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Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

Download or read book Defending the Galaxy written by Maria V. Snyder and published by Maria V. Snyder. This book was released on 2020-11-23 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Year 2522. Oh. My. Stars. Junior Officer Ara Lawrence here, reporting for duty. Again. It's situation critical for the security team and everyone in the base - including my parents - with a new attack from the looters imminent, a possible galaxy-wide crime conspiracy and an unstoppable alien threat. But this all pales in the face of my mind-blowing discovery about the Q-net. Of course, no one believes me. I'm not sure I believe me. It could just be a stress-induced delusion. That's what my parents seem to believe... Their concern for me is hampering my ability to do my job. I know they love me, but with the Q-net in my corner, I'm the only one who can help the security team beat the shadowy aliens from the pits we discovered. We're holding them at bay, for now, but the entire Milky Way Galaxy is in danger of being overrun. With battles on too many fronts, it's looking dire. But one thing I've learned is when people I love are in jeopardy, I'll never give up trying to save them. Not until my dying breath. Which could very well be today...

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Download or read book The Sentinel written by Lee Child and published by Dell. This book was released on 2021-04-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • THE BLOCKBUSTER JACK REACHER SERIES THAT INSPIRED TWO MAJOR MOTION PICTURES AND THE STREAMING SERIES REACHER Jack Reacher is back! The “utterly addictive” (The New York Times) series continues as acclaimed author Lee Child teams up with his brother, Andrew Child, fellow thriller writer extraordinaire. “One of the many great things about Jack Reacher is that he’s larger than life while remaining relatable and believable. The Sentinel shows that two Childs are even better than one.”—James Patterson As always, Reacher has no particular place to go, and all the time in the world to get there. One morning he ends up in a town near Pleasantville, Tennessee. But there’s nothing pleasant about the place. In broad daylight Reacher spots a hapless soul walking into an ambush. “It was four against one” . . . so Reacher intervenes, with his own trademark brand of conflict resolution. The man he saves is Rusty Rutherford, an unassuming IT manager, recently fired after a cyberattack locked up the town’s data, records, information . . . and secrets. Rutherford wants to stay put, look innocent, and clear his name. Reacher is intrigued. There’s more to the story. The bad guys who jumped Rutherford are part of something serious and deadly, involving a conspiracy, a cover-up, and murder—all centered on a mousy little guy in a coffee-stained shirt who has no idea what he’s up against. Rule one: if you don’t know the trouble you’re in, keep Reacher by your side.

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