Download or read book Affect Emotion and Rhetorical Persuasion in Mass Communication written by Lei Zhang and published by Routledge. This book was released on 2018-10-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.
Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoricâ "advertising and digital mediaâ "the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Taylor & Francis. This book was released on 2023-06-30 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2020-07-14 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-04-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Download or read book Research Handbook on the Sociology of Emotion written by Helena Flam and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on the Sociology of Emotion investigates the role of emotions in key institutions understood as the frames and fabrics of society. It takes a critical look at society-framing institutions such as the state, the military, the market, and international organizations.
Download or read book Routledge Handbook of Descriptive Rhetorical Studies and World Languages written by Weixiao Wei and published by Taylor & Francis. This book was released on 2023-05-12 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that presents rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature, and so on, the handbook describes how language can guide listeners’ interpretations, alter their perceptions and shape their worldviews. This book offers a solid foundation for rhetorical studies to become an essential discipline in arts and humanities, engendering innovative theory and applications in areas such as linguistics, literature, history, cultural studies, political science and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science and arts and humanities in general. This book will also be useful to social science, education, business, law, science and engineering departments due to its coverage of rhetoric in a multidisciplinary and multilingual context. Chapter 16 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.
Download or read book Irrational Publics and the Fate of Democracy written by Stephen J.A. Ward and published by McGill-Queen's Press - MQUP. This book was released on 2024-10-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across cultures, democracies struggle with intolerant groups, misinformation, social media conspiracies, and extreme populists. Egalitarian cultures cannot always withstand this swing towards the irrational. In Irrational Publics and the Fate of Democracy Stephen Ward combines history and evolutionary psychology for a comprehensive view of the problem, arguing that social irrationality is likely to occur when social tensions trigger a person’s enemy stance: ancient extreme traits in human nature such as aggressiveness, desire for domination, paranoia of the other, and us-versus-them tribalism. Analyzing eruptions of public irrationality – from apocalyptic medieval crusades and Nazi doctors in extermination camps to suicidal cults – Ward presents his evolutionary theory of public irrationalism, demonstrating that human nature has both extreme Darwinian traits promoting competition and sociable traits of cooperation and empathy. The issue is which set of traits will be activated by the social ecology. Extreme traits, once adaptive when humans were hunter-gatherers, have become maladaptive and dangerous. Catalyzed by intolerant media and demagogues, the swing towards the irrational weakens democracy and may lead to human extinction through nuclear holocaust. Irrational Publics and the Fate of Democracy concludes with practical recommendations on what society should do to resist the engines of unreason within and without us.
Download or read book Veg etari an Arguments in Culture History and Practice written by Cristina Hanganu-Bresch and published by Springer Nature. This book was released on 2020-12-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores the arguments related to veg(etari)anism as they play out in the public sphere and across media, historical eras, and geographical areas. As vegan and vegetarian practices have gradually become part of mainstream culture, stemming from multiple shifts in the socio-political, cultural, and economic landscape, discursive attempts to both legitimize and delegitimize them have amplified. With 12 original chapters, this collection analyses a diverse array of these legitimating strategies, addressing the practice of veg(etari)anism through analytical methods used in rhetorical criticism and adjacent fields. Part I focuses on specific geo-cultural contexts, from early 20th century Italy, Serbia and Israel, to Islam and foundational Yoga Sutras. In Part II, the authors explore embodied experiences and legitimation strategies, in particular the political identities and ontological consequences coming from consumption of, or abstention from, meat. Part III looks at the motives, purposes and implication of veg(etari)anism as a transformative practice, from ego to eco, that should revolutionise our value hierarchies, and by extension, our futures. Offering a unique focus on the arguments at the core of the veg(etari)an debate, this collection provides an invaluable resource to scholars across a multitude of disciplines.
Download or read book Wayward Feeling written by Helene Strauss and published by University of Toronto Press. This book was released on 2022-05-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inventive new methods of audio-visual mediation and aesthetic activism have been giving shape, since at least the mid-2000s, to feelings of despair, disappointment, and rage at the injustice that South Africa’s colonial and apartheid histories continue to trail in their wake. Wayward Feeling reveals how racism, sexism, and other forms of structural disenfranchisement have continued to assert themselves in affective terms, and how these terms have been recast in spaces both public and intimate in "post-rainbow" times. Helene Strauss argues that the tension between aspiration and achievability has yielded modes of feeling that increasingly disrupt the thrall of post-apartheid nation-building and reconciliation myths, even as wide-spread attachment to the utopian ideals of the anti-apartheid struggle continues to shape dissenting political organising and cultural production. Drawing on a variety of audio-visual forms – including video installations, conceptual artwork, documentary film, live art, and sonic installations – Wayward Feeling examines some of the affective resources that people in contemporary South Africa have been drawing on to make difficult lives more bearable.
Download or read book Discordant Pandemic Narratives in the U S written by Shing-Ling S. Chen and published by Rowman & Littlefield. This book was released on 2022-06-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. pandemic narratives which embodied many conflicting structures failed to provide guidance for groups and individuals to construct a clear understanding of the pandemic or a consistent measure to combat the disease. This book provides a careful examination of the discordant narratives that embodied the chaos, tensions, and conflicts in the U.S. pandemic responses. The ultimate goal of this volume is to help groups and individuals understand just what went wrong in the U.S. pandemic responses.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Download or read book The Art of Persuasive Communication written by Johann C. De Wet and published by . This book was released on 2017 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Affective Transformations written by Bernd Bösel and published by BoD – Books on Demand. This book was released on 2020-11-19 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the Affective Turn itself turned sour? Two seemingly contradictory developments serve as starting points for this volume. First, technologies from affective computing to social robotics focus on the recognition and modulation of human affectivity. Affect gets measured, calculated, controlled. Second, we witness a deeply concerning rise in hate speech, cybermobbing, and incitement to violence via social media. Affect gets mobilized, fomented, unleashed. Politics has become affective to such an extent that we need to rethink our regimes of affect organization. Media and Affect Studies now have to prove that they can cope with the return of the affective real.
Download or read book Childfree and Happy written by Courtney Adams Wooten and published by University Press of Colorado. This book was released on 2023-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Childfree and Happy examines how millennia of reproductive beliefs (or doxa) have positioned women who choose not to have children as deviant or outside the norm. Considering affect and emotion alongside the lived experiences of women who have chosen not to have children, Courtney Adams Wooten offers a new theoretical lens to feminist rhetorical scholars’ examinations of reproductive rhetorics and how they circulate through women’s lives by paying attention not just to spoken or written beliefs but also to affectual circulations of reproductive doxa. Through interviews with thirty-four childfree women and analysis of childfree rhetorics circulating in historical and contemporary texts and events, this book demonstrates how childfree women individually and collectively try to speak back to common beliefs about their reproductive experiences, even as they struggle to make their identities legible in a sociocultural context that centers motherhood. Childfree and Happy theorizes how affect and rhetoric work together to circulate reproductive doxa by using Sara Ahmed’s theories of gendered happiness scripts to analyze what reproductive doxa is embedded in those scripts and how they influence rhetoric by, about, and around childfree women. Delving into how childfree women position their decision not to have children and the different types of interactions they have with others about this choice, including family members, friends, colleagues, and medical professionals, Childfree and Happy also explores how communities that make space for alternative happiness scripts form between childfree women and those who support them. It will be of interest to scholars in the fields of the rhetoric of motherhood/mothering, as well as feminist rhetorical studies.
Download or read book The Routledge Handbook of Trans Literature written by Douglas A. Vakoch and published by Taylor & Francis. This book was released on 2024-04-30 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Trans Literature examines the intersection of transgender studies and literary studies, bringing together essays from global experts in the field. This volume provides a comprehensive overview of trans literature, highlighting the core topics, genres, and periods important for scholarship now and in the future. Covering the main approaches and key literary genres of the area, this volume includes: Examination of the core topics guiding contemporary trans literary theory and criticism, including the Anthropocene, archival speculation, activism, BDSM, Black studies, critical plant studies, culture, diaspora, disability, ethnocentrism, home, inclusion, monstrosity, nondualist philosophies, nonlinearity, paradox, pedagogy, performativity, poetics, religion, suspense, temporality, visibility, and water. Exploration of diverse literary genres, forms, and periods through a trans lens, such as archival fiction, artificial intelligence narratives, autobiography, climate fiction, comics, creative writing, diaspora fiction, drama, fan fiction, gothic fiction, historical fiction, manga, medieval literature, minor literature, modernist literature, mystery and detective fiction, nature writing, poetry, postcolonial literature, radical literature, realist fiction, Renaissance literature, Romantic literature, science fiction, travel writing, utopian literature, Victorian literature, and young adult literature. This comprehensive volume will be of great interest to scholars and students of literature, gender studies, trans studies, literary theory, and literary criticism.
Download or read book Nostalgia Now written by Michael Hviid Jacobsen and published by Routledge. This book was released on 2020-02-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the nature of nostalgia as an important emotion in contemporary society and social theory. Situated between the ‘sociology of emotions’ and ‘nostalgia studies’, it considers the reasons for which nostalgia appears to be becoming an increasingly significant and debated emotion in late-modern culture. With chapters offering studies of nostalgia at micro-, meso- and macro-levels of society, it offers insights into the rise to prominence of nostalgia and the attendant consequences. Thematically organised and examining the role of nostalgia on an individual level – in the lives of concrete individuals – as well as analysing its function on a more historical social level as a collective and culturally shared emotion, Nostalgia Now brings together the latest empirical and theoretical work on an important contemporary emotion and proposes new agendas for research. As such, it will appeal to scholars of sociology, social theory, psychology and cultural studies with interests in the emotions.
