Download or read book Alliance Brand written by Mark Darby and published by John Wiley & Sons. This book was released on 2006-07-11 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation. Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets. That's a compelling return on investment. That's an Alliance Brand.
Download or read book Co Branding written by T. Blackett and published by Springer. This book was released on 1999-09-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Download or read book The Alliance written by Reid Hoffman and published by Harvard Business Review Press. This book was released on 2014-07-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestelling guide for managers and executives. Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low. We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.
Download or read book Advances in Corporate Branding written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Download or read book Strategic Alliance Management written by Brian Tjemkes and published by Taylor & Francis. This book was released on 2023-06-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.
Download or read book Co branding written by Tom Blackett and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung. Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit Verständlich geschrieben. Mit anschaulichem Beispielmaterial. "Mastering Alliance Strategy" - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.
Download or read book Black Brands written by Fernando Olivares and published by Editorial GEDISA. This book was released on 2019-07-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Download or read book Uniform Tire Quality Grading written by and published by . This book was released on 1988 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Download or read book Branded Customer Service written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2006-09-14 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
Download or read book Franchising Licensing written by Andrew J. Sherman and published by AMACOM/American Management Association. This book was released on 2004 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Download or read book Brand Alliance and Customer based Brand Equity Effects written by Randi L. Priluck and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer-based brand equity (that is, brand equity as seen from the customer's perspective) of partner brands affects consumer evaluations of an alliance brand; how the brand equity of one partner brand affects the other; how customer-based brand equity of the partner brands affects consumers' evaluations of the search, experience, and credence attribute performance of the alliance brand; and how product trial influences such evaluations. Results suggest that merely the act of pairing with another brand elevates consumers' evaluations of the partner brands' customer-based brand equity, and high-equity partners enhance pretrial evaluation of experience and credence attributes that are relevant to the high-equity partner. As hypothesized, product trial moderates the equity value of the alliance partner for experience attributes, and brand equity of the partner brands influences consumer perceptions of the alliance brand's equity.
Download or read book Annual Report of the Commissioner and the Board of Agriculture and Immigration written by Virginia. Department of Agriculture and Commerce and published by . This book was released on 1896 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Commissioner and the Board of Agriculture and Immigration written by Virginia. Department of Agriculture and Immigration and published by . This book was released on 1897 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1903/04-1915/16 issued as nos. of it̲̲s ̲Bulletin; 1900/01-1902/03 include reports issued as nos. of the Bulletin.
Download or read book Annual Reports of Officers Boards and Institutions of the Commonwealth of Virginia written by Virginia and published by . This book was released on 1897 with total page 1369 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leveraged Marketing Communications written by Sukki Yoon and published by Routledge. This book was released on 2021-05-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.
