Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by GRIN Verlag. This book was released on 2014-02-28 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, King`s College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).

Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by . This book was released on 2014-03-03 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, Kings College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter's five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).

Download or read book Nokia s Marketing Strategy Analysis and Recommondations written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.

Download or read book Nokia Strategic Analysis Evaluation of the decision to return to the mobile telephone market written by Anonym and published by GRIN Verlag. This book was released on 2017-06-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, , course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.). The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.

Download or read book Analysis of Nokia s Corporate business and marketing strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia’s 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world’s first mobile car phone; though at 22 pounds the phone wasn’t all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leading the convergence of mobility and the Internet. Nokia now makes a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music with sales in more than 150 countries.

Download or read book Nokia Case Study How can Nokia maintain its market position in the mature European market written by and published by GRIN Verlag. This book was released on 2006-03-15 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Trinity College Dublin, language: English, abstract: This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand profile and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we try to make a conclusion of the topics discussed and attempt to give some possible answers to the question at hand.

Download or read book Avoiding strategic drifts in a hypercompetitive market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia’s strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia’s current strategic answers to its drift shows the non-sustainability of Windows Phone’s choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia’s services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.

Download or read book Diversification Strategies of Nokia written by Anonym and published by GRIN Verlag. This book was released on 2012-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia's history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.

Download or read book Competitive Dynamics in the Mobile Phone Industry written by C. Giachetti and published by Springer. This book was released on 2013-07-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Download or read book Integrated Communication Plan for the UK Mobile Phone Market written by A. Gillett and published by GRIN Verlag. This book was released on 2011-05 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of 'individualism'. Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the 'older' business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the 'Siemens Mobile' brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of 'Sie Mobile' (pronounced 'see-mobile') will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. 'Sie Mobile' will be introduced in several stages, based on the customer's buying process (Holder and Watson' pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.

Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s Strategy Execution in Three Steps written by Arend Grünewälder and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-08 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.

Download or read book The Strategy of the Smartphone Industry A Comparative Analysis of Apple Sony and Xiaomi written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2015-11-20 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Munich (Wirtschaft - MBA), course: Strategic Management, language: English, abstract: Mobile phones have become an everyday necessity in peoples’ lives and the Smartphone market attracts a lot of companies and has become a highly competitive environment. Apple, Sony and Xiaomi apply different strategies to sell smartphones, as this essay demonstrates. This assignment begins with a basic understanding of the mobile phone industry. It gives an overview of the market size, market share and the future growth projections. The following chapters use common strategic management tools to analyze the smartphone industry and its driving forces. This work also provides current data about business units with respect to sales, revenue and market shares for the core products of Apple, Sony and Xiaomi. The similarities, differences, advantages and disadvantages of each strategy are discussed in chapter three. Apple, Sony and Xiaomi apply different strategies in their smartphone business units. The three competitors achieve different numbers in sales or profitability. Some brands seem to be more attractive for customers than others. Their disadvantages and advantages are discussed and compared here.

Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin

Download or read book A Strategic Analysis of Nokia Diversifying Into the Provision of Community Phone Services written by Agatha Gikunda and published by . This book was released on 2007 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nokia predicts that by 2008, 80% of mobile phone sales will come from New-Growth Markets. New-Growth Markets consist of high-income consumers capable of purchasing expensive handsets, and low-income consumers that have thus far been unable to afford cellular phones. This paper investigates the feasibility of Nokia creating Community Phone Services. A prospective business model involves rollout of services by Franchisees, following guidelines from the firm. This paper finds that the business potential in this market is massive, but challenging due to the different socio-economic classes in the region. This paper concludes that by focusing on a dual-strategy, where Nokia continues to create products for the high-income consumer while diversifying into the Community Phone Arena, it will be able to reap benefits from consumers who fall on both sides of the economic spectrum. Following this strategy will allow Nokia to defend its position as the world leader in the industry.

Download or read book Avoiding Strategic Drifts in a Hypercompetitive Market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.

Download or read book A Strategic Exploration of Nokia s Success written by Karime Mimoun and published by . This book was released on 2009-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 85%, University of the West of England, Bristol, language: English, abstract: Nokia's became in a few decades a global player and market leader in the mobile phone sector, its achievement is based on exclusive strategy decisions which this working paper attempts to explore. Nokia managed to overcome its path dependency and redefined itself continuously until it became a world leader in its core businesses; mobile phones and network equipments. Nokia started its evolvement as wood company for nearly 150 years and Nokia's business portfolio covered amongst others power, cable, rubber, toilet paper, televisions, radiophone, radar et cetera until Nokia focused on its core businesses. The question we try to explore in this paper is; what were the strategic key success factors which enabled Nokia to become a world leader in telecommunication. The examination starts with the adaptive strategy process of Nokia and how the market circumstances leveraged Nokia's rose and success in the communication industry in the 90s. In the next step we identify Nokia's competitive advantage based on knowledge integration and strategic capabilities. In the course of the knowledge integration we analyse Nokia's network strategy and its ability to understand early inflection points to survive the slowdown in 2000. Finally, we consider some hazards for Nokia and proof its sustainability through its latest innovative progress.

Download or read book Microsoft s acquisition of Nokia Will the gamble work written by Maxim Weinmann and published by GRIN Verlag. This book was released on 2016-02-23 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 79%, European College of Business and Management (ECBM) London, course: Strategic Planning, language: English, abstract: This Assignment focuses on the acquisition of Nokia by Microsoft. It examines the construction of a strategy plan, appropriate participation options for all stakeholders, criteria for reviewing potential strategy plan options and the implementation of a strategy plan.