Download or read book Aesop the CEO written by David Noonan and published by Nelson Books. This book was released on 2005 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.
Download or read book Aesop and the CEO written by David Noonan and published by HarperCollins Leadership. This book was released on 2006-06-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Download or read book The Man from Misery written by David C. Noonan and published by Thorndike Press Large Print. This book was released on 2020-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emmet Honeycut, a sniper during the Civil War, shoots a girl about to burn to death in a hotel fire. Although acquitted of murder, he becomes a pariah in town, but is reprieved by a telegram from Major Kingston, his former commander. Kingston's niece, Faith, has been abducted and he offers Emmet money to join his rescue party, which includes six other skilled men, and a beautiful woman whom Emmet comes to love. Enrique Salazar and Yago Garza are merciless cousins who control Santa Sabino and who plan to auction off young girls, including Faith, to wealthy landowners as sex slaves. When Kingston is betrayed and captured, Emmet leads the attack, kills the cousins, and frees the girls. The locals embrace him as their hero"--
Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Download or read book Heed Your Call written by David M. Howitt and published by Simon and Schuster. This book was released on 2014-02-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heed Your Call is about embracing the power of and. It is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled, the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories. This book is about following your path, creating a life of abundance and joy, and doing your part to repair the world. Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others’ successes in eleven real-world lessons on how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions. By uniting artistry and analytics and integrating intuition with intellect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.
Download or read book Aesop s Fables Retold by Elli Woollard written by Elli Woollard and published by Pan Macmillan. This book was released on 2020-08-06 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful gift edition of Aesop’s Fables featuring eight classic stories, charmingly retold in rhyming verse with stunning illustrations. Bringing together the incredible talents of award-winning illustrator and Booktrust Time to Read favourite, Marta Altés and author and poet, Elli Woollard, this unique collection of Aesop’s Fables is a fresh and funny take on an enduring classic. Richly illustrated throughout by Marta Altés, author of Little Monkey, this is perfect for new and younger readers and will delight children and adults alike. Meet the town mouse and his country cousin, discover what happens to the boy who cried wolf one too many times and find out just how the tortoise beat the boastful hare. A perfect companion title to Just So Stories, created by the same winning team. Stories include: Two Travellers and the Bear The Hare and the Tortoise The Boy who cried Wolf The Donkey in the Lion's Skin The Dog and his Reflection The Baboon and the Fox The Peacock and the Crane The Town Mouse and the Country Mouse
Download or read book Natalie Portman s Fables written by Natalie Portman and published by Feiwel & Friends. This book was released on 2020-10-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academy Award-winning actress, director, producer, and activist Natalie Portman retells three classic fables and imbues them with wit and wisdom in this New York Times bestselling book. From realizing that there is no “right” way to live to respecting our planet and learning what really makes someone a winner, the messages at the heart of Natalie Portman’s Fables are modern takes on timeless life lessons. Told with a playful, kid-friendly voice and perfectly paired with Janna Mattia’s charming artwork, Portman’s insightful retellings of The Tortoise and the Hare, The Three Little Pigs, and Country Mouse and City Mouse are ideal for reading aloud and are sure to become beloved additions to family libraries. An instant New York Times bestseller!
Download or read book Coffee with Cleo written by Cleophus Franklin, Jr. and published by Infusionmedia. This book was released on 2020-05-26 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Cleo has successfully deployed the magical and powerful subtleties of storytelling and delivered them most engagingly. Its ten chapters are filled with insightful stories based on brutal honesty, personal experience, and self-reflection. Through artful storytelling, Cleo offers valuable leadership lessons for any aspiring leader or start-up business team seeking guidance and a framework to help develop and improve their leadership skills and sage advice to anyone who is searching for wisdom from someone who has learned and is still learning. He makes his point through personal stories, insightful quotes, anecdotes, and wise lessons from across the globe that I am sure will provoke introspection and give you pause to think and reflect on many levels related to your business and personal life. For many successful executives, it will serve as a reminder that we should sometimes jog the memory for insights that have, perhaps, been long forgotten.It's a book meant to be enjoyed with a steaming cup of coffee by your side. I hope you will like it, and learn from it, as I did.
Download or read book Simple Giving written by Jennifer Iacovelli and published by Penguin. This book was released on 2015-10-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can make a difference on a daily basis, and it’s not as difficult as you might think. Simple Giving includes more than 40 ideas to make the world a better place. Most people think they have to donate a lot of time and money in order to make a difference. But there are simple ways to integrate giving into our personal and professional lives that don’t involve either. In Simple Giving, Jennifer Iacovelli shows us how to make giving a part of our daily routines. It can involve something as simple as holding the door open for a stranger or paying someone else’s toll, which will brighten that person’s day. We can also think about ways to make sustainability and social good a part of our business models. After working in the nonprofit sector and soliciting and coordinating donations for ten years, Iacovelli became frustrated with the disconnect between givers and receivers. Givers (or potential givers) didn’t realize how much of an impact they could make, while recipients couldn’t thank the organization enough. In Simple Giving, Iacovelli inspires us with the stories of how people ranging from moms to social entrepreneurs are giving back in creative ways. By being more mindful of how our actions impact others and taking steps toward positive change, we also live happier and more fulfilled lives.
Download or read book The Magic Question PB written by David Cottrell and published by McGraw Hill Professional. This book was released on 2013-03-08 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business leader’s toolbox for increasing morale, decreasing turnover, and contributing more than ever to your company’s bottom line “What if you could create a culture where everyone is committed to the greater good of the organization? Sound like a pipe dream? David Cottrell will show you the way . . . .” –Ken Blanchard, coauthor of The One Minute Manager and Lead with Luv How can I help? Isn't that the question every leader longs to hear? What if every person on your team consistently asked you, How can I help? What if your team was totally in sync with and committed to achieving your organizations objectives? What if everyone on your team was willing to leave his or her comfort zone and take a risk to help your team win? Impossible? Unrealistic? Pollyanna? No. The team with the best leader usually wins. Sounds simple ... but what does it take to be the best leader? Often what is missing is the understanding of how to lead others toward a common goal. In its simplest form, leadership comes down to answering six key questions that are important to your team. When your teams needs are being met, they will want to ask you The Magic Question: How can I help? If you depend on results from others, this book is for you. It offers a proven method for creating an atmosphere in which employees willingly give discretionary effort. The Magic Question is not about a new leadership strategy. Strategies come and go. What you will learn in is tried and true regardless of the strategic focus of the time, and the principles apply to businesses in every industry, as well as schools, hospitals, churches, even homes. When you hear The Magic Question, you will know you are on your way to better results and to achieving them faster than ever before. Every team asks the questions. Great leaders have the answers. David Cottrell is President and CEO of CornerStone Leadership Institute, one of the nation’s largest publishers of management and leadership resources.
Download or read book Stealth of Confidence written by Lawretta Ogechukwu Ezenyimulu and published by Strategic Book Publishing. This book was released on 2010-03 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stealth of Confidence is a powerful self-help book that can inspire even a drowning person to regain his strength and rise again. Learn to consider your problems as challenges, accept the vices of your attitude, and discover what you can do to build confidence and improve your life. Find out how you can gain your inner confidence by giving other people accolades and being energetic, among other virtues. This self-guide will help people who are successful or striving to be successful, young or old, bold or frightened, to build confidence. And achieving self-confidence will not only enhance your direction, but will automatically turn your dreams into reality. Author Lawretta Ogechukwu Ezenyimulu grew up in Nigeria and currently lives in London. She works as a marketing consultant, selling strategic growth opportunities to international companies. Publisher's Web site: www.strategicpublishinggroup.com/title/FurtiveOfConfidence.html
Download or read book In the Skin of a Beast written by Peggy McCracken and published by University of Chicago Press. This book was released on 2017-05-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In medieval literature, when humans and animals meet—whether as friends or foes—issues of mastery and submission are often at stake. In the Skin of a Beast shows how the concept of sovereignty comes to the fore in such narratives, reflecting larger concerns about relations of authority and dominion at play in both human-animal and human-human interactions. Peggy McCracken discusses a range of literary texts and images from medieval France, including romances in which animal skins appear in symbolic displays of power, fictional explorations of the wolf’s desire for human domestication, and tales of women and snakes converging in a representation of territorial claims and noble status. These works reveal that the qualities traditionally used to define sovereignty—lineage and gender among them—are in fact mobile and contingent. In medieval literary texts, as McCracken demonstrates, human dominion over animals is a disputed model for sovereign relations among people: it justifies exploitation even as it mandates protection and care, and it depends on reiterations of human-animal difference that paradoxically expose the tenuous nature of human exceptionalism.
Download or read book Get Slightly Famous written by Steven Van Yoder and published by Bay Tree Pub. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.
Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2001-12-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
Download or read book CEO Novels The CEO Arrives written by Baoyu He and published by Baoyu He. This book was released on with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The senses in interior design written by John Potvin and published by Manchester University Press. This book was released on 2023-09-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The senses in interior design examines how sight, touch, smell, hearing and taste have been mobilised within various forms of interiors. The chapters explore how the body navigates and negotiates the realities of designed interiors and challenge the traditional focus on star designers or ideal interiors that have left sensorial agency at the margins of design history. From the sensually gendered role of the fireplace in late sixteenth century Italy to the synaesthetic décors of Comte Robert de Montesquiou and the sensorial stimuli of Aesop stores, each chapter brings a new perspective on the central role that the senses have played in the conception, experiences and uses of interiors.
