Download or read book An Illustrated History of Athearn Advertising written by Tim Blaisdell and published by Page Publishing Inc. This book was released on 2023-12-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of Athearn Trains models has been very well-documented in several books over the years, even since its quite early days. In this work, the progression of the company's advertising is likewise well-documented. Since 1947, there have literally been thousands of pages of advertising presented to magazine readers. The Illustrated History of Athearn Advertising brings out the many styles of ads, the most colorful, and likely some of the best brought to the attention of model railroaders everywhere. This work is the result of years of scouring the many ads printed in many model railroading magazines since the founding of Athearn Trains. The selected pages of advertising shown in these pages share the many messages detailing the virtues of Athearn models and in many cases follows the pricing of their models over the years. The very first work documenting Athearn advertising from the very beginning through the company's seventieth anniversary, this book is a must-have for all model railroaders for deeper insight into the history of Athearn advertising, and the company itself.
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ask the Man Who Owns One written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Download or read book Information Sources in Advertising History written by Richard Pollay and published by Greenwood. This book was released on 1979-07-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising written by and published by . This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by Good Press. This book was released on 2023-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A History of Advertising from the Earliest Times" by Henry Sampson. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by Nabu Press. This book was released on 2014-03-12 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Download or read book A History of Advertising written by Stephane Pincas and published by . This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History and Development of Advertising written by Frank Presbrey and published by . This book was released on 1929 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising from the Earliest Times Illustrated by Anecdotes Curious Specimens and Biographical Notes written by Henry Sampson and published by . This book was released on 2017-08-19 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by Scholar's Choice. This book was released on 2015-02-08 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book A History of Advertising written by Henry Sampson and published by BoD – Books on Demand. This book was released on 2023-09-27 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1874.
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 2020-04-22 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of the original artefact. Generally these books are created from careful scans of the original. This allows us to preserve the book accurately and present it in the way the author intended. Since the original versions are generally quite old, there may occasionally be certain imperfections within these reproductions. We're happy to make these classics available again for future generations to enjoy!
Download or read book A History of Advertising From the Earliest Times written by Henry Sampson and published by . This book was released on 2016-06-19 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from A History of Advertising From the Earliest Times: Illustrated by Anecdotes, Curious Specimens, and Biographical Notes In presenting the following humble attempt at history-writing to the reader, I am selfish enough to admit a preference for his tender mercy rather than for his critical judgment. I would ask him to remember that there are many almost insurmountable difficulties to be faced in the accomplishment of a work like this, and a narrowed space adds to rather than diminishes from their antagonistic power. When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the chaise of incompleteness may still be brought against the book. But I also feel that if I had extended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
