Download or read book Agency Account Handling written by Michael Sims and published by John Wiley & Sons. This book was released on 2004-07-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results. It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments. "This book is a beacon for account handlers, giving insight, confidence and experience, whether you read it cover to cover or dip into relevant sections. It shines a light on the path to success for burgeoning careers and wily old dogs alike." --Steve Aldridge, Creative Partner, Partners Andrews Aldridge "Indispensable! A soup-to-nuts analysis of all aspects of account management. A must for any ambitious account handler, from any discipline, who wants to further their career." --Suki Thompson, Managing Director, The Haystack Group "There is much to recommend Mike's book. First, it fills a gap in the market. I haven't come across anything on great account handling practice, previously. Second, it has terrific depth and breadth. But what makes Mike's book really special is that it is a book to learn from. Having worked with Mike a lot over the last five years I know that he knows his stuff. What I hadn't realised is that he has a rare gift for imparting his stuff in the infectious way that is a pleasure to learn from." --Malcolm White, Executive Planning Director, Euro RSCG London

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1908 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising for Account Holders RLE Marketing written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Download or read book Advertising Principles and Practice written by Gupta Ruchi and published by S. Chand Publishing. This book was released on 2012 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Download or read book Advertising Account Planning written by D. W. Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Download or read book Advertising Procedure written by Otto Kleppner and published by . This book was released on 1925 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Download or read book The Dartnell Advertiser s Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling written by and published by . This book was released on 1917 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Wrestle an Octopus written by Sarah Ritchie and published by Am-Insider. This book was released on 2018-03-07 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become an account management superstar! Acclaimed by industry experts as the most comprehensive guide for agency account managers of all levels, 'How to Wrestle an Octopus' is the #1 choice for anyone with client-facing responsibility in the advertising, design, PR, experiential, media, and print industries. Learn about the seven facets of account management: AGENCY LIFE: All about AgencyLand - and how to survive it. ALL ABOUT YOU: All about helping you to be the best account manager you can be - covering topics that affect you personally. CLIENT LOVE: All about interacting with your clients - deconstructing the concept of 'client service', and helping to show you what that means in your everyday work life. KA-CHING!: All about the money - how to navigate your way through the account management minefield of sales, business accounting, profitability, and more. MISSION CONTROL: All about the 'paperwork' - helping you to identify what needs to be done, and the best-practice ways of keeping it all under control. NUTS AND BOLTS: All about the technical bits - understanding production requirements, and demystifying industry jargon. THE FUN BITS: All about the execution and how account managers bring projects and campaigns to life. Sarah Ritchie, founder of AM-Insider.com shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 800 interviews with account managers and agency managers from 30 different countries. Packed with case studies, quotes from industry leaders, and 300 essential topics to empower, enthuse, and educate. 'How to Wrestle an Octopus' covers the 'what', the 'why', AND the 'how' - pretty much everything you need to do your job well and become an account management superstar!

Download or read book Class Industrial Marketing written by and published by . This book was released on 1920 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Fortnightly written by and published by . This book was released on 1924 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Class written by and published by . This book was released on 1925 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: