Download or read book An Exploration of the Shopping Experience written by Juliana Fung and published by . This book was released on 2010 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recreational shopping has long been of interest to business academics and practitioners, but research on it has been underdeveloped in the leisure field. Although the leisure literature and business literature represent distinct perspectives, there appears to be many significant parallels between recreational shopping and leisure. The purpose of this study was to examine the intrinsic meanings of shopping; to explore the experiential aspects of the recreational shopping experience (including the influences of the retail environment on individuals who regularly engage in recreational shopping). This study took place in Toronto, Ontario. The sample included five female self-proclaimed recreational shoppers. The researcher accompanied each participant on a shopping excursion which took place at a shopping mall selected by the participant. Data were collected through three qualitative methods. First, participant observation involved the researcher walking alongside the participant as she shopped. Following the shopping session, the researcher conducted an in-depth face-to-face interview with each participant; the interview was guided by a set of open-ended questions. In addition, this study utilized photo-elicitation in which the participants were asked to photograph 'anything' that made an impression during their visit to the mall. The photographs offered tangible illustrations of shopping experiences and were used as a catalyst for discussion during the interviews. The data was analyzed using Grounded Theory coding which lead to the identification of two main themes and six respective subthemes. The emergent themes are all connected to the key idea that shoppers are motivated by their expectations and desires when they partake in the recreational shopping activity. Shopping offers numerous opportunities that provide immediate hedonic pleasure as well as intrinsic rewards. Such opportunities often include, the 'before and after' phases of experiences of acquisition and unexpected discoveries, the positive interactions which occur both inside and outside a retail environment, and lastly, the individual's use of shopping as a means of self-expression and a tool to manage their self image. Satisfaction, spontaneity, familiarity, mastery, accomplishment, and feelings of escape were all present in these shopping experiences. The findings also described the role of shopping malls as a leisure space and as facilitators of recreational shopping activities. Furthermore, this study demonstrated that shopping can offer a profound leisure experience for many people and the activity should not only be researched in terms of just 'recreational shopping' or 'utilitarian shopping.' Rather, the findings indicate several overlaps between the two types of shopping and further research is needed to more fully understand the complexities of the activity.

Download or read book An Exploration of Leisure Shopping in Retail Store Environments written by and published by . This book was released on 2013 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Download or read book Everyday Shopping written by Melissa G. Ocepek and published by . This book was released on 2016 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of everyday information behavior addresses how individuals interact with information in their everyday life. Previous research in the field has largely ignored the banal and quotidian portion of everyday life that scholars of the critical and cultural theory of the everyday emphasize. This dissertation seeks to enhance the scholarly knowledge of everyday information behavior by demonstrating that critical and cultural theory offers concepts and theories that enable the field to more thoroughly explore the everyday. Through two empirical studies using qualitative methods inspired by institutional ethnography, this dissertation shows how everyday information scholars can investigate the mundane everyday activity of grocery shopping to gain a deeper understanding of the information behaviors involved. The first empirical study addresses the nurturer persona, a concept based on the role of the food provider. The second empirical study addresses the creative persona, a concept based on the creativity a recreational grocery shopper can enact in the grocery store. The data from the empirical studies is analyzed using three different perspectives (grocery shopping perspective, information behavior perspective, and critical and cultural theory perspective) drawn from distinct but related research literatures to highlight the complexity of grocery shoppers’ information behavior. The findings from the grocery shopping perspective show a strong presence of the nurturer and creative personas that impact a grocery shoppers’ experience in the grocery store. The findings from the information behavior perspective show the process of grocery shopping as information-rich and consisting of many different information behaviors. They also show how aspects of the nurturer and creative personas influence the information behaviors of grocery shopping. Finally, the findings from the critical and cultural theory perspective show that grocery shopping engages in an intensive and active way in ‘everyday’ information behavior. This finding is demonstrated through concepts developed by combining critical and cultural theory with concepts and concerns from everyday information behavior research.

Download or read book Experience Marketing written by Bernd Schmitt and published by Now Publishers Inc. This book was released on 2011 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.

Download or read book Measuring Customer Experience written by Philipp Klaus and published by Springer. This book was released on 2014-11-19 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Download or read book The Dream Experience written by Milton Kramer and published by Routledge. This book was released on 2013-08-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the mental health professional a systematic scientific basis for understanding the dream as a psychological event. Based on extensive research, the book is an illuminating description of dreaming for dreamers, therapists and neuroscientists.

Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Download or read book Information Modelling and Knowledge Bases XXIX written by V. Sornlertlamvanich and published by IOS Press. This book was released on 2018-02-09 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information modelling and knowledge bases have become ever more essential in recent years because of the need to handle and process the vast amounts of data which now form part of everyday life. The machine to machine communication of the Internet of Things (IoT), in particular, can generate unexpectedly large amounts of raw data. This book presents the proceedings of the 27th International Conference on Information Modelling and Knowledge Bases (EJC2017), held in Krabi, Thailand, in June 2017. The EJC conferences originally began in 1982 as a co-operative initiative between Japan and Finland, but have since become a world-wide research forum bringing together researchers and practitioners in information modelling and knowledge bases for the exchange of scientific results and achievements. Of the 42 papers submitted, 29 were selected for publication here, and these cover a wide range of information-modelling topics, including the theory of concepts, semantic computing, data mining, context-based information retrieval, ontological technology, image databases, temporal and spatial databases, document data management, software engineering, cross-cultural computing, environmental analysis, social networks, and WWW information. The book will be of interest to all those whose work involves dealing with large amounts of data.

Download or read book Home Sweet Home written by Trish W. Kemerly and published by . This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study is to develop an in-depth understanding of the female experience of shopping for home furnishings and the role of the Internet in this process. The three primary objectives guiding the current study were: (a) to examine the concept of "home" within the female home furnishings shopping experience; (b) to explore the use of multiple channels within the home furnishings shopping process; and (c) to investigate the meanings that home furnishings have for female consumers. Six female home furnishings consumers representing different lifestyles and life stages comprised the sample. A phenomenological research approach was used to gain insight into the home furnishings shopping process. A combination of interview and journal responses formed the basis of data collection. Data were analyzed for commonalities and differences across participants' experiences. Three levels of interpretation were developed through the data, including personal narratives, thematic interpretation, and consideration of theoretical contributions. Findings indicate that the home reflects each participant's personality, personal values, and what is important about time spent at home, whether alone or with family and friends. Shopping for home furnishings is a complex experience that reflected the participants' lifestyles and life stages, the similarities and differences in their decision-making considerations, and the role that the retailer plays in taking the final step of the decision-making process and purchasing furnishings for the home. Findings reveal what home furnishings objects mean to the participants, and how the process of acquiring them reveals common issues faced by consumers seeking to create their own concept of home. Although this study provides an in-depth understanding of women's experiences with an overlooked product category - home furnishings - it also points to several areas of potential future study."--Abstract from author supplied metadata.

Download or read book Retail Design written by Ann Petermans and published by Taylor & Francis. This book was released on 2016-12-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Download or read book Falling Backwards written by Doris Brothers and published by W W Norton & Company Incorporated. This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological examination of the issues of trust and betrayal in the psychotherapeutic experience.

Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2019-04-24 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online

Download or read book Retail Change written by Rosemary D.F. Bromley and published by Routledge. This book was released on 2002-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic, social and environmental implications of recent changes in retailing constitute significant contemporary issues, which are the focus of this timely book. Retail change deals with the internationalization of retailing, the development of shopping centres in the city and at suburban sites, and the growth of leisure shopping. It provides an up-to-date review of the central questions faced by undergraduate students in planning, business studies and geography. The retail environment of developed economies has undergone revolutionary change since the 1970s, and the process is far from over. In the book the major elements central to contemporary retail change are developed across the whole spectrum of spatial scales relevant to present-day society. The first part adopts an economic perspective and focuses on the process of business concentration and its increasingly international orientation. This is followed by analyses of change in the urban region, concentrating on the emergence of the great variety of new retail forms associated with retail decentralization. The planning implications of retail change are developed in the third part. The future of the city-centre and other traditional shopping centres is examined in the light of challenges presented by new facilities. Alternative future scenarios contingent upon laisser-faire or interventionist government policy controls are also discussed. The social implications of retail change are developed in the final section. All students and researchers concerned with the evolution and development of the retail sector of advanced economies will welcome this book as an authoritative source of contemporary findings and commentary. Rosemary D. Bromley and Colin J. Thomas are Lecturers in Geography at the University College of Swansea, Wales.. This book is intended for undergraduate students taking courses in economic geography and retailing in departments of geography, business studies, planning, etc.

Download or read book The Oxford Handbook of Arts and Cultural Management written by Yuha Jung and published by Oxford University Press. This book was released on 2024 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--