestions for future research were presented later in the study.

Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

Download or read book The Dynamic Competitive Balance Ratio as a New Method of Understanding Competitive Balance and Fan Attendance written by Nicholas M. Watanabe and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The theoretical premise of this research can be traced back to seminal studies of economist0́9s Simon Rottenberg (1956) and Walter Neale (1964), who both noted the importance of uncertainty of outcome in attracting spectators to live sporting events. In examining the economics of sport leagues, both researchers came upon this 0́the uncertainty of outcome hypothesis0́+ (UOH), which is the general premise that fans would rather see a contest in which teams are evenly paired with one another in terms of talent and strength. Stemming from the UOH, came the idea of competitive balance, the concept that there is a relative level of equality in on-field strength between teams in a league (Forrest & Simmons, 2002). Key questions which arise from this literature include: 0́In what manner can competitive balance be measured?0́+ and 0́Is competitive balance a significant factor in determining fan attendance at sporting events?0́+ In order to tackle these issues, along with the prior stated research questions, this dissertation research uses a two-fold approach to investigating competitive balance. Within the literature on competitive balance, there are a great number of metrics which have been developed, however researchers remain divided among which metric(s) are the best. With this in mind, this dissertation approaches this problem by the creation of a new competitive balance metric, the Dynamic Competitive Balance Ratio (DCBR). This metric, which is evolved from prior metrics (Humphreys, 2002), is special in that it allows for a different measure for each team in every time period, and its length can be adjusted for any time period larger than a single season. Thus, through the creation of this metric, this dissertation research attempts to further the competitive balance research through the creation of a new metric in order to correct for several existing issues among current competitive balance metrics. In the second part of this dissertation, the DCBR is included as part of an economic demand model to estimate fan demand for attending MLB games from 1980 till the present. In order to do this, a regression model is utilized to estimate results from the panel data set, with proper econometric corrections made to take into account a variety of issues which may arise such as: heteroskedasticity, autocorrelation, the use of fixed or random effects, and so forth. Because of the lack of demand studies in sport which have employed a competitive balance metric as part of the model, through construction and estimation of results, this dissertation provides an important extension of the theoretical understanding of competitive balance by giving further evidence of what effect competitive balance has on a consumer0́9s choice to attend sporting events. Analysis of the estimated results also provide a more robust picture of the factors which attract (or deter) consumers from choosing to attend MLB games in person, which in turn presents better information for sport managers to understand why fans come to sporting events. Such findings can be directly translated into better decision making in sport management, by informing administrators, owners, and managers as to what factors attract fans to sporting events, as well as the importance of having competitive balance in these sport leagues. It is thus, that this research examines the significance of competitive balance from a variety of levels. From this, it is evidenced that this dissertation research presents a number of contributions, in terms of theoretical knowledge, empirical understanding, as well as practical application of competitive balance and the demand for attendance at sporting events, and thus providing an overall improvement of sport for fans, owners, managers, and other related stakeholders.

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Download or read book Globalized Sport Management in Diverse Cultural Contexts written by James J. Zhang and published by Routledge. This book was released on 2019-04-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context. Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation. Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.