Download or read book Desserts written by Robinson Hardin and published by RFC EDITORIAL Inc.. This book was released on 2019-06-18 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make desserts from other parts of the world? Is it possible to be a chef, a kitchen guru? Of course! In this cooking guide, you will learn everything you need to know about the most delicious desserts in the world. You will be the new rockstar in meetings with your family, your friends, and your work colleagues. Be you the new eminence of cuisine and gastronomy thanks to these recipes that I learned during my travels in each of the countries like United Kingdom, Italy, Brazil, China, Australia, among many other countries. Each dessert is the best in each country, the most representative dessert! Come on, dare to learn how to make these desserts with your own hands! Dare to make the best worldwide desserts!
Download or read book Agencia de marketing digital written by Alberto López Bueno and published by ANAYA MULTIMEDIA. This book was released on 2023-05-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: El sector digital lleva muchos años en auge, y seguirá estándolo por muchos más, y los profesionales digitales tienen dos caminos: trabajar dentro de empresas o prestar sus servicios desde su propia empresa, lo que denominamos una agencia de servicios digitales. Muchas agencias surgen cada año, y casi todas se quedan por el camino o son desmontadas un tiempo más tarde dada la complejidad de la gestión de una agencia, que muchas veces es puesta en marcha por personas que técnicamente son buenas, pero que no han podido aprender de la gestión de este tipo de negocio, principalmente porque nadie habla de ello. Hay muchas herramientas de la gestión empresarial, de clientes y proyectos que pueden ser útiles y por ello las recoge este libro, pero también hay conocimientos que son propios de la gestión de agencias digitales y que se han intentado conceptualizar y reflejar a lo largo de los capítulos de este libro. Alberto López, fundador y director de la agencia Wanatop, vuelca en esta obra todo lo necesario para crear, gestionar y hacer crecer tu propia agencia digital, tanto si estás pensando en crear una, como si ya tienes tu propia agencia y buscas crecer. Más de 10 años de aprendizajes propios, colaboraciones y evolución del sector que te darán los conocimientos y puntos de vista que necesitas para seguir avanzando.
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer. This book was released on 2019-01-28 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a selection of articles from The 2019 International Conference on Information Technology & Systems (ICITS’19), held at the Universidad de Las Fuerzas Armadas, in Quito, Ecuador, on 6th to 8th February 2019. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education; cybersecurity and cyber-defense; electromagnetics, sensors and antennas for security.
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Download or read book Gesti n Organizacional Humanizada written by Ramón Horacio Galarza and published by Editorial Autores de Argentina. This book was released on 2022-08-04 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gestión organizacional humanizada, le proporcionará pautas para asegurar la humanización interna dentro de las organizaciones. Integrando en la teoría de la gestión la teoría de la humanización, las estrategias presentadas en el texto se adaptan a las organizaciones de servicios humanos en general y a los problemas de relación entre el empleador y el empleado, proponiendo la empatía como solución a los conflictos internos. En el texto primero hablamos sobre historia, sindicatos amarillos y la afectación de la guerra de Ucrania a las organizaciones. Luego, cultura justa hasta una propuesta de modelo de excelencia para las organizaciones, finalizando con la empatía como propuesta del liderazgo del futuro. METAS DE APRENDIZAJE Al completar este libro, los lectores podrán: •Identificar problemas en el funcionamiento organizacional. •Reconocer LA NECESIDAD DE GENERAR LÍDERES EMPÁTICOS Y HUMANIZADOS para que las organizaciones se encaminen hacia la excelencia. •Comprender lo que es la UNIDAD FUNCIONAL DE LAS ORGANIZACIONES. ------------- Humanized organizational management, will provide guidelines to ensure internal humanization within organizations. Integrating the theory of humanization into the management theory, the strategies presented in the text are adapted to human service organizations in general and to the relationship problems between employer and employee, proposing empathy as a solution to internal conflicts. The text first talks about history, yellow unions and the effects of the war in Ukraine on organizations. Then, fair culture to a proposal of a model of excellence for organizations, ending with empathy as a proposal for the leadership of the future. LEARNING GOALS Upon completion of this book, readers will be able to: •Identify problems in organizational functioning. •Recognize THE NEED TO GENERATE EMPATHIC AND HUMANIZED leaders so that organizations move towards excellence. •Understand what employees IS THE FUNCTIONAL UNIT OF ORGANIZATIONS. Idiomas: ESPAÑOL, INGLES, PORTUGUES, ITALIANO, ALEMAN
Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.
Download or read book NewMedia written by and published by . This book was released on 1999 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Epica Book 30 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Download or read book Digital Economy Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2023-09-16 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023. The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Digital transformation; e-learning and digital competencies; digital marketing and artificial intelligence; e-finance and digital assets; digital marketing and data analytics; digital economy; online session.
Download or read book Fulltext Sources Online written by and published by . This book was released on 2006 with total page 1874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
