Download or read book An Alternative Programming Strategy for International Radio Broadcasting written by Kim Andrew Elliott and published by . This book was released on 1979 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Programming Tactics and Strategy written by Eric Norberg and published by CRC Press. This book was released on 1996-05-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Download or read book Listening on the Short Waves 1945 to Today written by Jerome S. Berg and published by McFarland. This book was released on 2008-10-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents the histories of the major North American shortwave clubs and reviews the professional and listener-generated shortwave literature of the era. It also covers the DX programs and other listening fare to which shortwave listeners were most attracted and the QSL-cards they sought as confirmation of their reception."--Provided by publisher.
Download or read book Public Radio Programming Strategies written by David Giovannoni and published by . This book was released on 1992 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1980 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Radio Programming Strategies written by David MacFarland and published by Routledge. This book was released on 2013-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally. The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.
Download or read book The Decline and Fall of Public Broadcasting written by David Barsamian and published by South End Press. This book was released on 2001 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentration of the media has reached new heights, making it harder for alternative and critical voices to gain a hearing. The recent $86 billion merger of Time Warner and AOL is just one of many signs of the narrowing of information sources. Market pressures have also encroached on the original mission of public broadcasting, which was to "provide a voice for groups that may otherwise be unheard." Yet around the country, creative journalists and activists are creating more democratic, informative, and engaging media. Whether they are working to defend and expand democratic access to existing media or building their own media alternatives through the radio, television, or the World Wide Web, they are pioneering new ways of sharing information. In the Decline and Fall of Public Broadcasting, David Barsamian gives an insider's account of these new media activists and the challenges they confront, drawing on his years of experience in public radio. Since 1986, Barsamian has been the producer of the highly acclaimed Alternative Radio, a weekly one-hour public affairs program broadcast in North America, Europe, South Africa, and Australia, as well as short-wave radio and the Internet. David Barsamian is the producer of the award-winning syndicated radio program Alternative Radio. His interview books with luminaries such as Noam Chomsky, Howard Zinn, and Edward W. Said have sold in the hundreds of thousands. His most recent interview book is Propaganda and the Public Mind: Conversations with Noam Chomsky (South End Press, 2001). He is also the author of Eqbal Ahmad: Confronting Empire (South End Press, 2000). Also Available by David Barsamian Propaganda and the Public Mind: Conversations with Noam Chompsky TP $16.00 0-89608-634-8 * CUSA Eqbal Ahmad: Confronting Empire TP $16.00 ISBN 0-89608-615-1 * CUSA
Download or read book Contemporary Radio Programming Strategies written by David T. MacFarland and published by Routledge. This book was released on 2016-10-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Download or read book International Radio Broadcasting written by Donald R. Browne and published by Greenwood. This book was released on 1982 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Radio Broadcasting written by Donald R. Browne and published by Greenwood. This book was released on 1982 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Radio Programming Strategies Cultivating Listenership in the Digital Age written by David T. MacFarland and published by . This book was released on 1997 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Messages from the Underground written by Nancy L. Street and published by Praeger. This book was released on 1997-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the role of transnational radio broadcasting in the 20th century, this study compares and contrasts the goals and objectives of six broadcast networks: the BBC, Radio Free Europe, Voice of America, Radio Marti, Radio Free Asia, and Vatican Radio. The work traces the evolution—technical and programmatic—at each institution through world events such as World War II, the Cold War, the Solidarity Movement, the democratization of the Eastern bloc, and Tiananmen Square. Utilizing a series of case studies provided by selected authorities, the study demonstrates the effect of radio upon differing societies. Also, it explores options for alternative programming for each network, emphasizing their relationships to the evolving international political and media community in the late 20th century. The work will be of interest to scholars and students of mass media and international relations.
Download or read book Media Studies Content audiences and production written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Download or read book The Rise of Cable Programming in the United States written by Megan Mullen and published by University of Texas Press. This book was released on 2009-06-23 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, McGannon Communications Research Award, 2004 In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.
Download or read book Broadcasting the Review of Priorities written by United States. Congress. Senate. Committee on Foreign Relations. Subcommittee on International Operations and published by . This book was released on 2000 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio s Second Century written by John Allen Hendricks and published by Rutgers University Press. This book was released on 2020-03-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Download or read book Theory Development and Strategy in Transmedia Storytelling written by Renira Rampazzo Gambarato and published by Routledge. This book was released on 2020-05-17 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
