Download or read book Affective Priming to Influence Perception of Products written by Ting Liao and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions play a central role in the human's ability to understand the world as well as in affecting consumers' perception of products, which further determine purchase intention and consumers' decisions to trust a product. Creating a specific emotional connection between consumers and products can enrich user experience, enhance product adoption, and increase user-to-product trust. Therefore, it is important for engineers and designers to understand how consumers perceive products regarding emotional connections and whether or not emotive stimuli affect consumers' perception and trust level of products. Insights in understanding emotional connections and effects of emotions on trust will help designers to effectively bond consumers and products and will also enable designers in calibrating user-to-product trust to a healthy level. To study the emotional connections that relate to use-to-product trust, the work presented in this dissertation employed a collage tool and the psychological priming technique in two different ways: first, the collage tool was used to examine how consumers evaluate products concerning emotional connections; second, the priming technique was applied to evoke designated emotions and stimulate a desirable design mindset. Currently, industrial designers rely on artistic intuition to evoke specific emotions in product aesthetics. A more systematic method is needed to measure emotional responses and to understand the association between product features and emotions. Study 1 in Chapter 2 proposed a two-axis collage tool to measure emotional connections in a visual and interactive way. Using the collage tool, the study participants evaluated a variety of wearable products and determined whether or not they perceived the wearables as comfortable, delightful or useful. In addition to determining purchase intention, emotions can potentially influence users' decisions to trust by affecting their mental state and perception of products. Derived from theories of interpersonal trust, trusting products involves both cognitive and affective processes--users assess a product's ability using analytic thought processes, and also weigh affective factors such as emotional investments, concerns for others and the beliefs of reciprocity of sentiment. Study 2 in Chapter 3 investigates the affective process of forming trust in interactive products, so that designers can manipulate users' trust to prevent misuse and disuse. The study investigated the affective process of trust formation of the Amazon Echo, an autonomous voice-activated assistant, by priming study participants with emotive images prior to interacting with the Echo. As priming successfully changed user-to-product trust by influencing users' mental state, the priming technique can also be applied to influence designers' mindsets. Study 3 in Chapter 4 applied priming to alter designers' mindsets prior to conceptual design exercises and investigated whether or not priming method improved ideation outcomes in terms of relevance to the sustainability pillars and ideas' intrinsic quality, as judged by experts, and also whether or not it caused designers to decrease the favoring of one's own ideas compared to the ideas of others during idea evaluation. This dissertation demonstrates the effect of emotions on users' perception of products and also the effect of manipulating mental state or mindset on users' decision and designers' capability. The results underscore the importance of understanding the mental model and the subconscious mindset of both users and designers in design processes. Insights from this research will help build academic theory and design guidance about how to ensure future technology to be socially desirable, collaborative and sustainable.
Download or read book Understanding Priming Effects in Social Psychology written by Daniel C. Molden and published by Guilford Publications. This book was released on 2014-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. Originally a special issue ofSocial Cognition, this book examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena in social psychology that the term ?priming? encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.
Download or read book Sensory Marketing Aspects written by Peter Lintelle and published by Createspace Independent Pub. This book was released on 2014-07-23 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory marketing is on the rise. The subconscious, non-rational influences on consumer behavior and perception are studied more and more. The key words for this are priming, expectations, sensation transference, crossmodal correspondences and embodiment.This book provides an overview based on the state-of-the-art scientific research and will explain to you why lemons taste sharp and thus it is better to serve them on an angular plate instead of a round one; social opinions influence product evaluation; you truly judge a book by its cover and that your product must really much its package and name to be successful! ...and much more...This book is recommended to everyone connected to marketing research but will also offer some interesting insights to the layman who can take a look at how products can influence and manipulate your perception of products... Or people who just want prove that lemons are truly fast...
Download or read book Culture Mind and Brain written by Laurence J. Kirmayer and published by Cambridge University Press. This book was released on 2020-09-24 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent neuroscience research makes it clear that human biology is cultural biology - we develop and live our lives in socially constructed worlds that vary widely in their structure values, and institutions. This integrative volume brings together interdisciplinary perspectives from the human, social, and biological sciences to explore culture, mind, and brain interactions and their impact on personal and societal issues. Contributors provide a fresh look at emerging concepts, models, and applications of the co-constitution of culture, mind, and brain. Chapters survey the latest theoretical and methodological insights alongside the challenges in this area, and describe how these new ideas are being applied in the sciences, humanities, arts, mental health, and everyday life. Readers will gain new appreciation of the ways in which our unique biology and cultural diversity shape behavior and experience, and our ongoing adaptation to a constantly changing world.
Download or read book Masked Priming written by Sachiko Kinoshita and published by Psychology Press. This book was released on 2004-06-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the advantages of masked priming as an alternative to more standard methods of studying language.
Download or read book Semantic Priming written by Timothy P. McNamara and published by Psychology Press. This book was released on 2005-09-08 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic priming has been a focus of research in the cognitive sciences for more than thirty years and is commonly used as a tool for investigating other aspects of perception and cognition, such as word recognition, language comprehension, and knowledge representations. Semantic Priming: Perspectives from Memory and Word Recognition examines empirical and theoretical advancements in the understanding of semantic priming, providing a succinct, in-depth review of this important phenomenon, framed in terms of models of memory and models of word recognition. The first section examines models of semantic priming, including spreading activation models, the verification model, compound-cue models, distributed network models, and multistage activation models (e.g. interactive-activation model). The second section examines issues and findings that have played an especially important role in testing models of priming and includes chapters on the following topics: methodological issues (e.g. counterbalancing of materials, choice of priming baselines); automatic vs. strategic priming; associative vs. “pure” semantic priming; mediated priming; long-term semantic priming; backward priming; unconscious priming; the prime-task effect; list context effects; effects of word frequency, stimulus quality, and stimulus repetition; and the cognitive neuroscience of semantic priming. The book closes with a summary and a discussion of promising new research directions. The volume will be of interest to a wide range of researchers and students in the cognitive sciences and neurosciences.
Download or read book Impacting the Sensory Experience of Products written by Christine Cowen-Elstner and published by Springer. This book was released on 2018-02-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
Download or read book Exploring Implicit Cognition Learning Memory and Social Cognitive Processes written by Jin, Zheng and published by IGI Global. This book was released on 2014-10-31 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: While widely studied, the capacity of the human mind remains largely unexplored. As such, researchers are continually seeking ways to understand the brain, its function, and its impact on human behavior. Exploring Implicit Cognition: Learning, Memory, and Social Cognitive Processes explores research surrounding the ways in which an individuals unconscious is able to influence and impact that persons behavior without their awareness. Focusing on topics pertaining to social cognition and the unconscious process, this title is ideal for use by students, researchers, psychologists, and academicians interested in the latest insights into implicit cognition.
Download or read book Future of Customer Engagement Through Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-05-20 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.
Download or read book Affective Priming Technique in Advertising An Empirical Study With Reference to Fast Moving Consumer Goods Sector written by Divya Nair and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era where consumers are continuously exposed to media from different sources, an engaging advertisement can be a make or break affair for an organization to thrive in today's world of cutthroat competition. The current generation's preference for video content over static content emphasizes the increasing relevance of digital video advertising. Present young adults are voracious consumers of Fast-Moving Consumer Goods (FMCG) like chocolates and confectioneries, packaged snacks and soft drinks, and hence they are the focus of the present study. This study uses repeated measures design to compare types of appeal (rational vs. emotional with affective priming technique) on buying intention, memorability and impression of advertisement. With use of statistical tools like t test, ANCOVA and correlation, the study found that the type of appeal generally tends to have an impact on buying intention but this ceases to happen when there is a prior strong attitude towards the brand or product. The study also finds positive correlation between impression, memorability and buying intention after being exposed to emotional advertisements.
Download or read book Human Associative Memory written by John R. Anderson and published by Psychology Press. This book was released on 2014-02-25 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1973. This book proposes and tests a theory about human memory, about how a person encodes, retains, and retrieves information from memory. The book is especially concerned with memory for sentential materials. We propose a theoretical framework which is adequate for describing comprehension of linguistic materials, for exhibiting the internal representation of propositional materials, for characterizing the interpretative processes which encode this information into memory and make use of it for remembering, for answering questions, recognizing instances of known categories, drawing inferences, and making deductions.
Download or read book Learning and Memory A Comprehensive Reference written by and published by Academic Press. This book was released on 2017-07-07 with total page 2517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning and Memory: A Comprehensive Reference, Second Edition, Four Volume Set is the authoritative resource for scientists and students interested in all facets of learning and memory. This updated edition includes chapters that reflect the state-of-the-art of research in this area. Coverage of sleep and memory has been significantly expanded, while neuromodulators in memory processing, neurogenesis and epigenetics are also covered in greater detail. New chapters have been included to reflect the massive increase in research into working memory and the educational relevance of memory research. No other reference work covers so wide a territory and in so much depth. Provides the most comprehensive and authoritative resource available on the study of learning and memory and its mechanisms Incorporates the expertise of over 150 outstanding investigators in the field, providing a ‘one-stop’ resource of reputable information from world-leading scholars with easy cross-referencing of related articles to promote understanding and further research Includes further reading for each chapter that helps readers continue their research Includes a glossary of key terms that is helpful for users who are unfamiliar with neuroscience terminology
Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Download or read book Handbook of Research Methods in Social and Personality Psychology written by Harry T. Reis and published by Cambridge University Press. This book was released on 2014-02-24 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensible sourcebook covers conceptual and practical issues in research design in the field of social and personality psychology. Key experts address specific methods and areas of research, contributing to a comprehensive overview of contemporary practice. This updated and expanded second edition offers current commentary on social and personality psychology, reflecting the rapid development of this dynamic area of research over the past decade. With the help of this up-to-date text, both seasoned and beginning social psychologists will be able to explore the various tools and methods available to them in their research as they craft experiments and imagine new methodological possibilities.
Download or read book The Oxford Handbook of Cognitive Sociology written by Wayne H. Brekhus and published by Oxford Handbooks. This book was released on 2019 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a growing interest in cognition within sociology and other social sciences. Within sociology this interest cuts across various topical subfields, including culture, social psychology, religion, race, and identity. Scholars within the new subfield of cognitive sociology, also referred to as the sociology of culture and cognition, are contributing to a rapidly developing body of work on how mental and social phenomena are interrelated and often interdependent. In The Oxford Handbook of Cognitive Sociology, Wayne H. Brekhus and Gabe Igantow have gathered some of the most influential scholars working in cognitive sociology to present an accessible introduction to key research areas in a diverse field. While classical sociological and newer interdisciplinary approaches have been covered separately by scholars in the past, this volume alternatively presents a broad range of cognitive sociological perspectives. The contributors discuss a range of approaches for theorizing and analyzing the "social mind," including macro-cultural approaches, interactionist approaches, and research that draws on Pierre Bourdieu's major concepts. Each chapter further investigates a variety of cognitive processes within these three approaches, such as attention and inattention, perception, automatic and deliberate cognition, cognition and social action, stereotypes, categorization, classification, judgment, symbolic boundaries, meaning-making, metaphor, embodied cognition, morality and religion, identity construction, time sequencing, and memory. A comprehensive look at cognitive sociology's main contributions and the central debates within the field, the Handbook will serve as a primary resource for social researchers, faculty, and students interested in how cognitive sociology can contribute to research within their substantive areas of focus.
Download or read book The Perfect Prime written by Peter Lintelle and published by CreateSpace. This book was released on 2015-03-29 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory marketing is on the rise. The subconscious, non-rational influences on consumer behavior and perception are studied more and more. The key words for this are priming, expectations, sensation transference, crossmodal correspondences and embodiment. This book provides an overview based on the state-of-the-art scientific research and will explain to you why lemons taste sharp and thus it is better to serve them on an angular plate instead of a round one; social opinions influence product evaluation; you truly judge a book by its cover and that your product must really much its package and name to be successful! ...and much more... This book is recommended to everyone connected to marketing research but will also offer some interesting insights to the layman who can take a look at how products can influence and manipulate your perception of products... Or people who just want prove that lemons are truly fast... !! REMARK: This is the 2nd edition of the book previously published as "Sensory Marketing Aspects." This version is corrected but essentially unchanged. !!
Download or read book The Cognitive Emotional Brain written by Luiz Pessoa and published by MIT Press. This book was released on 2013-10-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study that goes beyond the debate over functional specialization to describe the ways that emotion and cognition interact and are integrated in the brain. The idea that a specific brain circuit constitutes the emotional brain (and its corollary, that cognition resides elsewhere) shaped thinking about emotion and the brain for many years. Recent behavioral, neuropsychological, neuroanatomy, and neuroimaging research, however, suggests that emotion interacts with cognition in the brain. In this book, Luiz Pessoa moves beyond the debate over functional specialization, describing the many ways that emotion and cognition interact and are integrated in the brain. The amygdala is often viewed as the quintessential emotional region of the brain, but Pessoa reviews findings revealing that many of its functions contribute to attention and decision making, critical components of cognitive functions. He counters the idea of a subcortical pathway to the amygdala for affective visual stimuli with an alternate framework, the multiple waves model. Citing research on reward and motivation, Pessoa also proposes the dual competition model, which explains emotional and motivational processing in terms of their influence on competition processes at both perceptual and executive function levels. He considers the broader issue of structure-function mappings, and examines anatomical features of several regions often associated with emotional processing, highlighting their connectivity properties. As new theoretical frameworks of distributed processing evolve, Pessoa concludes, a truly dynamic network view of the brain will emerge, in which "emotion" and "cognition" may be used as labels in the context of certain behaviors, but will not map cleanly into compartmentalized pieces of the brain.
