Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Download or read book Integrating AI Driven Technologies Into Service Marketing written by Nadda, Vipin and published by IGI Global. This book was released on 2024-08-29 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Download or read book Entrepreneurship Innovation and Sustainable Growth written by Nader H. Asgary and published by Taylor & Francis. This book was released on 2024-03-20 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business and strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation, and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy, and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation, and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
Download or read book AI IA 99 Advances in Artificial Intelligence written by Evelina Lamma and published by Springer. This book was released on 2003-06-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the extended versions of 33 papers selected among those originally presented at the Sixth Congress of the Italian Association for Artificial Intelligence (AI*IA). The congress of the AI*IA is the most relevant Italian event in the field of Artificial Intelligence, and has been receiving much attention from many researchers and practitioners of different countries. The sixth congress was held in Bologna, 14-17 September 1999, and was organized in twelve scientific sessions and one demo session. The papers here collected report on significant work carried out in different areas of artificial intelligence, in Italy and other countries. Areas such as automated reasoning, knowledge representation, planning, and machine learning continue to be thoroughly investigated. The collection also shows a growing interest in the field of multi-agent systems, perception and robotics, and temporal reasoning. Many people contributed in different ways to the success of the congress and to this volume. First of all, the members of the program committee who efficiently handled the reviewing of the 64 papers submitted to the congress, and later on the reviewing of the 41 papers submitted for publication in this volume. They provided three reviews for each manuscript, by relying on the support of valuable additional reviewers. The members of the organizing committee, namely Rosangela Barruffi, Paolo Bellavista, Anna Ciampolini, Marco Cremonini, Enrico Denti, Marco Gavanelli, Mauro Gaspari, Michela Milano, Rebecca Montanari, Andrea Omicini, Fabrizio Riguzzi, Cesare Stefanelli, and Paolo Torroni, worked hardy supporting at solving problems during and after the congress.
Download or read book Design of Landfills and Integrated Solid Waste Management written by Amalendu Bagchi and published by John Wiley & Sons. This book was released on 2004-02-13 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: By combining integrated solid waste management with the traditional coverage of landfills, this new edition offers the first comprehensive guide to managing the entire solid waste cycle, from collection, to recycling, to eventual disposal. * Includes new material on source reduction, recycling, composting, contamination soil remediation, incineration, and medical waste management. * Presents up-to-date chapters on bioreactor landfills, wetland mitigation, and landfill remediation. * Offers comprehensive coverage of the role of geotechnical engineering in a wide variety of environmental issues.
Download or read book The AI Book written by Ivana Bartoletti and published by John Wiley & Sons. This book was released on 2020-06-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by prominent thought leaders in the global fintech space, The AI Book aggregates diverse expertise into a single, informative volume and explains what artifical intelligence really means and how it can be used across financial services today. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. Coverage includes: · Understanding the AI Portfolio: from machine learning to chatbots, to natural language processing (NLP); a deep dive into the Machine Intelligence Landscape; essentials on core technologies, rethinking enterprise, rethinking industries, rethinking humans; quantum computing and next-generation AI · AI experimentation and embedded usage, and the change in business model, value proposition, organisation, customer and co-worker experiences in today’s Financial Services Industry · The future state of financial services and capital markets – what’s next for the real-world implementation of AITech? · The innovating customer – users are not waiting for the financial services industry to work out how AI can re-shape their sector, profitability and competitiveness · Boardroom issues created and magnified by AI trends, including conduct, regulation & oversight in an algo-driven world, cybersecurity, diversity & inclusion, data privacy, the ‘unbundled corporation’ & the future of work, social responsibility, sustainability, and the new leadership imperatives · Ethical considerations of deploying Al solutions and why explainable Al is so important
Download or read book Artificial Intelligence in Business Management written by Mohammed Majeed and published by Bentham Science Publishers. This book was released on 2024-08-07 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers. The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.
Download or read book AI IA written by Associazione italiana per l'intelligenza artificiale. Congress and published by . This book was released on 1999 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AI IA 99 written by Associazione italiana per l'intelligenza artificiale. Congress and published by . This book was released on 1999 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.
Download or read book Directory of Testing Laboratories STP 333E written by Astm Autor and published by ASTM International. This book was released on 1982 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Confronting Security and Privacy Challenges in Digital Marketing written by Pires, Paulo Botelho and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Download or read book Physico chemical Aspects of Soil and Related Materials written by Keith B. Hoddinott and published by ASTM International. This book was released on 1990 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subsurface Characterization and Monitoring Techniques written by J. Russell Boulding and published by DIANE Publishing. This book was released on 1996-07 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on where to go to find detailed guidance on how to use these techniques. Covers: remote sensing & surface geophysical methods; drilling & solids sampling methods; geophysical logging of boreholes; aquifer test methods; ground water sampling methods; Vadose Zone (VZ) hydrologic properties: water state, infiltration, conductivity, & flux; VZ water budget characterization methods; VZ soil-solute/gas sampling & monitoring methods; & chemical field screening & analytical methods. Charts, tables, graphs & drawings.
