Download or read book Marketing business to business written by Philippe Malaval and published by Pearson Education France. This book was released on 2005 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans un contexte B to B comme la maintenance, la veille, les normes et la qualité, le marketing vert ou la formation des clients. Cette nouvelle édition prend résolument en compte les deux visages du marketing B to B : d'un côté le marketing qualifié de récurrent, entre fournisseurs et clients réguliers pour des contrats durables et portant sur de grosses quantités, de l'autre le marketing de projet ou d'affaires, aujourd'hui en plein essor, développé pour une vente unique et portant souvent sur un projet d'envergure. La nouvelle structure en parties souligne la nécessaire continuité entre " marketing études ", " marketing stratégique " et " marketing opérationnel ". Le développement des partenariats public-privé et des techniques de lobbying leur vaut désormais de constituer des chapitres à part entière. Enfin, sont introduits un chapitre sur les stratégies d'alliance et un chapitre sur l'éthique et le développement durable. Les nombreux exemples ont été actualisés et complétés, notamment avec des analyses sur Areva, Club Med, Dell, Eiffage, Lafarge, Suez, Total, Valeo ou Vinci Energies. La pédagogie de l'ouvrage a été tout particulièrement soignée et les illustrations, encadrés, résumés, bibliographies complémentaires, exercices et études de cas achèvent de faire de Marketing Business to Business un manuel vivant, attractif et efficace. Cet ouvrage s'adresse aux enseignants et étudiants des universités et des écoles de gestion et d'ingénieurs désireux de maîtriser le marketing dans le contexte B to B, ainsi qu'aux responsables d'entreprises du secteur industriel et des services (directeurs marketing ou commerciaux, chefs de produits ou de projets, ingénieurs d'affaires, responsables des achats

Download or read book The Business of Development in Post Colonial Africa written by Véronique Dimier and published by Springer Nature. This book was released on 2021-03-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together a range of case studies by both established and early career scholars to consider the nexus between business and development in post-colonial Africa. A number of contributors examine the involvement of European companies (most notably those of former colonial powers) in development in various African states at the end of empire and in the early post-colonial era. They explore how businesses were not just challenged by the new international landscape but benefited from the opportunities it offered, particularly those provided by development aid. Other contributors focus on the development agencies of the departing colonial powers to consider how far these served to promote the interests of European companies. Together these case studies constitute an important contribution to our understanding of both business and development in post-colonial Africa, redressing an imbalance in existing histories of both business and development which focus predominantly on the colonial period. This volume breaks new ground as one of the very first to bring the study of foreign companies and development aid into the same frame of analysis

Download or read book Affaires globales written by Deborah S. Reisinger and published by Georgetown University Press. This book was released on 2021-01-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-semester intermediate-high to advanced-level French textbook designed for French for Specific Purposes courses such as Business or Professional French, Affaires globales uses an interdisciplinary, multiliteracies approach to help students develop the cultural knowledge and language skills necessary for a career in the francophone world.

Download or read book En route vers le succ s en affaires written by Banque fédérale de développement (Canada) and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gouvernance strategy for French developpement assistance written by France. Direction générale de la coopération internationale et du développement and published by . This book was released on 2007 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Serial Titles written by and published by . This book was released on 1990 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Le r seau social d entreprise written by Garnier Alain and published by Lavoisier. This book was released on 2011-05-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.

Download or read book European Yearbook Annuaire Europeen written by Council of Europe Staff and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "European Yearbook promotes the scientific study of nineteen European supranational organisations and the Organisation for Economic Co-operation and Development (OECD). Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. Each volume contains a comprehensive bibliography covering the year's relevant publications.

Download or read book Business Networks written by Udo H. Staber and published by Walter de Gruyter. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Business Networks".

Download or read book Annuaire Europ en European Year Book written by Council of Europe Staff and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Treaty of Rome makes no mention of the Mediterranean basin as such, inc1udes not a single provision for the defining of specific relations with that region as a whole. There are only, as a hang-over from the French and Italian colonialist past, certain Dec1arations, in the Appendices, regard ing a possible association of Tunis, Morocco, Libya with the new under taking. And, of course, there is Artic1e 113 prescribing, at the end of the Community's transition period, the common trade policy - plus the Artic1e (238) giving blanket authorisation for association agreements. These legal prescriptions were duly implemented in the Association Agreements with Greece (1961) and Turkey (1963) and have supplied the basis for bilateral instruments in respect of other Mediterranean lands - ad hoc, pragmatic ar rangements. In the circumstances the Community could scarcely have proceeded otherwise. Yet the outlines of a European economic policy with regard to the countries of the Mediterranean basin were there from the beginning -limited, however, over the years by the internal development of the Community itself. One is reminded in this connection of sundry invoca tions by European and Mediterranean personalities and members of the European Commission - and, specifically, of a Memorandum presented by Italy to the Council of Ministers in 1964.

Download or read book European Yearbook Annuaire Europeen 1971 written by Council of Europe/Conseil de L'Europe and published by Martinus Nijhoff Publishers. This book was released on 1973-07-01 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annuaire Europ en European Yearbook written by Council of Europe Staff and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "European Yearbook promotes the scientific study of nineteen European supranational organisations and the Organisation for Economic Co-operation and Development (OECD). Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. Each volume contains a comprehensive bibliography covering the year's relevant publications.

Download or read book Transatlantic Trade and Investment Partnership TTIP written by Benoît Thieulin and published by Conseil national du numérique. This book was released on 2013-05-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 25 July 2013, the Minister for Foreign Trade, Nicole Bricq, asked the French Digital Council to submit its recommendations on the digital part of the planned Transatlantic Trade and Investment Partnership (TTIP) currently under negotiation between the European Union and the United States. The working group, directed by Benoît THIEULIN, therefore held a series of hearings with stakeholders in the negotiations, including French and American companies, civil society organisations, professional organisations and administrations. In March 2014, its 30 members unanimously voted an opinion. The report, named “Strengthening EU’s negotiation strategy to make TTIP a sustainable blueprint for the digital economy and society”, is composed of the voted opinion and several recommendations on specific issues that might be discussed during the TTIP negotiations. The Council considers that : European Union values are vital levers for building a negotiating strategy on chapters that include digital issues;Europe’s digital market structure must be based on lasting safeguards: the right to regulate, the ability to regulate in the future, and respect for the European Union’s sovereignty and freedom of competition are among their number. They must be used in negotiating the digital chapter of the proposed partnership;The European Union is in a position to add to the opening-up and extension of its digital market by developing trade relations with new partners such as countries in Asia and Africa;With a market of 500 million consumers, mobilisation of both public and private stakeholders is a priority: putting together a digital strategy and strengthening alliances between Member States are both positive levers for successful trade negotiation.

Download or read book Rapport annuel 2017 du Fonds fiduciaire UE Afrique pour les infrastructures written by Banque européenne d'investissement and published by European Investment Bank. This book was released on 2018-11-15 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 2017, dix nouvelles opérations de subvention, d'un montant total de 73,6 millions d'EUR, ont été approuvées à l'appui de sept projets différents. La grande majorité, soit neuf subventions d'une valeur de 64,2 millions d'EUR, ont bénéficié à des projets relevant du secteur de l'énergie et une subvention de 9,4 millions d'EUR concernait un projet de transport. Plus de la moitié des approbations en valeur de 2017 (soit 43,6 millions d'EUR) appuient la phase d'investissement des projets. Ces subventions devraient permettre de mobiliser 940,3 millions d'EUR d'investissements, soit 21,6 fois leur montant.

Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A developing world written by Agence canadienne de développement international and published by Hull, Québec : Direction générale des affaires publiques, Agence canadienne de développement international. This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Foreign Policy 1945 2000 written by Arthur E. Blanchette and published by Dundurn. This book was released on 2000-09 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of the key documents and speeches that trace the evolution of Canadian foreign policy since 1945.